The resignation of Zhu Xiangyang and Yao Jian has led to the instability of a large number of old Youku employees, which made Gu Yongqiang suddenly realize that Ma Yun's judgment was completely wrong: Zelianke has not given up the field of online video, on the contrary, it has been in full swing in secret.

All industries, no matter how good the creativity and model are, and how the industry is in line with the trend, but in the final analysis, whether it can succeed or not depends on talents. That is, it includes leadership talents, specialty talents, and at the same time, it also includes a large number of 'ordinary talents' who have worked in this industry for many years and have rich experience, that is, skilled workers.

Youku is the largest, longest-established and most formalized company in the online video industry, and it is the base of these talent pools.

Zelianke is not short of money and technology, and if it wants to gain a foothold in this industry in a short period of time, a large number of talents are a top priority.

Next, Youku may face the biggest crisis in history: the resignation of an employee in an ordinary position requires a period of work handover, and the follow-up successor can take over as little as three or five days or as many as a few weeks before it can take over smoothly.

The resignation of Zhu Xiangyang and Yao Jian has brought irreparable losses to Youku, these two have been in the company for so many years, they are in high positions, the core team, and there are many subordinates who have been pulled up by one hand, especially Zhu Xiangyang, the senior vice president of his original position, is in charge of many and miscellaneous films, almost involving most of Youku's departments.

If these two people exert their efforts to help Zelianke poach people, Youku is likely to have a large number of employees jump ship in a short period of time, and a large number of positions will be vacant, not to mention any topics such as internal secret leakage, the most direct impact will even directly lead to a large number of daily work not being able to go smoothly, and Youku's normal operation will stagnate.

"Immediately notify the Finance Department and the Human Resources Department, go to the conference room for a meeting, and ......" Gu Yongqiang is also a person who makes extremely quick decisions, now is not the time to be annoyed at all, be sure to stabilize the situation as soon as possible, and groan a little: "In addition, let the Human Resources Department cooperate with your comprehensive office, and count the people who are close to Zhu Xiangyang and Yao Jian over the years and may change jobs, mainly middle-level cadres, must be ...... tomorrow Well, by the morning after tomorrow, report the list to me, and I'm going to talk to them one by one. ”

There are nearly 1,000 people up and down Youku, except for some people who have been in the company for a short time, which is equivalent to filtering the resumes of most of the remaining people, this work is huge, and it may be inevitable to stay up all night, and the assistant also knows that Youku is now at the point of crisis, and nodded in a deep voice: "Okay, I'll do it immediately." Mr. Gu, what else do you command? ”

"No ......" Gu Yongqiang didn't finish speaking, glanced at the assistant, thought about it, patted him on the shoulder, and showed a smile: "Hard work, the company will adjust the personnel treatment next, you have time, sort out the personnel of the general office and the secretary of the board of directors, and report to me personally according to the contribution of personnel qualifications." ”

"Thank you, Mr. Gu." The assistant gave a grateful expression.

But in my heart, I don't think so, now that I know that I have improved my salary, why did I go earlier?

On Youku's side, Gu Yongqiang immediately thought of improving the treatment to retain talents, and almost at the same time, on Zelianke's side, Zhao Zejun was also talking about treatment with employees.

"The issue of treatment is a big issue, from the perspective of the company, it is an important item of the company's expenditure, which is directly related to the company's profitability; From an employee's point of view, it is related to raising a family, improving the standard of living, and even the embodiment of personal value. ”

At the opening meeting of Zelianke's newly established Zeshi subsidiary, Zhao Zejun came to the scene in person, and the first part of his speech specifically mentioned treatment.

Most of these employees can be divided into three categories: led by Song Zhidong, other business divisions and subsidiaries within Zelianke Group took the initiative to transfer or appoint; Hiring with Liu Yan as a representative of the society or providing information for headhunting; Led by Zhu Xiangyang and Yao Jian, they were directly poached from other online video companies mainly based on Youku.

There is a saying in the Internet industry: the boss who has no money talks about ideals, and the rich boss talks about treatment. This may not be 100% accurate, but it is certain that what employees love to hear the most must be about treatment.

Ideals should also be built on the basis of treatment. The ideal of the boss is to make more money from the market, and the ideal of the employee is to take more money from the boss.

The salary level of Zelianke is first-class in the industry, and Zhao Zejun, the chairman of Zelianke, came in person and talked about the treatment at the beginning, and everyone at the venue was naturally happy. Especially the group of people who jumped from Youku, they have been fooled by the word ideal for too long, and they have long been tired of promises for the future and fake big empty things, nothing can compare to the tangible benefits that can be seen and touched.

