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CCTV Advertising

"Jie Shao, how do you let the factory produce so many instant noodles and store them in the warehouse? Now our warehouse has 5.6 million packs of instant noodles, and the water plant has also been put into operation, and 980,000 bottles of water will be added every day," Ouyang Zhenhua did not understand Chen Kangjie's arrangement. (To read the latest chapters of this book, please visit the biquge.info of Wèn Aishang Novel Network)

"Aren't you busy with the finishing of the fifth book of "Harry Potter" in the past two days, and it will be finished soon, and then I will go to the capital with you to advertise, by the way, has the advertising company we hired in the capital finished filming?"

Chen Kangjie has been really busy recently, in order to make money, he writes overtime, and he has to provide them with advertising ideas. This time, the advertisement was shot by Chen Peisi and Zhu Shimao.

Chen Peisi and Zhu Shimao are the most famous TV stars from the 80s to the early 90s, Chen Kangjie thought of their "Eating Noodles" in the 84 Spring Festival Gala and "Pepper Noodles" in the 89 Spring Festival Gala, both sketches are very classic, and they are also related to noodles, so they were selected this time, among which Chen Kangjie added a lot of elements of later advertising, and Chen Kangjie didn't bother to think about the advertising words, it was directly "fragrant, delicious, and visible", and there was no need to use cheap ones.

The filming technology of the provincial TV station is still a bit substandard, so I invited an advertising company in the capital to take charge of the shooting.

"The shooting was done in two days, and they will send it to us for review after the shooting," Ouyang Zhenhua replied.

"Okay, after the commercial is confirmed, we will leave for Beijing"

On May 20th, the Capital Europeanization Advertising Company sent the completed advertising film, Chen Kangjie watched it, it was really good, the humorous interpretation of the two stars made people have an appetite when they saw it, and they wanted to buy a pack to taste. With Chen Kangjie's advertising creativity and advertising words, coupled with the availability of funds, the efficiency of advertising shooting is indeed very high. At the beginning, people from the advertising company listened to Chen Kangjie's explanation of advertising shooting and advertising words, and they were very impressed, Ouyang Zhenhua knew so much about Chen Kangjie, and it was not strange that he was a genius.

In order to raise funds as much as possible, Chen Kangjie's fifth part of "Harry Potter" has been written, and the 690,000 words of the Chinese version and the 1.15 million words of the English version were immediately given to Li Wendong for publication and distribution.

Chen Kangjie decided to go to the capital two days later to talk about advertising. In fact, Ouyang Zhenhua and Liu Kai, Pan Guiren, Lu Xiang and others have many years of work experience and can complete the negotiation of advertisements alone, but the first three are all Hong Kong people, and they don't know much about the mainland, especially for the capital, they are relatively unfamiliar. Although Lu Xiang was recruited in the mainland, he had only joined the company for a long time, and his level was not particularly high, so he would be a little unable to let go alone, so Chen Kangjie had to go out, and he also hoped to reach a long-term cooperation agreement with CCTV this time.

On June 3, Chen Kangjie, Ouyang Zhenhua and Lv Xiang came to Beijing, while several other executives stayed in the company to organize production and daily operations.

When he arrived in Beijing, he stayed in the Kunlun Hotel and opened three rooms, the Kunlun Hotel was a five-star hotel that had just opened in 89, and Chen Kangjie arranged for Lu Xiang to go to contact the business department of CCTV first.

The predecessor of CCTV's advertising department was the advertising department established in October 1979, and the advertising department was established in July 1987, with four departments below, so Chen Kangjie asked Lu Xiang to contact him first. At this time, the advertising revenue of the CCTV Advertising Department is less than 30 million a year, Chen Kangjie is sending a big cake this time, of course, it is not good to take the initiative to come to the door rashly, you have to pinch it, after the bait is thrown, just wait for them to take the initiative.

