Zhao Zejun has carefully considered that in the future, there is only one company that can pose a threat to blogging China: Sina Blog. Pen & Fun & Pavilion www.biquge.info

According to the normal historical progress, Sina Blog was founded in 2005, and then it took only one year to become the largest blog website in the country, with more than 2 million daily visits, gathering a large number of social celebrities, leading the trend of national blogs.

The so-called blog big V, the queen of blogs, and all kinds of well-known public knowledge, most of them came from Sina blogs.

In addition to Sina Blog, NetEase Blog also has a certain influence, and the old portals have been actively transforming in the Web 2.0 era, taking advantage of their previous advantages to ensure their status as a first-line Internet enterprise.

However, compared with Sina Blog, NetEase's blog influence is much smaller, mainly because NetEase does not focus entirely on blogs.

NetEase transformed in the later stage, and made games well. Online games have a small investment, quick results, and high returns, and a large-scale online game can maintain stable profits for many years, and the benefits that can be seen and touched are actually more than blogs.

NetEase's development focus is different from Sina's, and the other party's strategic purpose is only to take a share of the blog market, keep up with the footsteps of web2.0, and not be eliminated by the trend.

So just as the blog is concerned, NetEase is not an imaginary enemy.

In addition, in the next few years, Baidu, Tencent, Alibaba, several cutting-edge Internet enterprises, will enter a period of rapid development, more than five years, less than three years, these three giants will completely replace the previous portal position, from the 'cutting-edge' to become the domestic Internet hegemon.

Fortunately, the business areas of these three companies have little to do with blogs and will not become their own competitors.

In general, the biggest and only rival of blogging China in the future is Sina Blog, which has not yet been launched.

According to history, there is still more than a year left for himself, but with the popularity of blogging in China, Zhao Zejun is not sure whether Sina will speed up the pace and enter the blog in advance.

Race against time, before Sina launches a blog, maximize the advantages of blog China in an all-round way, the Internet is red and white, netizens will naturally move closer to the most popular blog, blog China can achieve all-round advantages, and the battle will be much easier to fight after that, and the road will be smooth.

Zhao Zejun carefully sorted out his thoughts and made sure that there were no mistakes, and asked Gianna to contact Mr. Liu, CTO of Baidu, and Mr. Zeng of Tencent's Network Interconnection Division as soon as possible, asking when the two had time and wanted to have a three-person network meeting with them.

After the launch of Blog China, although the volume of Zelianke is not enough to be tied with Baidu, Tencent and other companies, as experts from all walks of life commented on the Internet, Blog China is a first-line industry, relying on the popular Blog China, Zhao Zejun is already qualified to have an equal dialogue with Baidu and Tencent, instead of a series of layouts needed to be carried out like the previous Tieba project, so that Zhao Zejun has the opportunity to get close to the other party's senior management.

Sure enough, after receiving Zelianke's 'dialogue request', Baidu Tencent quickly gave a reply, and after tripartite coordination, it was unanimously decided to conduct a video conference at nine o'clock this morning.

The software used in video conferencing is a foreign social tool.

The capital, Pengcheng, and Jianwu City, three cities thousands of miles apart, and three heavyweights in the Internet industry, have gathered together through science and technology.

The projector projected the heads of the three people on the big screen, and it can be seen that Baidu's Mr. Liu is sitting in his office, Tencent's Mr. Zeng seems to be in a big meeting, holding a cup of tea, and Zhao Zejun is more relaxed, dressed in a casual suit, half leaning on his desk.

"Mr. Zeng, let me give Tencent an opinion first. Zhao Zejun smiled and opened up the conversation.

Mr. Zeng of Tencent turned his head on the screen to look at Mr. Liu of Baidu, and said: "Oh? ”

Mr. Liu said with a smile: "Lao Zeng, you can't listen to Mr. Zhao's golden ideas in vain, let me be a witness, if it works, you Tencent will have to pay Mr. Zhao a consulting fee." ”

"Don't joke with me, two seniors. Zhao Zejun waved his hand, smiled, and said, "That is, it is a feeling." The three of us are all engaged in the Internet, hold remote meetings, and are still using foreigner software. Mr. Zeng, Tencent is doing social media, official social networking, and it also belongs to the social category, so I don't have any ideas in this regard? Launch an instant messaging software for the office environment? Just like the MSN we use now. ”

On the other end of the video, Mr. Zeng of Tencent was slightly stunned, and then laughed: "It seems that I really want to pay Mr. Zhao for your consultation, this matter, even if you can't hide it, you don't need to hide it." Recently, our business department has been discussing internally to launch a QQ-based, but more professional, suitable software for office environments. Mr. Zhao, even if you also mentioned it, you must have some expectations for the function of this software. So, when our video conference is over, let's make an appointment and talk in detail?"

