The ad is over.

The whole office area is in a state of silence!

If you describe this state specifically, it may not be the kind of unbelievable silence when you see your favorite team win the championship, nor is it a kind of silence when you see something that you are particularly amazed at and froze, to be precise, it may be more like what you should do before and the next moment you receive a critical illness notice from the hospital, telling you that you don't have a few days to live - at this moment, there is probably such a similar atmosphere in the office area!

One second......

Two seconds......

Finally someone has made a noise!

Without warning, the old comrade in the PSA department cried out, "Oh my mother! "I clutched my chest in horror, as if my lungs were hurting!

"Why does it smell of smoke?"

"Open the window to breathe!"

"Stop smoking! Second-hand smoke is even more dangerous! ”

"yes, stop smoking! I'm scared to death! ”

"This ad is simply ...... I was speechless! ”

"No, I feel like my lungs are burning! Is this still a public service announcement? This is scaring people to death! It's not visually scary yet! It's the kind of psychological fear! When I watch horror movies, especially some Japanese-Japanese horror movies, I don't have the same feeling as now, not only is there fear, but there is also a disgusting, chilling tremor in it, and my lungs seem to be crawling with something! ”

"That's right, it's not that smokers really can't feel this way! I said so! I said, Mr. Zhang, how could he make such a prop! That's how it was supposed to be used! ”

"This ......"

"This ad is so 'bloody'!"

"There's no blood, and there's no picture of a real black lung, but what's going on, I know it's a fake lung model, how can it feel more scary than the real thing!"

"I can't do it! I've got to take it slow! ”

"After so many years of advertising, this is the first time I have seen such an advertisement - I will never dare to watch it a second time after watching it once!"

"Don't you want to be so ruthless!"

"It's so exciting!"

"It's a big game this time!"

People who don't usually smoke are better, but all those who smoke, especially those old smokers, are all shocked at this time, feeling that the whole person has been covered with a lingering shadow from the inside out, every time I take a breath, I will unconsciously think of the lifelike burning lungs in the advertisement and the disgusting soot residues attached to the lungs, that kind of fear, it is difficult to describe in words!

Sun Han was also frightened, and he understood what Zhang Ye's previous series of arrangements and tasks were given to them, and what they were going to do!

One day!

Fifteen seconds!

The whole ad is leakless!

He swears that even if it is a foreign smoking cessation advertisement, he has never seen a public service advertisement that can be made like this, can it be made in this form, is this a creative advertisement? Technically speaking, it does not have the conditions for creative advertising at all, but Sun Han knows that it is really a creative advertisement, and it is not an ordinary idea, but an amazing idea that is amazing and a precedent!

Absolutely!

This ad is stunning!

Many people brushed their eyes on Zhang Ye's face for a while, wondering how this person's brain grows, is the structure inside different from that of normal people? Such an advertisement, which can be called a model textbook for public welfare in the world, is actually from the hands of a non-professional that so many advertising professionals in the world have not made? It actually came from the brain of a radio host?

Suddenly, Xu Yuhong got up lightly and clapped her hands with a smile.

When the others saw it, they all stood up and applauded quickly, and the applause filled the entire office area in a blink of an eye! Several station leaders didn't know what they thought, maybe it was just that the grandstand chief applauded, so they clapped their hands. But those employees in the advertising department really admired Zhang Ye so much, this applause is for this public service announcement, but also for Zhang Ye, to a person who reached out when they were in difficulty, to a person who fought alone and never gave up when everyone fell, and to a person who could make such amazing advertisements that they professional advertising people could not reach! That's amazing!

Zhang Ye smiled: "It seems that everyone is quite satisfied, so that's fine." ”

The counterpart review staff was also very excited, "I will immediately submit it for review and report to the above for approval, if this advertisement still fails, then no advertisement can pass the review!" ”

Sun Han was very excited, and went up and grabbed Zhang Ye's hand, "Teacher Zhang! Thank you! Thank you! ”

Zhang Ye shook his hand, "It's not my credit alone, the colleagues from the advertising department who came to help yesterday, as well as you, and the colleagues who helped to make background music, are everyone's efforts, if I am alone, I can't do it for three days and three nights, so don't thank me." ”

Sun Han said: "Without you, we can't do it!" ”

The intern girl's eyes were a little red and she exclaimed, "We really did it!" ”

"yes!"