Zelianke has a set of salary system, in principle, implemented in each business department, each project team and subsidiary, is common, but between different departments, there are their own special subsidies. At the meeting, a special subsidy for Zeshi's subsidiaries was announced: talent introduction subsidies.

According to the qualifications, performance, industry experience, etc., the new employees who join Zelianke will have a one-time 'introduction subsidy', which will clearly mark the price of each echelon of talents needed in the grass creation stage, and the content of the subsidy not only contains cash, but can be described as a three-dimensional subsidy, including cash, incentive equity, car allocation, housing and so on.

From the one-time subsidy of 20,000 yuan for temporary rental expenses at the grassroots level, to the property rights worth 10 million yuan at the highest level: for example, cadres at the level of Yao Jian and Zhu Xiangyang come to Zeshi, don't do anything, and they will have a set of Jianwu City villas worth 10 million yuan as a gift, and after three years of work, the property rights will be completely transferred.

Most of the middle-level cadres at the lower level can enjoy the preferential treatment of purchasing Zelianke's company house at a low price in the future, equipped with Mercedes-Benz Audi first-class luxury cars.

In the end, Zhao Zejun, who has always been very gentle in public remarks, rarely said a very targeted word: "Some companies talk about ideals and the future, let employees work hard, and give a long-term commitment, Zeshi does not do this, we try to solve the worries of employees at the beginning, so that employees can truly experience the advantages brought by a large company at the level of Zelianke Group, first enjoy the benefits, and then wholeheartedly fulfill their obligations." ”

In a word, those who are willing to come to Zelianke will get the money first and then work.

After the meeting, under the deliberate dissemination of Zelianke's propaganda agency, within a day, this meeting, especially Zhao Zejun's speech on Zeshi's treatment at the meeting, quickly spread through the Internet.

"Tens of millions of villas and mansions hire talents......"

"Come to Zeshi to work, send BMW Mercedes-Benz ......"

A number of news reports on the Internet with Zhao Zejun's internal meeting speeches, especially on the content of the high-treatment speech, have appeared on the Internet, among which "there are tens of millions of villas when you join" and "send luxury cars" have become huge gimmicks for publicity.

Although industry veterans are very clear, figures of the level of Zhu Xiangyang and Yao Jian are already at the top in the industry. First, it is difficult for these people to change jobs easily, and second, even if they change jobs, for ordinary people, the "tens of millions of mansions" and "luxury cars" are not exaggerated rewards in their eyes. Therefore, Zelianke's '10 million mansion' is more of a gimmick, and there will not be much actual effort.

As for the equipping of 'luxury cars', it has been said that it is equipped, not a gift, and it is the company's assets of Zeshi.

As a means of recruiting talent, this gimmick was obviously extremely successful, and without spending a penny, it made headlines on various talent websites and industry news.

The impact of the words tens of millions of mansions and luxury cars on ordinary people is so strong that its spread is not limited to 'talent recruitment' and 'industry', and a large number of ordinary netizens have also paid attention to these news for the first time.

What company, so bite? Equipped with tens of millions of mansions when you join the company?

So there is a very strange situation, the revision has not been completely completed, and even the physical website has not been officially released, Zeshi has actually initially opened up its popularity.

The money didn't cost much, but it had the dual effect of recruitment and publicity.

Of course, at present, the most important thing is the competition for talents. The reason why Zeshi has not been officially released so far is not actually a technical problem: Zelianke does not lack technical personnel, precisely because of the lack of sufficient experienced manpower in management, operation, etc., and the preparation is not sufficient, so it is not suitable to release rashly.

Therefore, this internal meeting, in fact, is really oriented to the 'outside', and it is all experienced talents in the industry, especially for the staff of Youku, the largest website in the industry, and issued a 'recruitment order'.

Almost at the same time, Youku also reacted immediately, held an internal meeting, and announced the results of the meeting on the official website with great fanfare, and sent it to each employee's mailbox through internal email.

One is the treatment, according to the qualifications, performance, positions, etc. of employees, from now on, all aspects of treatment will be improved;

One is equity, all the shareholding employees of Youku, although they cannot be sold at present, they can transfer the shares to the company according to the market value through internal transfer, and directly arbitrage;

These two points are what Youku has always thought was the most criticized by internal employees, which directly led to a series of internal instability and the resignation of Zhu Xiangyang and Yao Jian after Youku's listing.

Youku's action direction is also very clear: after being caught off guard by Zelianke and poaching the two-yuan general, it immediately carried out compensatory countermeasures to prevent the further expansion of personnel loss.

Between Zeshi and Youku, the price war for talents has officially begun, and it has entered the stage of burning money!