"We have maintained the website and now the problem of instability has been solved. Pen%Fun%Pavilion www.biquge.info" Uesugi Zo said quickly.

"Hand me the LINE and INS reports as well, and I'll take a look. Zhu Zi nodded lightly and did not make any comments.

Shinichi Inoue handed Zhu Zi the document report that had been prepared long ago.

It is different from the Niconico website.

Instagram monetization is achieved through push ads, which Citibank estimates are expected to generate as much as $2.7 billion in advertising revenue in 2011.

The number of Instagram users has exceeded 300 million, even surpassing Twitter, and the active users are also 1~1.8 times that of Twitter.

According to a report by ForresterResearch, Instagram users are the most active among all social platforms.

Since October 2010, Instagram has now started to include advertisers' advertising content in the timeline. The basic form is similar to Weibo, and the advertisers are already well-known brands. The form of the advertisement is basically based on concise content, as shown in the figure below

In 2011, Instagram began the process of overseas advertising, advertising in countries such as Canada, Australia and the United Kingdom.

At the beginning of this year, Instagram signed a $40 million advertising deal with OmnicomGroup, the world's third-largest advertising giant, which allows brand clients of a number of media and advertising agencies to place ads on Instagram.

In October, Instagram launched a 15-second video ad for four selected partners.

Instagram's strong potential for advertising probably has to do with the product itself. Unlike Twitter, Facebook, and Google+, Instagram is not a pan-life community, where users have more distinct personalities, obvious preferences, and requirements for the quality of content posting. This also enables a brand to obtain a better user base through excellent content management.

From the perspective of the content quality of the advertisement, Instagram is still very strict and restrained in the criteria for selecting brands. Sometimes, instead of rejecting ads on Instagram, users also like to actively seek out ads from brands, such as Starbucks, Nike, etc. The ads that these companies post on Instagram can't even be defined as simply ads, they not only contain a lot of creative color, but also integrate well with the community atmosphere.

Zhu Zi is still quite satisfied with the development of INS, and the only thing that disappoints Zhu Zi is that China has not yet accessed INS, which is a big market.

Then he opened the LINE-related report.

Although Line is a free social app, it launches a range of virtual goods for its users, such as games and emoticons. By selling these apps, Ziyue Law Firm is very good, and Zhu Zi himself earns a lot of money.

In the second quarter of 2010, Line's overall revenues exceeded $100 million; Among them, in-game shopping is its main source of revenue, reaching $53.7 million; This was followed by the sticker shop, which contributed $27.4 million to Line's earnings; The rest of the revenue comes from sponsor emoji services.

"Chat stickers" are the biggest feature of Line, and they are also the most attractive part of Line to users. The operations team actively seeks out anime characters that are popular among young users, buys the rights to sell them in Line's sticker store, which now has thousands of stickers to choose from. Except for a few that are free, most of them will be picked by users

In Japan or overseas markets as a whole, it is common sense that you don't need to pay for virtual goods on the Internet. Due to the rich variety of stickers, Line's sticker store can be called a dazzling array when people are available, and most of the stickers are mainly based on popular original images of anime, film and television and the Internet that are familiar to young people.

Line offers users a range of virtual goods, such as games and emotes. By selling these apps, Purple Moon makes a lot of money. And "chat stickers" are the biggest feature of Line, and they are also the most attractive part of Line to users. The picture shows Line's user interface and the stickers in the Sticker Shop.

In Zhu Zi's view, emotion is the social gene shared by the PC Internet and the mobile Internet, and there is no need to force users to use voice and text to communicate, and lightweight stickers can express "subtle emotions that are difficult to describe with words". Some Taiwanese netizens have also stated that it is really stupid to speak to the mobile phone screen on the MRT, WhatsApp and other mobile phone software that focuses on voice communication are actually not suitable for the implicit expression of Oriental users, such as the "love letter" culture that Americans do not understand, which is a typical product of the East, Line caters to the user's communication habits through the intermediary of stickers, which is quite popular.

Line's sticker store is divided into three sorting methods: the hottest, the latest and the free, and almost every set of stickers has pop culture behind it as a premium, which allows users to use stickers to express their mood when chatting and "smile", and the interactive experience is very comfortable and natural.

Since April of this year, the anime series "LineTown" featuring Line cartoon emoji has been broadcast on TV Tokyo Channel 6. The cartoon airs one episode per week, each episode is about 30 minutes long. Cartoon characters such as the lively Connie Rabbit, the calm Brown Bear, the optimistic Mantou Man, and the narcissistic James will be played out in the cartoon to tell their own stories. This isn't the first time Line has turned its sticker characters into animated characters. Back in January of this year, Line launched the "Line Office Worker" series of animations, but at that time each episode was only 5 minutes long.

Zhu Zi knows that Japan is a country with a highly developed animation industry, so Line has the essence of its animation entertainment industry. From the original free emoticons, to paid special edition emos and physical figures, to game apps, and now into the animation industry. Every step of the way Line makes sense of how to use these cartoon characters, and the rhythm is right enough to not offend users. In China's Taobao stores, you can search for thousands of plush toys, dolls, mobile phone cases, ornaments, etc. related to these cartoon characters of Line, and the price is expensive. For example, a genuine Line Rabbit plush toy costs 275 yuan, and a genuine Line Brown Bear and Honey Rabbit leisurely grass iPhone5 phone case also costs 189 yuan.