"We really did it!"

Many people can't hide their excitement, especially Sun Han and others in the public service advertising department feel the deepest, this impossible task is what they are responsible for, the whole process is involved, they know the hardships better than anyone else, last night, until zero o'clock they were still fighting desperately, when they learned that the props were unable to use the problem, everyone's mood can be imagined, the blow is too big, until today, until the final deadline, with the help of Zhang Ye, they miraculously completed this advertisement, That kind of feeling, maybe only they know it.

"Thank you!"

"Thank you, Mr. Zhang!"

"You're amazing!"

"You're more of an advertising professional than we are!"

Many people in the advertising department also thanked Zhang Ye, the public service advertising department is also a member of their advertising department, Zhang Ye came to help the public welfare department for free, and it is the same as helping their advertising department, people are tired and tired day and night, of course, they deserve a thank you.

Over there, Xu Yuhong said coldly: "Xiao Zhang is volunteering to help?" ”

As soon as Sun Han heard the director's concern, he hurriedly said for him: "Yes, yes, Mr. Zhang didn't ask for a penny, we originally said that we would pay for the system, but ......"

Zhang Ye said indifferently: "Since I am doing public welfare, what kind of money do I want?" ”

Xu Yuhong nodded slightly, "In this case, change the last shot of the advertisement, add a line of words at the bottom, and write 'produced by Zhang Ye' or similar markings." ”

Zhang Ye raised his eyes, huh? And this good thing?

A Taiwan leader disagreed, "Director, there is no precedent for this." ”

The other person in charge also sighed, "Yes, hang a public service advertisement with a personal name, this ...... All right? ”

Xu Yuhong said: "In the case of company sponsorship, you can hang the company's name, as long as it does not exceed the number of seconds specified in the regulations, and the same is true for individuals, I also understand this advertisement, the creativity is Xiao Zhang's, and the most effort is also Xiao Zhang, this advertisement is sponsored by his social person, there is no problem." ”

The director made a decision, and others didn't dare to say anything.

Sun Han is very satisfied, he finally didn't let Mr. Zhang Ye work in vain, don't look at it, it's just a name, the meaning is different, and he knows that Zhang Ye's ambition is in the entertainment industry, a little more exposure and popularity will definitely be of great help to his career, not to mention that Zhang Ye was just attacked by many media, experts and scholars because of the Peking University incident a few days ago, and they all commented that he had scolded people, this time he worked hard to do public welfare, and he could also return to his character, in short, it must be a good thing for Zhang Ye.

The Taiwan leader is gone.

There are many people left, continue to make the final carving of the advertisement, and it will generally not move, it is already very perfect, that is, some small details may be able to be tinkered with, and the words "produced by Zhang Ye" at the end must be added, so it has to be done again.

The second screening of the commercial begins.

Some timid smokers have already run early.

"You can get it."

"There should be enough manpower, right?"

"There are enough people, then I'll go first, I still have something."

"Ahem, this ...... I, I'm going to the toilet. ”

Some of them don't want to watch it a second time, even if they know it's for work, because they're afraid they won't be able to sleep at night after watching it!

Zhang Ye didn't seem to have any reaction, he was getting more and more tired until now, he didn't want to waste the precious "body elixir", this one bottle is one less bottle, although a bottle of 100,000 prestige is not too expensive for him, but some game items are not drawn by lottery, so naturally we must cherish the use of each item and try to use it on the blade, so Zhang Ye's eyelids can only rely on smoking to refresh his mind, and he casually touched one and put it on, swallowing clouds and spitting out fog.

Several people next to him immediately hid away from him.

Sun Han was dumbfounded, "Do you dare to smoke when you watch this advertisement?" ”

The elderly, young, sick and disabled also expressed shock, "Teacher Zhang, aren't you afraid?" ”

Other people from the advertising department also took a look.

Zhang Ye sighed, "Me? I'm scared too! ”

Hu Fei never left, and asked speechlessly, "Then you still smoke?" ”

Zhang Ye said confidently: "It's because I'm too scared, so I have to smoke a cigarette to suppress the shock." ”

Sun Han: "......"

Hu Fei: "......"

The Old, the Young, the Sick and the Disabled: "......"

Advertising Department Staff: "......"

Sure enough, your mother is a master of art and bold!