Chapter 32: Why Don't We Be God?
Zhao Zejun spent almost an hour talking in detail with the two CEOs of Baidu and Tencent about the 'big database of users' he envisioned. Pen, fun, pavilion www. biquge。 info
According to the original historical development, with the rapid increase in the number of users of network companies, the services that the network can provide to users are ubiquitous, and big data only gradually emerged after a few years.
Ma Yun and other industry giants have emphasized on various occasions more than once that the future network is not the IT era, but the DT era.
IT, Information Technology; DT, Data Technology.
Science and technology is the means, science and technology should serve the goal, once the most valuable goal of an era is identified, the use of science and technology, it is possible to seize the greatest value in this era.
Information itself is messy, massive, and has no direct value, so when information technology develops to a certain height and has a large amount of 'information', data technology for information comes into being.
The goal of data technology is to transform information into valuable 'data'.
The goal of user big data is 'users', and the tripartite cooperation, Baidu search engine, can collect users' daily current concerns, Tencent social software, can obtain users' daily communication habits and social circles, and Blog China, can accurately grasp users' ideological tendencies, personal living habits and personality traits.
The combination of these three aspects of data, through long-term continuous collection, in-depth mining of data, is expected to achieve the network of individuals who appear in a virtual appearance, digitization, and substantiation.
Through big data collection, mining, and analysis, network operators can fully grasp the behavior patterns of each user, understand their thinking patterns, and even know themselves better than users.
"The most valuable resource of the Internet is users, and Internet companies need to do two things, the first step is to collect users, and the second step is to tap the potential of users and let each user play the greatest role. The first step, Baidu and Tencent have been basically realized, and then as long as it is done step by step, the user base will naturally continue to increase, although the blog China lags behind in the total amount, if it can get the support of Baidu and Tencent, with the characteristics of the blog, it is not a problem to collect user information;
Then I think that as an ambitious Internet practitioner, we can start the second step in advance and tap the potential of every user as much as possible. ”
If one day, we can know their interests and hobbies, grasp their personal lives, know themselves better than themselves, and even predict their behavior patterns through the information of netizens, which can definitely bring more than just economic benefits. Maybe ......"
Zhao Zejun paused, looked at the two brooding CEOs, and showed an unfathomable smile: "Omniscient, that is, omnipotent, God is not omnipotent, and big data technology is omniscient." Perhaps when that day comes, we will be God on high. ”
"This ...... It takes a long-term process, which means massive capital investment, high-end technology, and countless manpower and material resources. Mr. Liu, who is well versed in technology, finally spoke in a deep voice.
Mr. Zeng was silent, but his heart was more shocked than Mr. Liu.
He is in charge of social networking, and he is more aware of the significance of big data than Mr. Liu, who is biased towards technology.
It's a business that has little to no end, as long as humanity ...... No, as long as intelligent life exists for a long time, this undertaking will always have infinite prospects and space.
It's a cause that can change the whole world.
Perhaps, as Zhao Zejun said, in a few years, large technology companies will become the real controllers of the earth.
Of course, this is far away, maybe decades, a hundred years, maybe it will never happen.
But before that, it is certain that every step forward with the big database will bring amazing returns and will greatly change society.
"Mr. Zhao, this project is too big, and I personally can't call the shots." Mr. Zeng said: "I will report to Mr. Ma immediately." ”
Zhao Zejun nodded: "What about you, Mr. Liu?" ”
"Me too. Mr. Zeng, after we report, we will make an appointment and re-hold the meeting. Mr. Liu paused.
"Okay, I'll wait for good news." Zhao Zejun said with a smile.
……
At the first time of hanging up the video, the top decision-makers of Baidu and Tencent got the report of the video conference just now almost at the same time.
Video recordings are included.
Mr. Li of Baidu held a meeting until dawn last night, and was woken up after sleeping for more than three hours, and he was a little out of energy.
Baidu is preparing for the third round of financing after the year, and in preparation for the listing, it needs to find a group of strong partners.
So under normal circumstances, whether it is Baidu Tieba, or Blog China, or even Zhao Zejun himself, it is a 'trivial matter' for Mr. Li in the near future.
But after watching the whole video, Mr. Li's drowsiness disappeared.
Or because of financing.
Financing is a two-way choice, Baidu needs a strong partner, and in the same way, a truly powerful venture capital will also choose an investment target.
The greater Baidu's core values, the more attractive they are.
The significance of big data has been explained very clearly by Zhao Zejun in the video.
In fact, Mr. Li, who returned from Silicon Valley, after listening to Zhao Zejun's words, has a completely understanding of big data that is not weaker than Zhao Zejun himself, and in some aspects it is surpassed.
He is keenly aware that the large user database is fully qualified to become Baidu's 'core value' and improve Baidu's attractiveness.
Maybe in a year, two years, or even three or five years, big databases will not bring real returns, but from a long-term perspective, big data is a strategic project, and the strategic significance is not comparable to any specific project.
According to Zhao Zejun's previous summary, Baidu's search engine and Tencent's QQ software are the 'backbone' of the two big trees, the user's soil, and all kinds of project products are the fruits;
In the same way, after going through the initial stage of user cultivation and collection, the big database can be cultivated as the 'backbone' of the second stage of the development of the Internet industry.
