Chapter 015: Relying on the number of people to bully people
Su Xinyi pursed her lips and smiled: "My dad is very picky, how can he invite a professional designer? To tell you the truth, he just arranged for a few people to live in Shenzhen all the year round, and go shopping in Hong Kong every three or five days, as long as some brands are distributed in the Asia-Pacific region, they can produce finished products in three days." Pen ~ Fun ~ Pavilion www.biquge.info"
The pattern makers in Jiayi factory have a very high level, what new styles have come out in Japan, South Korea, Hong Kong and Taiwan, they can make high imitations within 24 hours, and then modify some small details, change the printing pattern, increase or decrease lace and the like, and change them to their own theme style, the new season of Jays brand clothing will be freshly baked, saving money, time and effort.
This summer's autumn clothes Jays imitates the style of the RB brand GU, which is the same brother of Uniqlo, Uniqlo focuses on basic models, while GU is more fashion-trendy, with bright colors and bold styles, and the two brands are complementary types.
But painting a tiger is not an anti-dog, Jays only imitates the style, and does not understand the core competitiveness of fast-selling clothing, and clothes are easy to smash in his hands.
Su Xinyi was worried: "Auntie said that this year's business is not very good, some styles are not liked by customers, women's clothing is slightly better, men's clothing is really not easy to sell, oh, the one you wear is unsalable!"
"Indeed...... Not very beautiful. ”
Yang Shilei looked down at the clothes on his body and told the truth.
Su Xinyi choked and was amused by him: "What nonsense is telling the truth!"
Men's clothing is originally very monotonous, coming and going is those styles, those colors, unchanged for thousands of years.
Like a T-shirt design, it is nothing more than a basic cotton and viscose blend, then colored, with a certain pattern printed on the chest, and finally a Jays card is over.
From Yang Shilei's point of view, although the one he wears is a striped round neck, which has changed the monotonous style of pure background color + printing, it still does not give people a bright feeling, which is really rare to arouse the purchase desire of old-fashioned male customers.
The real reason for unsalable, maybe people have not yet realized it, is actually the price, and the customer's consumption concept.
As a reborn person, Yang Shilei is too familiar with the booming e-commerce in the future, yesterday he looked at the clothing industry of Taomao.com, and found that online clothing fast sales have appeared in the early signs of shopping, monthly sales of hundreds of thousands of single products are not uncommon, many merchants are forced to reduce prices in order to maintain sales.
Now the domestic economic environment is not good, 39 yuan a piece of Jays, in 99 yuan three pieces of Yichun, Meibang, Baleno these domestic brands really do not have much competitive advantage, this price is about to be on par with Giordano, and the reputation is not as big as Giordano, why should customers buy it?
"Fart! If they dare to take another step, you can lift the old lady directly! Let go of me, see if I can smoke that old bitch Chen!"
Sister Qiu's voice came from the door of the store, she was holding a thick hanger in one hand, struggling angrily, and the two female clerks held her and pushed her in, for fear that she would break out and make a big deal out of it.
"What's going on?"
Yang Shilei and the three stopped chatting and looked over there with a little concern.
Sister Qiu was persuaded by the clerk to come down, walked up to Su Xinyi angrily, pointed out with a hanger, and said angrily: "It's not Yichun next door, it's too bullying, there are too many people, and you want to occupy the position of our booth! Miss Su, if it weren't for you today, I would definitely have copied the hanger and fought with them! What the hell!"
Su Xinyi Xiu'e frowned slightly, and asked softly, "Sister Qiu, don't be excited, what's wrong with Yichun and them?"
The two clerks next to me said a word, and I said a word, telling the ins and outs.
In addition to Wanda's big-name clothing stores, there are also small domestic brands, Jays and Yichun are competitors, not to mention that the stores are next to each other, and the clothing styles are similar, all of which are targeted at young people aged 18-30.
Yichun also has a team of designers who travel in Europe and the United States every year, Hong Kong and other fashion meccas, collect all kinds of popular information, and then simplify it and turn it into clothing that is recognized and sought after by local young people and can afford to consume.
The boss doesn't talk about the second, as direct competitors, the two have nothing to blame each other, the easiest way is for both sides to pick up bayonets, don't beep, just do it!
The two have been grudging for more than a year, today Jays is promoting, Yichun will take people to intercept customers, and tomorrow Yichun will do activities, Jays will move out of the loudspeaker and bang at it, in addition, like digging the corner of the other party's clerk, asking people to disguise customers with scissors to secretly cut each other's clothes and pants, and hire gangsters to make trouble in each other's stores, all kinds of means that both sides can think of have been used, and the two female store managers have been torn countless times in public, and they have to fight once a month on average, and the whole Wanda is watching as a joke.
At today's exhibition, the two booths are next to each other, and the exhibition area is divided by Wanda in advance, one by one, and no one gets in the way, but when arranging the booth, the promoter of Yichun put the turnover box full of clothes in the common position between the two houses, which is equivalent to encroaching on a little bit of Jays's interests, and refusing to back down, so the two sides clashed.
There were only 12 Jays clerks, and Yichun temporarily transferred twice as many clerks from other branches, a total of more than 30, and the two sides confronted each other, and Yichun certainly wouldn't be intimidated.
"Complain! Xiao Wang, you go to the comprehensive office to complain, I am disgusted when I see Old Chen's face, complain about them!"
Yichun Chen is definitely the person that Sister Qiu hates the most, just now at the door scolding, Chen store manager also held a hanger to this side to scold and demonstrate, was pulled by Yichun's employees, if no one really stopped, these two old opponents will definitely stage a full martial arts again!
Xiao Wang sighed, turned around and walked out of the store, and went straight to the comprehensive office.
Su Xinyi said: "Sister Qiu, it's okay to complain, but the door is about to open, are we ready to welcome customers?"
Sister Qiu snorted: "I'm almost confused, a few of you models are ready to play! In today's tough battle, we have to subdue Old Chen! Cheer me up!"
"Jays!
As long as the employees of the store heard Sister Qiu's roar, they shouted out the slogan in the store to cheer themselves up.
"Come on!"
There was a louder voice from the store next door, and the momentum was even greater, and the sales team over there was also ready, and there would definitely be a bloody battle today!
Facing the two classmates, Su Xinyi shrugged cutely: "The clothing sales are so miserable, it makes the two of you laugh." ”
Chen Mubai was eager to try and took the initiative to ask: "If you need my help, just say it!"
Then he also made a gesture of rolling up his sleeves, waving his small fists, and raising his chin: "We don't fight either, right, Yang Shilei?"
"To your size, if you want to fight, you go on your own!"
Yang Shilei dropped a sentence and walked out with the other three models.
When the time came, the mall opened, customers came in one after another, and Wanda Shopping Mall started today's business in the hard work of the clerks to distribute leaflets and promotions.
"Jays Promotion, Buy One Get One Free, Get Discount Coupons!"
"Semir is 20% off, and members are 9% off!"
"Choose three pieces of pure new 99 yuan! Welcome to the store to buy!"
"The new summer clothes of Meibang start at 49 yuan, and the second one is half price!"
“……”
An invisible war has officially begun!