In order to come to the capital this time, Chen Kangjie did his best to ask for leave, especially Tuo Zhihan, who asked for leave to go to Hong Kong for less than a month, and asked for leave, which made Tuo Zhihan a little angry.

Lu Xiang came back not long after he went, but he also brought two people with him. A younger one, dressed in black, introduced as the head of the business department, the older one, who looked in his fifties, was Gao Junren, the owner of the advertising department. When introducing Master Kong Food Co., Ltd., it was mainly to introduce President Ouyang Zhenhua, and Chen Kangjie and Lu Xiang only mentioned a name, which was requested by Chen Kangjie.

After shaking hands and greetings, Section Chief Jia asked Ouyang Zhenhua: "President Ouyang, I heard from you Director Lu that you plan to advertise on CCTV, and it is mainly prime time, right?"

In such an opening, Gao Junren relied on his identity, so he was replaced by Section Chief Jia.

"We have this plan, of course, this time, we also have some things to discuss with the European chemical company here, and they are also responsible for shooting the next drink advertisement for us", Gao Junren did not speak, and Ouyang Zhenhua also played a slippery head.

"Do you still want to shoot a drink advertisement? Do you plan to put it on our TV station as well?", hearing that there is not only an instant noodle advertisement, Chief Jia is a little anxious.

Although their advertising department has only been established for less than two years, the superiors have already given them tasks, but at this time, most of the state-owned enterprises have no advertising awareness, private enterprises are too small, there is no capital, and many industries of foreign-funded enterprises are restricted, and more importantly, the 89 turmoil has just passed, and many foreign-funded enterprises have great doubts about the Chinese government and dare not expand their scale, so it continued until three years later, and foreign investment not only did not increase, but decreased. The task of their advertising department is not at all.

"Yes, there is this idea, but well, our domestic factory has just been established, and there is still some internal debate about whether the advertisement should be invested in CCTV or all provincial TV stations, of course, we also hope to establish a long-term relationship with you", Ouyang Zhenhua is more accurate.

Sure enough, hearing that Master Kong had another idea to invest in all provincial TV stations, Gao Junren couldn't sit still, he knew that if Master Kong invested all the funds in provincial TV stations, the effect would not be too bad.

"President Ouyang, in fact, our CCTV has many advantages that are incomparable to provincial TV stations, from the political point of view, we are uniquely blessed, in terms of coverage, we cover more than 600 million people, as the only national TV station, many programs are only we can be the first to broadcast", Gao Junren stood at a height and pointed out the advantages of CCTV.

"Director Gao, we can come, we can take the initiative to contact you, but also represents our attitude, but also want to express our gratitude to you, when our domestic food factory was established, we got the report of Guitai, and when we donated to Qianzhou Province, we also got your publicity, so we have also cooperated", Ouyang Zhenhua narrowed some of the relationship with CCTV under the instruction of Chen Kangjie, and also told them that Hongyuan International is very powerful.

At this time, Gao Junren also seemed to remember, the company in front of him is a company that has donated more than 100 million yuan at a time, and it can invest so much in charity, and it will not be small in advertising.

"Yes, yes, we have cooperated, so I hope we can continue to cooperate", Gao Junren smiled and said closely.

Ouyang Zhenhua and Lu Xiang also smiled and nodded, only Chen Kangjie just smiled, didn't speak or move, just observing their entanglement with each other.

"President Ouyang, I don't know how much money your company plans to spend on advertising on our station this time?" Gao Junren was very satisfied with Chief Jia's appearance, and smiled and cast an appreciative look at him.

"Funds, definitely not less, we are a powerful international company, too small, we can't take it, the first batch of we plan to take out 10 million to advertise, but, specifically, it also depends on Director Gao and Section Chief Jia's support for us, in this way, I can explain to the shareholders when I go back", Ouyang Zhenhua is lure and coercion, and you can overcomplete the task at one time, but you also have to go back to me to explain no, otherwise I may also find more than 20 provincial TV stations to put it.

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