It is not uncommon to burn money in business competition, especially in the Internet industry, which requires massive publicity in the early stage. This has led directly to Internet companies with publicity channels, which are at the top of the food chain in the entire industry.

"However, Youku and Zeshi burned money to poach people this time, and the nature is not quite the same. ”

A large local group can drive the development of local economy, culture and even politics from all aspects, and the Zezi system has played such a blockbuster role in southern Jiangsu Province, and even because Zelianke is headquartered in southern Jiangsu Province, southern Jiangsu Province has become one of several important Internet places in the country, and even a financial interview program with few ratings on Southern Jiangsu Satellite TV has gradually entered the popular file.

On TV, the speaker is the guest of this episode of this show, a visiting professor at SUSTech who specializes in Internet business models.

"Professor Zhu, it's all about burning money, what's the difference?" the moderator led the conversation.

"Purely from the point of view of money, Zeshi and Youku, both of them are real gold and platinum to pay out. Including Youku's share redemption, Youku spent money to buy employee shares, and employees cashed out, but Youku was limited to laws and regulations, but could not sell shares. From this point of view, of course, it is the same. But ......"

Professor Zhu smiled: "However, since it is spending money, we must see what the return is." From Zeshi's point of view, this is a new website, from scratch, in the process of construction, it was supposed to cost money, with the gold behind it Zelianke, or directly Mr. Zhao Zejun's consistent generosity, even if there is no talent competition, Zeshi will still spend a lot of money to introduce talents. So this money, for Zeshi, was meant to be spent, and now it is also spent. ”

"But if there is no talent competition, Zeshi doesn't have to spend so much money at all. The host interrupted Professor Zhu's words: "Is the cost higher?"

"It seems that because of the competition for talents with Youku, Zeshi's cost has increased, but what about focusing on the isolated point of 'recruitment' and putting it at the overall situation?"

Professor Zhu smiled and asked himself: "Tens of millions of luxury houses, joining luxury cars, these words have suddenly become popular words." It brings more than just Baidu's search popularity. First, in the entire Internet, the image of Zeshi and Zelianke attaching importance to talents and good treatment has been established, which is an intangible asset and has far-reaching influence. I dare to assert that it won't be long before Zeshi and Zelianke will become one of the preferred units for graduates of relevant majors in major universities to find employment.

In fact, according to our previous survey, the current Zelianke, for college graduates, has been on par with public institutions, well-known foreign-funded enterprises, you know, this is a local private enterprise. ”

"Oh, that's not only graduates, if senior talents in the industry change jobs, the first thing that comes to mind will be Zelianke. The host added: "You mean, this round of high salaries will take all the heroes of the world under your command." ”

"Hehe, it's a bit exaggerated to collect these two words, but when the heroes of the world are thinking about the future, Zeshi and Zelianke must be one of the first companies that come to mind in the first sequence. ”

Professor Guo Zhengse said: "The importance of talents to enterprises is self-evident, with the continuous addition of talents, Zelianke has the foundation for sustainable development and progress. ”

His face soothed slightly, and said: "Japan Koei Company has a very popular Three Kingdoms game, which has reached 11, and friends who have played it probably have a good understanding, why is there only one city at the same beginning, and Cao Cao has developed faster than Liu Bei? ”

The host nodded: "You said the first just now, is there a second one?"

"The second effect is obvious, that is, Zeshi's propaganda work. You see, a website that hasn't been launched yet, has already garnered a lot of attention. If you want to achieve such an effect through advertising, how much money do you need to use, and how many resources do you occupy?"

Professor Zhu briefly concluded: "In comparison, the extra money that Zelianke really paid because of the competition, compared with the additional effects achieved, is definitely a drop in the bucket and is very cost-effective." ”

"And what about Youku?" the host asked again.

"Youku......" Professor Zhu smiled: "The same cost of money, Youku is more miserable, it belongs to 'thankless'." ”

"What do you mean by that?"

"Whether Youku raises its salary or redeems its shares, this is what Youku's employees should be, they deserve it, and when Youku does this, employees will only think that 'they have returned what they originally owed them'. Moreover, everyone can see that Youku Gu Yongqiang suddenly did this, not because he really wanted to improve the treatment level of Youku employees, but because he was forced to do nothing in the environment of Zeshi poaching people. So, Youku's employees will not only not be grateful to Youku, but may even be grateful from the bottom of their hearts. I said that Youku is not very good, and that's one thing. ”

Professor Zhu paused, picked up the sponsor drink 'Teli' black tea on the table and took a sip, and when he put down the bottle, he deliberately put the side printed with the word 'Teli' to the camera, before continuing: "On the other hand, no matter how much money Youku spends, all it can do is to reduce losses, and there will be no profits. So, again, thankless. ”

In other words, it is also burning money, Zeshi is getting stronger and stronger, and the more it burns, the more popularity it burns, and Youku is constantly losing talents, and its popularity will not increase because of it. The former is to spend money on construction, and the latter is to spend money to stop losses as much as possible. The host said.

It can be said that the truth is actually obvious, and it does not need to be analyzed by a special think tank. ”

Professor Zhu smiled modestly, and then said: "It's just that Zelianke made an amazing move, and without warning, he recruited Zhu Xiangyang and Yao Jian, the two former Youku generals, into his command. The trend of the times, Youku Gu Yongqiang knows that the money is not worth it, and in order to retain employees, he can only pinch his nose and admit it, there is no better way. ”

But there is also such a saying. The host nodded, and then opened a new topic, saying: "There are many people in the industry who believe that as a newly established enterprise, Zeshi's top priority is to seize the market. What do you think?"

According to normal logic, the purpose of the company to attract talents is to serve the market.

Talent is constantly generated, as long as the conditions are equal, it is possible to compete for the same talent. But the market is placed there, one step later, it will be snatched away by others, and then it will be more difficult to grab the market from others, and it is possible to make better products.

In the absence of any market, Zeshi recruited a large number of people, according to common sense, some put the cart before the horse, in fact, it has also been criticized to a certain extent.