"Good. Zhao Zejun nodded, in the last life in 2004, Tencent launched TencentTM, which can be interconnected with QQ, with the characteristics of no advertising, anti-harassment, quiet and efficient, simple and fresh style, focusing on use in the office environment.

This thing, I've been using it for a while, and I'm very clear about the features of several versions.

"Then I'm looking forward to using Tencent's tools for our next meeting. Mr. Zhao, if you gather the two of us, I'm afraid it's not just to give advice to Tencent, right?" asked Mr. Liu of Baidu.

"I don't dare to summon it. Zhao Zejun waved his hand and said, "I have an idea about blogging, communicate with the two of you, or talk about cooperation." ”

On the other side of the video, Mr. Liu and Mr. Zeng nodded slightly, and they had guessed a few points in advance, and Zhao Zejun contacted them at this time, which must be related to the recent popular blog China.

Mr. Liu nodded and said: "The success of Circle of Friends and Baidu Tieba shows that Baidu and Tencent have cooperation opportunities in many fields." ”

"I was also inspired by Baidu Tieba and Moments before. Zhao Zejun learned Gianna's usual movements, shrugged his shoulders, spread his hands, made a very European and American expression, and said: "Baidu Tieba, you can use Tencent QQ account to log in with one click, blog China, why not?"

As he spoke, he looked at the direction of Baidu's video and said, "Not only can the QQ account directly log in to the blog China, but I think the Baidu account can also be used." ”

After speaking, he was silent, picked up the cup and poured water, using the time to pour the water to leave the two of them to think.

"Technically, it is not difficult to implement, and for the user, it improves convenience. For us at Baidu, to a certain extent, it provides users with more services and increases the adhesion of users. ”

Mr. Liu was the first to speak, first affirming the advantages of one-click login, and then said: "But with all due respect, Mr. Zhao, once users are allowed to log in directly, the biggest beneficiary is Blog China." ”

After speaking, he looked in the direction of Mr. Zeng of Tencent, "Mr. Zeng, what do you think?"

"Mr. Liu has finished what I have to say. ”

Mr. Zeng thought for a while and said, "That's it, Mr. Liu, you see, it's not the first time we've dealt with Mr. Zhao, Mr. Zhao's ability and vision, we are all clear, there is no need to go around in circles." I'm just going to make it clearer. Third-party software, both parties can log in to your blog China with one click, which is beneficial to all three parties, but obviously, the biggest profiteer is Blog China, this cooperation, is Baidu and Tencent using resources to support your blog China, so the two of us, should we get a certain amount of compensation, or in other words, the interests of the three are equal? I think, Baidu, should also mean this, right?

Mr. Liu smiled and nodded.

For these two CEOs to talk about conditions and benefits, Zhao Zejun not only did not feel the slightest displeasure, on the contrary, explained his proposal, the other party did not resist, and there was sincerity in cooperation.

As long as you are willing to talk to the table, you have the opportunity to become a partner.

Moreover, what they say makes sense, why do Baidu and Tencent provide valuable traffic user resources to blogger China? Is it simply to carry forward the sharing spirit of the Internet?

You must know that Baidu and Tencent, no matter which company's traffic, is enough to create an Internet miracle in a short period of time. The overnight popularity of the blog in China has shown this.

Mr. Liu added: "Once a user uses a blog, it will produce an amazing degree of adhesion, and then he will continue to use the blog even if he does not have a one-click login and does not attract traffic through Baidu and Tencent." So Mr. Zhao, you also have to understand that we agreed to cooperate, but there is no means of checks and balances for blog China, so before cooperation, we must make it clear. ”

"Very well understood. Zhao Zejun finally poured the water, took a sip gently, and asked: "Blog China and I personally, there are not many things that can be given to Baidu and Tencent at present, strictly speaking, whether it is money, traffic, or publicity, what I can give, in the eyes of Baidu and Tencent, is not enough to have a decisive impact." And once the cooperation, in a short period of time, the biggest beneficiary must be Blog China, which is naturally undoubted. ”

The two bosses nodded and waited for Zhao Zejun to continue.

Lao Zhao's meaning is already very clear, if you want money, you don't want anything else, and there is nothing.

If he understands this, there must be other compensation.

"Once we cooperate, I want to build a huge user database on the basis of cooperation, and we will share this database with the three parties in the future. Zhao Zejun said word by word: "This is what I can give Baidu and Tencent, strictly speaking, it is not what I give, I just put forward an initiative, and then we will build it together and benefit together." ”

"User database?" the two bosses repeated at the same time.

Zhao Zejun is also an industry expert, and his so-called 'user database', of course, does not simply refer to the user's gender, age, address and other superficial content in the ordinary sense, but must have a deeper meaning.

"Mr. Zhao, you tell me in detail, we will listen to you. Mr. Liu, who is in charge of technology at Baidu, said.

"In a nutshell, this database, I call it 'big data'. ”