Television station.

The fifth floor, the site of the advertising department.

The public service announcement on the No Tobacco Day is expected to be released around noon, so eight or nine o'clock in the morning is also the final review time, and the finished product must be handed in, approved, and can only be put on TV after passing guò, so there are already people waiting in the advertising department at this time, which is a "public service advertising crisis" of Beijing TV Station, for this reason, the two heads of the advertising department have come, waiting for the public service advertising department to hand in the answer sheet.

"What about people?"

"Why haven't you come yet?"

"Is it a recording room?"

"Still recording?"

"It's over, I definitely won't be able to catch up."

Some of the advertising staff who came to help at noon yesterday came a little earlier to see if they could help more, but when they saw that the office was empty, and when they saw the atmosphere, they knew that they didn't need their help, because they couldn't help.

Sun Han went upstairs first with the box.

"Little Sun." A deputy leader of the advertising department said quickly: "How's it going?" Everyone is waiting for your case, have you caught up? ”

The deputy director of the advertising department said with a solemn face: "Didn't make it? ”

Sun Han sighed, "Leader, I'm sorry, it's my responsibility." ”

The deputy director's face changed, "Didn't you send so many people in your department to help yesterday, why are you still ...... Never mind. Speaking of this, his tone also slowed down, as the leader of the advertising department, of course he knows how long it takes to make an advertisement, a day, even if it is shoddy, it is enough to choke, not to mention to make a standard smoking cessation public service advertisement under the provisions of the new deal, everyone has known before, this is an impossible job in itself, this job is not an advertising company willing to take it, so at the beginning everyone had little hope, and now it is not completed, it is reasonable.

The intern girl who followed upstairs said: "Teacher Zhang also tried his best, Teacher Zhang has been fighting since yesterday morning, and he hasn't closed his eyes for 24 hours!" "If you don't sleep for a day and a night, there may be many people who can barely hold on, but the premise of this support is that there is no overly strong physical and mental work, you watch the movies you are interested in for 24 hours and take the time to work for a while and you continue to work high-intensity tasks for 24 hours, these are completely two completely different concepts, a heavenly and an underground thing.

When the people in the advertising department heard this, they all took a breath.

"Twenty-four hours a day?"

"Zhang Ye is desperate!"

"Alas, Zhang Ye is not easy this time."

"This mission can't be completed by anyone, the time is too tight."

"It's over, I'll have to pay a fine this time."

"As soon as other media reported it, it must also have an impact on the reputation and reputation of our Beijing TV station, and so does this new deal, which seems to be aimed at us."

"Don't complain, who told us to carry it a little."

"Even if you give it one more day, there's hope."

"Say no more, alas, we all did our best."

"Yes, everyone has done what they can do, and there is no way to finish it, this is fate."

The people in the advertising department are ready to disperse.

The person in charge of submitting the advertisement review above also sighed, turned around and prepared to leave with a few leaders.

However, at this moment, Zhang Ye went upstairs, and he was very surprised to see everyone's state, "Hey, so many people?" What's wrong? Why are you going? ”

The counterpart of the audit comforted him and said, "Teacher Zhang, thank you this time, you came to help us when we were in trouble." "There used to be an advertisement for saving electricity, and he once cooperated with Zhang Ye, and the two were not particularly familiar, but they also said a few words.

Sun Han also said: "Thank you." ”

Hu Fei didn't know when he also came, and walked up, "Xiao Zhang, you also did your best." ”

Zhang Ye was almost stunned by them, and couldn't help laughing: "What are you talking about, when did I say that the advertisement was not finished?" ”

The intern girl was stunned, "Huh? ”

Sun Han also blinked, "Isn't there a problem with the Dao?" ”

"There is a problem." Zhang Ye smiled: "But in a night's time, I made another prop that met the requirements, and it was all used up, no, it's in the box in your hand, I said it a long time ago, since I took this advertisement, I will definitely finish it, and I will do my best, why do you think I haven't finished it?" ”

Hu Fei was surprised, "What? ”

Sun Han was very excited, "You, did you do it alone?" ”

"It's not just done." Zhang Ye said confidently: "And it's a version I'm very satisfied with, at least I think it's impeccable." ”

The deputy director of the advertising department spoke quickly, "Where? ”

Zhang Ye raised the laptop in his hand.

"Quick, take a look!" The leader didn't think he really did it.

Everyone walked to the office area together, where there were professional projection and large-screen equipment.

Suddenly, seven or eight people also came to the opposite corner, and everyone saw that it was Xu Yuhong, the director of the station, two station leaders and several staff members of the director's office!

