RELATIVE TO STOCKS, TO KA-BOOK NSHU COM,

There are many specific theoretical reasons and technical operations, and there is no need to repeat them one by one, that is, because funds tend to diversify their investments and put their eggs in multiple baskets.

For example, at present, the only stock fund under Tianhong Fund has selected several types of stocks for investment, some have good fundamentals, some have good technicalities, and some are popular concept stocks in the market.

One of the stocks is Zeyue, so Mr. Guo is quite familiar with Zeyue and Zelianke behind Zeyue.

As for the Zezi system and Zhao Zejun himself, Tianhong's news comes more from the capital.

The Ouyang family in the capital has made great achievements in the financial market, and in the early years, it can be regarded as one of the predators under the financial surface. Last time, the two representatives of the third generation of the Ouyang family: Ouyang Jing, who is the most capable, and Ouyang De, who has the most important identity, have met in southern Jiangsu Province, and in the end, it was Ouyang Zhi, the head of the family, who went out in person and paid a lot of price to keep his own son.

In financial circles, this is no secret. The two names of Zhao Zejun and Zezi, although they have not yet entered the financial circle, have already gained a lot of popularity.

knew that Zhao Zejun was young, but after meeting, Guo Shuqiang was still very surprised, he never thought that the young man in front of him who looked clear and handsome was the head of the Zezi department.

Young and promising, these four words Zhao Zejun has long been calloused, and he has become famous in recent years, and praise for him from all sides is endless, and even the name of "the most handsome entrepreneur" is a little crooked.

After being 'complimented' as usual, Zhao Zejun quickly cut to the chase.

As discussed with Bao Heping before, he didn't directly say 'acquisition', otherwise the painting style would have become very weird: 'Mr. Zhao, you are really young and promising! It's better to meet if you are really famous!' 'Mr. Guo is polite, it's like this, I want to buy your company, how much money is appropriate......

I'm afraid I'm going to be treated as a psychopath by the other party.

"Mr. Guo, I asked Mr. Bao to meet you this time, mainly because I want to talk about cooperation. Zhao Zejun said: "I want to entrust Tianhong to issue and manage a new fund." Strictly speaking, it was Huayuan, a subsidiary of Zelianke, who entrusted Tianhong. ”

"Issuing and managing funds is Tianhong's job. Mr. Guo nodded, but did not respond immediately, but said with a smile: "As far as I know, Zelianke is an Internet company and has not been directly involved in the financial industry before. ONE READ THE BOOK KANSHU COM"

"That's why I found you. Zhao Zejun said as a matter of course.

Guo Shuqiang said lightly, "Mr. Zhao, the financial field is not as glamorous as it seems, if you just want to make money from the fund, then I can only regret to tell you that even if it is the largest fund company in China, although it manages hundreds of billions of funds, the net profit of a year is definitely not as good as your Zelianke." ”

"Because of the banks and brokers, they grabbed the vast majority of the profits. Zhao Zejun nodded.

"Haha, it seems that Zhao is always an expert, so I'm relieved. Guo Shuqiang nodded: "From Tianhong's point of view, of course we hope that there will be more large-scale and influential companies like Zelianke to cooperate, compared to Tianhong, Zelianke is a really big company." However, Zelianke has not been involved in the financial field before, and this time he suddenly proposed to be a fund, I don't know where Zelianke's advantages are. ”

Tianhong's scale is not large, but it doesn't mean that Tianhong is willing to take action if anyone asks for cooperation. Fund companies can only be responsible for technical operations, but it is far more than the technical level that determines the quality of a fund. If you cooperate with the inexperienced Zelianke, this fund will be smashed in the end, although Tianhong will not lose money, it will affect its reputation and performance.

The poor reputation and performance of a fund company is directly related to investors' confidence in it.

Zelianke is a giant in the Internet industry, but in the financial industry, he is a novice, and he has no experience related to funds. Guo Shuqiang asked where the 'advantage' was, which was a very euphemistic and polite statement, which means that why should Tianhong and Zelianke cooperate.

Zhao Zejun nodded: "Mr. Guo, in general, I am a layman, and I may not understand the professional vocabulary, but the fund is essentially a commodity, and the operation fund is essentially a commodity sales, and many truths are common." ”

"If you think so, you can think of it that way. Guo Shuqiang said noncommittally.

"So what is the prospect of a fund, on the one hand, is how the fund company operates, I can't interject on this point, Tianhong naturally has Tianhong's way. On the other hand, it is its issuance channels and user groups, as long as it can find a good channel and harvest a large number of users, the fund is easy to succeed. This is also the reason why banks can get stuck in the neck of the fund, as mentioned earlier. ”

Guo Shuqiang nodded slightly and motioned for Zhao Zejun to continue. These words make sense, they are true, but they don't mean anything.

