Chapter 275: Hitting a Wall!
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"It seems that tomorrow we will have to talk to the local people who control the market. Pen × fun × Pavilion www. biquge。 info If the price to pay is not large, I am willing to pay. Shuichi Minamino lit a cigarette and muttered to himself.
This is nothing more than money! It just depends on how much money the other party charges, and whether you can accept it.
Shuichi Minamino is very confident in his products, as long as he can enter the market, he believes that with the world's best canned salmon, it will definitely become popular.
"As long as our products can enter the market, everything will be easy. Nako Kino said.
"Yes, that's the first step to success. However, there is another important stage after our products are in the hands of wholesalers. Our products are new products without any advertising or publicity. Or a foreign product. It is estimated that those large shopping malls and large supermarkets will not pick up our canned salmon and put it on the shelves. As for the small supermarkets, they don't necessarily do that. Their only worry is that if they can't sell it back, they will lose money. Shuichi Minamino explained.
"Yes, so are we going to advertise it, or sell it one by one?" asked Nako Kino.
"Forget about advertising, we are now a small business, where is the money to advertise. Even if you have the money to advertise, it is estimated that the advertising fee is worth more than the entire salmon canning factory. Shuichi Minamino laughed at himself.
Anyone who advertises is a big business. A small business like yourself can't afford to advertise at all!
Wait for their products to have a certain output, and slowly become bigger, and then they will advertise various marketing methods.
If you want to advertise in a big city like Los Angeles, the advertising cost is estimated to be scary.
"Let's take it step by step, anyway, our current salmon canning plant is not very large, which needs to be grown step by step. He only needs to take 3% of the market in Los Angeles, which is estimated to be enough for his canning factory.
The next day, after making inquiries, Shuichi Minamino found a local dealer. It is said that it is a dealer, and it is estimated that it is the actual controller of the Los Angeles market!
The staff on the other side heard that Shuichi Minamino and the two were here to understand the situation, and of course they were very welcome.
In a reception room, a middle-aged man also ate the canned salmon in Hideya Minamino's hand, and also read some information about his processing factory, and then said, "Your product tastes good." Since you want to get your products into the market in Los Angeles, it's also not very cumbersome. We have stipulated here that the inflow of products from outside the country will depend on the size of the company. ”
"With your small processing plant, the output is only a few dozen tons per month at most, so be it. I'll charge you $200,000 a year. The middle-aged man said lightly.
But the boss whose eyes were wide after hearing it was Shuichi Minamino!
"$200,000?" said Minamino Shuichi secretly in his heart. Nima, Lao Tzu's processing plant doesn't have a profit of 200,000 US dollars a year, and you have to open your mouth for 200,000 yuan. Isn't that a clear way to keep my products from entering this market?
"Yes, we also take into account that you are a foreign brand, if it is our American imperial, the size of a company like yours generally charges about 20,000 US dollars, if it is 5,000 in Los Angeles, it can be. The middle-aged man was extremely arrogant, and he didn't take Nanno Xiuyi in his eyes at all. In his eyes, hum, a small foreign processing factory also wants to join Los Angeles to grab the market, which is really too much.
"Can the price be lower? It's too high. "Shuichi Minamino is going to have a fight with the other party.
"Excuse me, if you can't afford it, please go out and turn right. By the way, the local wholesalers are all under our control. They won't dare to take your goods. This can be regarded as a kind reminder from international friends. The middle-aged man smiled coldly. Even the big fishing companies that want to enter the Los Angeles market have to bow to them. He didn't bother to bird him at all with this kid in front of him.
In fact, small processing factories like Shuichi Minamino generally don't charge such an expensive one, charging a maximum of $50,000. But he has always seen that the island people are not very pleasing to the eye, so he directly makes things difficult for the other party.
It's almost impossible for small businesses to survive in a market grab war like this.
Products from large fishing companies like those in the name of a large fishing company are required to pay an 'entrance fee' to enter each market. But their family has a big business, and besides, they sell a lot of money every month, and they can afford this amount of money casually. But for a small business like Shuichi Minamino, it's simply unbearable!
For example, a large fishing company has a 10% share of the US imperialist national market and earns millions of dollars a year. It is also affordable to give a so-called channel fee of more than 100,000 yuan.
Of course, when your company is large enough to get out of the shackles of so-called market control. As long as you have the strength, those people will want your products to flow into their market.