Interestingly, the work of collecting big data, Baidu can do, but Google can't. Tencent can do it, MSN can't. Blogging can be done in China, but foreign blogs such as Microsoft blogs cannot......
As the biggest competitor, Baidu can completely distance itself from Google through a large database.
With a large database, it will be much less difficult to attract venture capital with government background and venture capital with world influence, and it will become an important bargaining chip in negotiations.
"Help me make an appointment with Zhao Zejun, as soon as possible." Mr. Li said.
……
Tencent Headquarters Building.
"I don't know why, but a term suddenly came to mind." Brother Xiao Ma helped his eyes and said to Mr. Zeng.
"What noun?" Mr. Zeng was very cooperative in asking questions.
"Trust." Brother Xiao Ma looked out the window and said lightly: "Zhao Zejun is a very smart person, I think he has identified the future prospects of Baidu and Tencent, and firmly tied himself to Baidu and Tencent." It is hard to imagine that Baidu and Tencent, under the matchmaking of this Spider-Man, once combined, will have an impact on the domestic Internet. ”
"Monopoly...... Well, no, Baidu and Tencent don't communicate in business, so they won't monopolize it. ”
"The most terrible thing is this, Baidu Tencent's main business does not intersect, so there will be no conflict of principle, more cooperation than competition. This is probably also Zhao Zejun's point of view, the main business does not compete, which is the premise for him to be able to pull the strings in the middle. Once the two cooperate, the entire Internet industry will be under the shadow of this alliance. ”
"What's even more terrifying is that this Spider-Man is not a lobbyist and a barbarist who has nothing, he has his own industry." Zeng always said.
"Terrible ......" Xiao Ma laughed: "That's for other companies, for Tencent, it's more appropriate to use the word cute." ”
"To be honest, I'm a little unwilling and unconvinced." Mr. Zeng paused and said.
"What's wrong?" Little Brother Ma asked strangely.
Mr. Zeng shook his head and laughed: "It's nothing, it's just angry." Zeyue Chinese Network, Tieba, so that the current blog China, the future big database, Zhao Zejun is obviously the weakest link, constantly relying on the resource advantages of Tencent and Baidu, step by step to strengthen himself, but we still have to cooperate with him. ”
"That's really the spirit."
Brother Xiao Ma also smiled, tapped the table with his fingers, and said: "Zhao Zejun has a deep understanding of the essence of the Internet, cooperation, sharing, and win-win. In the real industry, in most cases, there is no so-called win-win, win-win is just a compromise, each sacrificing a part of the interests, or in other words, everyone earns, but everyone earns a little less, in exchange for balance. The Internet is different, only the Internet can achieve a true win-win situation, because our goal is the virtual world, and the virtual world is infinite. ”
"Mr. Ma, is it possible for us to get rid of Zhao Zejun and do big data by ourselves, or join forces with Baidu to do big data?" Mr. Zeng suddenly asked.
Brother Xiao Ma thought for a while and asked: "Zhao Zejun dared to directly propose big data in front of Baidu and Tencent before signing the contract, do you guess he has a backhand?" Are you afraid that we will get rid of him? ”
"This ...... It's really hard to say, Zhao Zejun is a person...... "Zeng always has some undecided minds.
"You don't have to think of him too mythically, Zhao Zejun is a person after all, not a god, it is impossible to be all-encompassing, and he has no last resort. But, whether he has a backhand or not, we don't have to leave him behind. Brother Ma said.
"Why?"
"The big data project is too big, the prospects are unlimited, the data required is also unlimited, this project has been large enough to accommodate all people, and all powerful enterprises need to participate together, in order to continue to grow, in order to use all information and data as much as possible. Even if Baidu, Tencent, and Blog China join forces, it is still far from enough. ”
"Abandon him, hurt others and not yourself, and even harm others and yourself. Zhao Zejun's understanding of big data is enough to prove that his pattern is big enough to see this layer. This is the premise of our cooperation on big data. Contact Zhao Zejun and contact Mr. Li of Baidu. ”
……
The second session was held a week later.
The reason why it took a week is not because Baidu and Tencent did not pay attention to Zhao Zejun's proposal, on the contrary, it is precisely a manifestation of attention.
The two parties spent several days and conducted internal meetings to determine the resources that could be provided, the bottom line of their respective conditions, how to carry out cooperation, and so on.
Then, the second meeting of the three parties.
This time, I didn't use any online social software.
The main persons in charge of the three parties flew to Shanghai and met in person.
On the side of Zelianke, Zhao Zejun brought Gianna, Mr. Li and assistant general manager on Baidu's side, Ma Huateng on Tencent's side and Zeng General Manager of the Social Interconnection Division.
Six people, at the Jin Jiang Hotel, negotiated behind closed doors for three full days.
The meeting, without any media notification, was only known to a small number of people who needed to participate in the project within the three companies, and even the final results of the meeting were kept secret to a certain extent.
The Jinjiang Conference finalized several cooperation agreements.