"What if we change the channel and bypass the bank?" Zhao Zejun said easily, "Of course, we also have to bypass the brokerage." ”

This sentence that seemed to come out of his mouth was in Guo Shuqiang's ears, but it was tantamount to a thunderclap!

Bypass the channels of banks and brokers?!

This, how is that possible!

Since the mainland's reform and opening up, nearly 100 fund companies and thousands of funds have appeared in the financial market, and they have never been able to bypass banks and securities firms and issue funds independently.

Because banks and brokerages have their own financial outlets, they have the largest financial business.

If there was a way to bypass the banks and brokers, how could so many fund companies honestly allow the banks to exploit them?

It's like selling clothes, no matter how good your clothes are, how can you sell them without going through the store?

In fact, the performance of the vast majority of funds is okay, and it is not easy to distinguish which is better than the worst, but the risk is proportional to the profit, and the risk of high returns is naturally high.

Therefore, the performance of fund sales mainly depends on channels!

If you don't go through the outlets of banks and brokers, do you want fund companies to send people to every city and every street to stop passers-by and ask, 'Mr. and Miss, do you want to buy a fund?'

Not to mention that the fund company does not have the financial and material resources, it is impossible to do this, and even if it does, will the customer believe these street marketing, or the fund manager in the bank hall?

So Guo Shuqiang's first reaction was shock, and his second reaction was whimsical.

"Mr. Guo, do you have to go through the store to sell clothes?" Zhao Zejun smiled faintly, stared at Guo Shuqiang with bright eyes, and said slowly: "I don't think so!"

"If you don't go through the store, how can you sell it, the factory ......sells it directly," Guo Shuqiang said, and suddenly stopped.

He looked at Zhao Zejun, and a strange look suddenly burst out in his eyes!

Why did you forget Zhao Zejun's identity?

Zelianke, this is one of the top Internet companies in China!

These days, selling clothes really doesn't have to go from a physical store, you can open a store online!

In fact, with the popularity of the Internet and e-commerce, many brick-and-mortar stores can no longer compete with online stores.

Some inventions seem to be very simple and easy to do, but what is lacking is often that 'one point'.

In terms of fund sales channels, Zhao Zejun's simple words just now are the 'one point' that plays a key role in the heuristic.

Thinking of this, without Zhao Zejun to explain the details, Guo Shuqiang immediately realized that this could bring earth-shaking changes to the fund.

"Mr. Zhao, what do you mean is that to open up a new sales channel, we will completely abandon the bank and sell funds through the network?!"

Before he knew it, he was using the word 'we'.

"Mr. Guo is worthy of being an industry expert!" Zhao Zejun praised, nodded, and said with a smile: "Selling funds through the Internet not only bypasses the vampires of banks and brokers, but also reduces many cumbersome procedures for customers and fund companies." With a large user base and simple network operation, if we can use a 'low-price' approach, we can maximize our customer base." It works much better than selling through a bank. ”

"On the Internet, it's easy to buy at a low price, even at one yuan, as long as the number of users is large enough. Guo Shuqiang immediately added, looking very excited.

"Well, of course, it's not a problem. Zhao Zejun said: "Zelianke's Zepa, itself is a payment software with a relatively large market share, in addition, Zelianke also has a large number of Weibo, game platform users, almost can cover most of the Internet. In addition, under the Zezi system, there are also physical urban complexes, the top five variety shows in the country, and propaganda machines in film entertainment and so on. ”

said, with a faint smile: "Once the online purchase type of fund is launched, the propaganda machine of the Zezi system will be fully activated, and I can be sure that in a short period of time, this fund will exceed any fund managed by Tianhong in the past, and even exceed the sum of all the funds currently managed by Tianhong." ”

Guo Shuqiang is knowledgeable, and after being understood, he didn't need Zhao Zejun to say anything more to realize the business opportunities.

The two sides almost hit it off.

The only problem is how to divide the rights and responsibilities, mainly how to divide the profits.

"Using the Internet for fund sales, the funds are deposited in my Zepa, in other words, Zelianke replaces the channel position of the bank. ”

Zhao Zejun said unhurriedly: "That's it, let's charge in a tiered way." ”

As he spoke, he reported a few numbers.

Guo Shuqiang's cheeks twitched twice.

Well, Zelianke's channel is as black as the bank, if the fund size can reach more than 5 billion, the fee charged by Zelianke will exceed that of the bank.

However, the most important thing for the fund is the scale, and the largest fund in Tianhong is only a plate of more than a billion yuan, a small fund. If it can really reach 5 billion, or even 10 billion, Tianhong will immediately jump to a first-line fund company.

More importantly, it has opened up a new fund sales channel, which is a milestone in the development history of domestic fund companies.

"Mr. Zhao, there is no problem in principle. We will send someone to finalize the specific details of cooperation as soon as possible!"

"Okay. Zhao Zejun got up, stretched out his hand, and smiled: "Happy cooperation!"

:,,!!