The leader of Taiwan is here!

"Director!" Everyone was busy saying hello.

Xu Yuhong smiled: "The finished advertisement has come out? ”

The deputy director of the advertising department said: "Teacher Zhang Ye said that it is done, everyone is about to see it, if it is okay, it will be sent for review, and then the time slot will be arranged." ”

Xu Yuhong nodded, "Okay, let's take a look." ”

The director of the station came, the director of the advertising department and many other heads of some departments also rushed over one after another after getting the news, and the members of the middle and senior leadership team of the entire station and the people of the advertising department gathered in a large comprehensive office area, sat down, and waited for the broadcast.

Zhang Ye glanced at Xu Yuhong and nodded.

Xu Yuhong smiled lightly and nodded with him.

Zhang Ye began to debug the equipment and connect the signal, because he wanted to be power-amplified, so he also tossed and tinkered for a few minutes.

The people below were all sitting there waiting, and a station leader asked Xu Yuhong, and when he saw Xu Yuhong nodding, he lit a cigarette and smoked it, and a few other people in charge who were addicted to cigarettes also secretly lit one.

Half an hour later.

The music floats out and the ad begins!

"It's coming!"

"Be quiet!"

"Mute your phone."

Everyone stared at the big screen without blinking, wanting to see the results, although Zhang Ye had already said that he had done a good job in advertising, but they didn't really see it, and they still didn't believe it in their hearts, in such a short time, in the end, even when Zhang Ye was left alone, what kind of public service advertisement could they make? The people involved in the advertisement know that this advertisement does not have a single line, does not have a character shot, and there is only an alternative prop that no one can understand in their opinion, and it is the only prop, just take a prop, is it also an advertisement? No one knows what form Zhang Ye's advertisement will be!

The next moment, the advertisement was revealed!

What entered was a low piece of music, which was ordered by Zhang Ye almost as it was according to the original background music of the original advertisement of his world, and it was made by Sun Han overnight when he found a few people in the stage, and put a lot of effort into it, and the effect was naturally obvious.

The first image that appears is a partial shot of a cigarette.

The second set of pictures was also sent, and the cigarettes began to stack, and nothing could be seen.

Sun Han wiped his sweat, "What is this?" ”

The old, young, sick and disabled foursome: "What does this effect want to show?" ”

"I don't understand." Some other professionals in the advertising department also began to show disappointed expressions, no words, no characters, and even a number of people who die every year because smoking is dangerous, can this still be called a public service announcement for smoking cessation? Where is this kind of quit smoking advertisement?

There was a whisper at the bottom.

Several persons in charge of the advertising department were also suspicious, and for the first time they had doubts about Zhang Ye's advertising level, because from the first five seconds, this advertisement was simply too strange, it was too unusual, seeing this, they couldn't even see that this was a smoking cessation advertisement, and how long was a public service advertisement? Their mission this time is fifteen seconds at most, and five of the fifteen seconds have been wasted now? What will happen later, they don't expect much!

However, just when everyone showed this expression, the next second of the picture made the following voices suddenly dumb!

Quiet!

Because a lung composed of cigarettes appeared on the screen, this lung can be said to be too realistic, knowing that it is composed of cigarettes, knowing that it is fake, but in terms of three-dimensional effect and artistic conception, this lung is really shocking, coupled with the dense picture composed of those dense cigarette butts on the front of the lungs, people with dense phobia dare not open their eyes to see it!

Just then, the cigarette burned!

It starts with one point, then the second and third burning point!

Throughout the lungs, faint smoke began to rise from those places that were ignited, and the most chilling thing was that the background sound began to appear breathing!

Sizzle!

Call!

Sizzle!

Call!

A stage leader who was smoking was trembling, and the cigarette in his hand had fallen to the ground with a click!

With each slow breath, the three places in the lungs are ignited, the cigarette is also lit up like smoking, the cigarette butt is constantly burning, and there is a tendency to spread, at first it is a burn, but with the clear breathing sound in the background, the "lung tissue" around the cigarette also begins to burn continuously, the area is getting larger and larger, and the area of putrid soot formed after burning is getting wider and wider!

Breathe......

Burn......

Breathe......

Burn......

Smoke is coming from the whole lungs!

Several other people who were smoking in the office area were also scared into a cold sweat, and quickly threw away the cigarettes in their hands, and their faces turned white all of a sudden!

I'm cǎo!

What the is this advertisement!

Finally, the screen flashed, and with a few bursts of male and female coughing, a line of words popped up on the screen - please stop smoking, give life a new choice!

End.

End of ad.