In the fourth quarter of 2010, there were two things worth mentioning about the Internet in mainland China.

First of all, 13 companies led by Baidu Zelianke jointly sued Tencent for breach of the agreement and failed to effectively publicize and promote its products in accordance with the provisions of the agreement.

This is another serious blow to Tencent after the war between Tencent and 360, which has made Tencent, which was already greatly affected by the 360 buckle bodyguard, and various value-added businesses have been greatly affected.

On the one hand, some people have refocused on Baidu's Zelianke camp, the battle between Tencent and 360, and then moving forward, Tencent Ali's main opponents are Baidu and Zelianke. This time, Baidu Zelianke's intention seems to be obvious, taking advantage of the entry of the strange catfish of 360 to stir up the situation, and give Tencent another blow.

But on the other hand, it is really difficult to judge how much effect this blow can have.

The previous contract between the two parties did not describe Tencent and its publicity obligations in too much detail, but was more of an intention, so it was difficult to form a too strong situation in the collection of evidence and trial. Moreover, Tencent's 'breach of contract' is not due to Tencent's own reasons.

In fact, although Tencent Ali and Zelianke Baidu belong to two camps, there is competition and cooperation between them. Taking promotion and publicity as an example, Tencent has always given the other party resources within its capacity, as long as it does not involve Tencent's own existing business, and has not made any difficulties.

It's just that the propaganda was intercepted by the 360 buckle bodyguard, and Tencent can completely put the responsibility on the head of 360. Prior to this, Tencent had in fact sued 360 for unfair competition.

However, whether it is Zhao Zejun of Zelianke or Li Yanhong of Baidu, they are not people who do useless work easily.

360, Tencent, Baidu Zelianke, what position are they in, and what kind of actions they will make next have become the biggest puzzles and topics of the year.

Regardless of the final verdict, only one thing is certain: Baidu's prosecution will push the incident in a more intense direction.

The first thing is treacherous, mysterious, and can't see through the fog behind it, while the second thing is very clear, bringing a shot in the arm to the market.

Xiaomi Technology, which has just been established for less than a year, has finally released the first generation of Xiaomi mobile phones after carrying out a long period of publicity and network simulation, and satisfying the appetite of users, taking advantage of the release of Apple 4 in Europe and the United States and the spring breeze of Shenzhou land smartphones.

The business opportunities of smartphones are not only seen by Xiaomi, nor are they only seen by foreign companies. Prior to this, with the gradual maturity of the Android system, domestic manufacturers led by "China Cool Alliance" chose to take the route of operator customization and launched smartphones equipped with Android system.

Everyone can see the cake of smartphones, but after all, it is a new thing, and few people know how to make this cake bigger and more delicious.

At the beginning, manufacturers such as China Cool Union took a path of quick success and quick profit, and attached the operator's customized bundled APP to the mobile phone, all kinds of pre-installation, and various services, resulting in ecological chaos and unbearable users.

So, the popularity is not high.

It can only be said that under the premise that there is no other choice, most users in the mainland can only use this kind of 'second-rate' smartphone.

Under this premise, the first generation of Xiaomi mobile phones designed for Chinese habits came into being.

The Xiaomi mobile phone generation uses a resolution of 854×480 4.0-inch TFT screen, 1930mA removable battery, and is equipped with the MIUI system based on AndroidOS, of which the MIUI system has long been tested by users on the network and has been revised dozens of times, which can be said to be the closest to user needs and mainland usage habits.

And the most eye-catching thing about this phone is its price.

1999 yuan!

This price is almost impossible to appear in the smartphone market, at present, the price of smart phones is generally higher, and the same configuration of products are generally sold to more than 4,000 yuan, imported machines are generally tens of thousands!

At the press conference, the moment Lei Jun announced the price of this mobile phone, there was a brief silence in the audience, followed by explosive cheers, and the super high cost performance made the audience crazy.

The first batch of test phones, the number of which has been adjusted to 888 units, is only available for users who have participated in the internal test on Xiaomi's website to purchase by lottery.

All 888 units were sold out within an hour.

Immediately after, at the end of the press conference, Lei Jun announced another news: Next, Xiaomi will open the official website, Jingdong Mall, official Weibo three Internet sales channels, as well as the experience store in the provincial capital city of Zeye Square, users can order Xiaomi mobile phones through these three network channels and a physical channel.

In just one week after the press conference, the number of payment orders for Xiaomi mobile phones on the Internet exceeded 180,000 units, and it is still growing at an astonishing rate.

The birth of Xiaomi has made all kinds of media like a shot in the arm, and they have become excited again.

"According to the statistics of Xiaomi Technology and Zelianke, Xiaomi's sales are expected to exceed 2 million units in the third quarter, which is also the first quarter of its launch!"

"Lei Jun, CEO of Xiaomi Technology, said that Xiaomi mobile phones will continue to maintain a fever attitude on the basis of a generation of machines, and continue to make products to the extreme!"

"The emergence of Xiaomi mobile phones has completely changed the fortress of high price, low configuration, system lag and ugly interface of the first generation of mobile phone operators, which can be said to have accelerated the upgrading and popularization of domestic smartphones. ”

Some experts predict that if Xiaomi mobile phones can maintain the current growth momentum, it can become the largest domestic smartphone seller in China for about half a year at most. ”

"In the case of high tariffs and not friendly enough to the mainland market, with Xiaomi, do we still need Apple?"

……

At the celebration party within Xiaomi Technology, Lei Jun seemed very excited, and the rest of the entrepreneurs raised a glass and drank, almost refusing to come, and soon showed drunkenness.

As the largest shareholder of Xiaomi Technology, Zhao Zejun also attended the celebration.

He didn't drink much, but simply made a speech, looking further into the future.

"Xiaomi Technology must adhere to its own line unwaveringly, further exert the geek spirit to the extreme, and become the king of performance and price of domestic mobile phones!"

Many of Xiaomi's middle and senior executives are seeing this big boss behind the scenes for the first time. It has always been rumored that the current corporate culture and core concept of Xiaomi Technology come from this young behind-the-scenes boss.

To a certain extent, although Lei Jun is the executor of Xiaomi, but with Xiaomi's victory in the first battle, Zhao Zejun has vaguely begun to become the spiritual leader of Xiaomi Technology, if in Xiaomi, Lei Jun has mastered the imperial power, then Zhao Zejun is clothed with a layer of divine glory.

The celebration meeting had not yet ended, and the mobile phones of several high-level officials in the audience received text messages and phone calls almost at the same time.

After putting down the phone, Lei Jun and other high-level executives subconsciously looked at each other, and their eyes showed an incredible look.

Only Zhao Zejun's face was as usual.

Under a series of blows, Tencent finally couldn't sit still and launched the 3Q war, which can even be said to be the most fierce counterattack in the history of the mainland Internet!

From now on, Tencent QQ will be incompatible with 360 Security Guard, and users can only choose one of them.