Anyway, now these local market controllers are specifically exploiting small and medium-sized enterprises, and they dare not engage in such large enterprises. The products of such large enterprises are all vying for the right to bid for agency!
Just like Apple Fruit mobile phones, people have good quality and good reputation, and it is estimated that the agency rights in Asia will be fought over by various agents every year! Those people still want your production to come in. I can't wait to be an agent too! When the time comes, I will treat you like an uncle.
No strength, nothing.
In the end, Shuichi Minamino still left angrily.
In fact, what he didn't know was that even if foreign products wanted to flow into this market, they would pay a maximum of 40,000 or 50,000 yuan, and it would not be as much as 200,000 yuan. In fact, the middle-aged man just now was unhappy with Shuichi Minamino's status as an island country, so he made it difficult for him like this. If he knew what the other party was thinking, he didn't know if he would cry or laugh.
"It's disgusting, those people just don't want our products to go into the local market. After walking out, Nako Kino held her pink fist and said angrily.
"Hey~ This is also something that can't be helped. It seems that there is only one last way to go. Shuichi Minamino smiled bitterly.
"What way?"
"We go directly to supermarkets, shopping malls, and retailers to sell! If they are willing to buy, we will directly count as the manufacturer to deliver the goods to their doors! Those local market controllers should not be able to control this area, they can only control wholesalers at all levels. Shuichi Minamino analyzed.
"However, our products are not well-known, and they are still new products, are they willing to purchase our products?" asked Nako Kino worriedly.
"Then it's up to us to sell. Nagano Shuichi spread his hands. Truth be told, his biggest problem so far was this one. It seems that doing business does require waiting and patience.
In the following month, Shuichi Minamino went from being a dignified boss to a salesman, no, a sales executive, because he also had a small follower, Nako Kino.
After a month, I finally know how hard the job of running a business is!
At the same time, he has also suffered a lot this month and hit a lot of walls.
A certain large supermarket.
After eating the canned salmon from Namano Hide, the young purchasing supervisor frowned and said, "Your company's canned salmon tastes good and is really delicious. But one of your canned salmon is not famous, and the second one doesn't know whether Ann is safe or not. Consumers don't accept it. I'm sorry, but you're going to find the next one. ”
……
"You are a product of an island country? You are not well-known, how dare we put such a product on the shelf and sell it? Do you know that what we sell belongs to the brand? Let's go. Waste our time!"
……
A small supermarket.
"Boss, our company's canned salmon is good, right? I believe that as long as it is on the shelves, those consumers will definitely come back to buy it after eating it!" said Shuichi Minamino to the owner of this small supermarket.
"You have a point. However, many consumers only recognize the brand and trademark, and they don't know whether the new product is good or not. If you don't buy it, who knows if your product tastes good or not. I said, your product awareness is still too low, pitifully low. No one has heard of it!"
“……”
"In that case, I will put the canned food on your shelf and sell it, and you don't need you to pay me for the goods, nor do I need to give me a deposit. When the time comes, you will give me as many cans as you sold. It's all about giving it a try anyway. It doesn't take up much space to put a dozen cans on it, you say. Are you thinking about it?" said Shuichi Minamino bitterly.
"Well, let's do it~"
"Thanks, thanks!"
…………
Over the course of a month, although Shuichi Minamino was not very successful, he also sold some of it. There are currently five small supermarkets that are willing to give their products a place on the shelves like the one above. The premise is that the supermarket does not pay him for the goods, and the people will give as much as they sell. If he hadn't done this, I don't think anyone would have wanted to buy his canned food for sale.
"There are only five small supermarkets, and even if one supermarket can sell 30 cans of our canned salmon a day, five will only have 150 cans. How much profit can this have? It's a complete loss!" said Nako Kino with a bitter face.
"Alas!" Shuichi Minamino was also very annoyed and depressed. He was in a very congested mood right now. If this continues, it is estimated that his salmon canning factory will face closure.
He now understands that a good product does not necessarily mean that he can sell it without worrying about sales.
If the product is good, it can be sold as soon as it is sold, and that kind of big enterprise has this kind of treatment. Because people have a fixed market share.
He is now starting from scratch, and this road to open up the market is indeed very difficult.
"Nanno-kun, why don't we start step by step from the island market? When the time comes, we will enter the foreign market after our company becomes stronger! When the time comes, we will have money and funds, and I believe it will be much better to open up the market." Nako Kino suggested.