Build a mobile-based platform

Sticker culture is not only Line's marketing strategy, but also a value-added service that it uses to establish revenue channels. However, Line's ambitions are not limited to a communication tool - the idea of "winning users wins the world" is also expressed in Line, relying on the extremely fast user expansion speed and extremely high user stickiness, Line also intends to build a mobile-based platform.www.biquge.info

In addition to stickers, Line has a number of additional apps with the prefix "Line" built into the app, including a variety of mobile games, photo apps, tool apps, greeting card apps, brush apps, music download apps, and news reading apps, etc., which are connected and coordinated by Line, forming a matrix system that can meet the different needs of users.

Through Line, users can invite friends to experience the fun of the game on their mobile phones, and they can also take fun pictures, which can be beautified, spoofed, etc., and then made into greeting cards to send to friends; The other party can directly use a brush to doodle on the photo and respond directly to the initiator. What's more, Line also has a tool app called Linetools, which integrates functions such as rulers, compasses, stopwatches, flashlights, calculators, levels, and even pasta weighers to help users solve daily chores. Line has seen a qualitative change through this quantitative change, with a research report at the end of 2010 showing that Line is the most profitable social app in the AppStore and the most profitable non-gaming app in Google Play.

"President, Matsui-san is here. The secretary knocked lightly on the door and walked in.

"Let her wait a little bit in the conference room first. Zhu Zi said.

"Yes. ”

"President, Mark Zuckerberg wants to buy LINE. Suddenly, Shinichi Inoue broke the silence.

"No, he'll pick the time. It's a good eyesight. Zhu Zi refused without even thinking about it.

Just kidding, now that IG's profit can reach $5 billion, even if he is stupid, he will not do such a killing thing.

FOR MARK ZUCKERBERG, A BUSINESS WIZARD, HE CERTAINLY KNOWS BETTER THAN ANYONE ELSE, AND HE HAS BECOME THE IDOL OF MANY YOUNG PEOPLE BY FOUNDING FACEBOOK, A POPULAR SOCIAL SOFTWARE THAT HAS SWEPT THE WORLD AT A YOUNG AGE.

In this time and space, although Mark Zuckerberg's light was slightly dispersed because of the appearance of rest, he was still the kind of genius who was out-and-out genius.

Zhu Zi sometimes wonders if this guy is also a traverser, or if he also has a plug-in on his body.

OF COURSE, ZHU ZI ALSO KNOWS THAT THE CURRENT LINE IS OBVIOUSLY NOT COMPARABLE TO FACEBOOK.

Therefore, he spared no effort to commercialize the attempt to keep Line always in the habit of multi-front combat, Japanese Internet companies lack the concept of open platform, and it is more in line with the expectations of the capital side to control the business in their own hands. For example, Line has also launched a divination app called LineFortune in Japan, which invites some fortune tellers or horoscope writers, and users can pay to consult personal questions, and Line takes a cut from it.

Line's goal or Zhu Zi's goal is to become a one-stop service provider for users in the mobile Internet, when the user's time allocation cannot be 100% reserved for socializing, Line will extend its tentacles along the user's behavior pattern to ensure that users carry out activities centered on Line. In addition to driving users to "compete" with friends based on friend relationships, Line has also made some technical designs in game planning, such as when users fail to break through the game and run out of opportunities, they can send a request to their friends in Line to "send their hearts" and let their friends share their game opportunities with them. Through this bundling, Line is able to integrate fragmented products and use the Line account as a pass to support the flow of users' behaviors.

In the same way, Line has some official accounts, in fact, this idea is Zhu Zi borrowed from the WeChat public platform, specifically for enterprises and celebrity users to carry out promotion actions, but Line's design purpose for the "official account" is very clear: this is the marketing product given by Line, and the user's marketing budget needs to be shared. Line adopts an access system for "official accounts", taking Taiwan as an example, to open a Line official account, you need to pay a fee of NT$200,000 (about 6,690 US dollars), and buyers have to pay a monthly service fee to Line according to their own needs. For example, an official account with more than 600,000 followers and 30 messages per month will need to pay Line NT$500,000 (about $16,719) in service fees every month. Despite the variety of fees, Line's official account has marketing privileges such as managing users and mass messaging, and there are many companies that are willing to pay relatively high fees for it. Or take Taiwan as an example, 7-Eleven, FamilyMart, Panasonic, Estee Lauder and other brands have opened official accounts, and Line has also actively recruited artists to enter Line, taking the initiative to give the latter the right to use the official account to enhance their influence, Ayumi Hamasaki, Haruka Ayase and other stars have opened Line's official accounts.

In addition to the cartoonish "chat stickers", Line has also derived these cartoon emoticons into a series of offline products, such as plush toys and a series of cartoons featuring cartoon emojis. The picture shows the lively Connie Rabbit and the calm Brown Bear plush toy, which Line users are most familiar with.

Originating from Japan, where the business market is mature, Line is familiar with the process of building a business model, which is also characteristic of developed Internet regions. Currently, only 30% of Line's users are from Japan, and the rest are from overseas.

Of course, due to the particularity of the Chinese market environment, Line's operation in China is still relatively careful, except for the establishment of an operation team of more than ten people and the selection of 360 as a partner, Line has not really invested in the operation of the Chinese market. Uesugi has told the media that Russia, India, Africa and South America are all target expansion areas for Line, while the Chinese market is still being evaluated.