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Chapter 68 We want priority

Hearing that Hongyuan Investment planned to spend 10 million to advertise, whether it was Section Chief Jia or Gao Junren, they were all as excited as if they had taken a stimulant. (The first release of the text was all in the reading cabinet biquge.info) CCTV's advertising expenses last year were not 22 million. This one is an absolute big customer.

"President Ouyang, if you can advertise on our CCTV, we will provide the best time period and service cooperation", at this time, Gao Junren no longer believes in his identity, if this customer can take it down, maybe he can get a deputy director, it is at the department level, people are in officialdom, who is not willing to progress.

"May I ask Director Gao, if we can use all 10 million on CCTV's advertising platform, what kind of policy can we have?" , Ouyang Zhenhua was not spared, and went directly to the key.

"This, let's go back and discuss it with the station, and report to President Ouyang and everyone tomorrow", Gao Junren is still very cautious, such a thing must be reported to the station first, at least respect the leadership.

After Gao Junren and Section Chief Jia went back, they immediately made a report to Deputy Director Li, who was in charge of logistics and advertising, and Deputy Director Li attached great importance to it and planned to meet Ouyang Zhenhua tomorrow, and asked Gao Junren to organize people to make a plan.

In 91, with an investment of 100,000 yuan, you can advertise for ten days in the prime time of CCTV, ten minutes a day, even according to the standards of 91, 10 million is almost 30 minutes a day a year, which is a terrible number.

Sure enough, the result of the next day was similar to this, but there were still some more discounts.

"President Ouyang, we have discussed it in the station, we can give Hongyuan International's Master Kong Food Company a 30-minute prime-time advertisement every day, and you, as our big customer, can shoot a ten-minute promotional video after your factory is completed, broadcast once a week, and when appropriate, we will also arrange one or two news broadcasts, you see, how about this, this is already our biggest discount, in order to show sincerity, our Director Li also came in person", after the greetings, Gao Junren went straight to the topic. Today, in addition to Section Chief Jia, there are also Deputy Director Li and a secretary.

For this discount, it is good, and if it can be entered into the news network again, the positive significance is very strong. However, Chen Kangjie and the three of them still made a contemplative statement, as if they were thinking about and measuring the conditions of CCTV.

"Director Li, it stands to reason that the conditions given by CCTV are indeed very good, but there are two points that can be considered, the first is that during the Spring Festival Gala, can we arrange one or two of our spokespersons to participate in the program, of course, the program will also be reviewed and qualified by your station, and the second is, for long-term cooperation, can we sign a long-term agreement, so that both parties are guaranteed, in order to show our sincerity, advertising costs, we will pay off in a lump sum", at this time Chen Kangjie spoke.

Chen Kangjie didn't speak yesterday, he just wanted to see the bottom line of CCTV and make a decision. Now the conditions given by CCTV are good, but Chen Kangjie chooses to pay off the advertising money at one time, and he always has to get more benefits.

In the future, Chen Kangjie plans to invest in the entertainment industry, especially He Wanrong is very likely to choose to enter the music scene in the near future, so having such an opportunity and stage as CCTV will be of great help to fame, and secondly, after CCTV enters the mid-90s, advertising costs will increase significantly.

For Chen Kangjie's request, the deputy director Li can't be the master, it's better to arrange one or two actors in the Spring Festival Gala, as long as the conditions are not too bad and the program meets the political review, it is still acceptable, but this long-term agreement is signed, then the director has to make a decision, otherwise it is easy to make mistakes, especially Hongyuan International is still a foreign-funded enterprise, don't make a mistake in the route, it will be more than worth the loss.

Of course, they still attach great importance to customers who can pay for advertising in a lump sum, and many advertisers have paid in installments before.

However, what Chen Kangjie said just now, they looked at Ouyang Zhenhua with a little suspicion, to see if it was what he meant.

"What our consultant Chen said is what our company meant, and I hope that your Taiwan and the leaders can consider it", Ouyang Zhenhua didn't want their suspicious eyes to continue, and directly expressed his position.

A few people from CCTV couldn't react, it seems that this little guy is actually a consultant of Hongyuan Investment, which is too evil, right? How old is this guy? However, now that the two sides are in formal negotiations, suspicion is suspicion, and business must continue.

"President Ouyang, one thing you also have to know is that our country's economy is growing rapidly, and prices will change, so we can't always provide you with prime-time advertising at this price for such a long time", it seems that there are still two brushes to be able to be the deputy director. Being able to see this clearly shows that this Deputy Director Li is still a bit not simple.

"Director Li, what you said is very reasonable, we are not ignoring the people who make trouble with the sky-high price, there is a little misunderstanding here, that is, we will increase by 20% according to the basis of the previous year, in other words, in the tenth year, we will invest five times as much advertising as today to buy the same advertising time and services, one thing you know, although our country's economy is growing rapidly, but it has not yet reached the possibility of fivefold in ten years, right? In fact, what we want is a priority, our company is looking for long-term partners, your TV station, and you don't want this customer to advertise in your place today, and change it tomorrow, right? That's not responsible for Taili", Chen Kangjie threw this bombshell.

In fact, Chen Kangjie knows very well that the price of advertising time and the economic growth rate are not exactly the same, let alone ten years later, only five years later, to buy the same advertisement, without hundreds of millions or even hundreds of millions, it is impossible to do. Chen Kangjie's calculations are completely calculated by Director Li, who can't see the future trend clearly, and now CCTV's uniqueness as a national television station has not played a good role, basically they are settled first, and even if they make concessions on price in the future, they will have to exchange for other benefits.

Just now Chen Kangjie and the three of them were pondering, but now it has become Director Li and the three of them are thinking, only the secretary, like no one, anyway, for him, there is no good or bad in the result, she is a role to serve.

Although Chen Kangjie's "reasonableness" makes them very happy, at least it can increase by 20% every year, and it is also a long-term cooperative customer, which is already very good, the task of their advertising department is nothing more than an increase of 20%, which is completely in line with reality, but the matter of signing the agreement needs to be stamped with the official seal, and you still have to ask the director to do it. All three thought so.

"President Ouyang, Consultant Chen, let's go back and discuss this matter with the director and other leaders, you can visit our station tomorrow, and talk about it in detail by the way, I don't know how this is?" Since Director Li can't be the master, he will postpone it until tomorrow and let the director decide, at this time he also knows that Chen Kangjie should not be small, but he is definitely a person, and his speech and demeanor are put aside, at least he is more useful than the deputy director of sales who has not spoken much, so he added "Consultant Chen" to the title.

"This kind of thing really needs to be rigorous, Director Li can be so far-sighted, it is very admirable, then we will go to your Taiwan tomorrow to visit, you can also negotiate in the station, do your best to reach a consensus, our company also needs us to go back to manage", Ouyang Zhenhua first patted Director Li's ass, hoping that he could speak for himself to help Hongyuan International, and secondly, to give them some pressure, which means that our time is very precious, and there is no waste of idle time.

After shaking hands and greetings, Director Li left with his subordinates.

"Jie Shao, do you think they will agree?" , Lu Xiang was a little uneasy, in order to advertise on CCTV, he studied it as the deputy director of sales, he knew that Chen Kangjie was taking advantage of it, but he still couldn't see it clearly, so he was worried that the leaders of CCTV would see this more clearly than himself.

"Don't worry, no problem, the leaders in CCTV are all officials first, and few people can see the advertising business clearly," Chen Kangjie said confidently.

(Tomorrow will explode.,I hope that all kind friends who have votes will vote for some recommendation.,Or add a collection.,Thank you.,At least fifteen chapters tomorrow night)

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