Li Feng didn't answer directly, but asked with a smile: "Dad, this crayfish shop, why don't you give me an evaluation?"

Li Haichun glared at him, and said angrily: "What can I say? Seeing that the store is so lively, and there are so many people queuing outside, I know that the owner of this store is no different from robbing it." But what does it have to do with you when people make money?"

"Dad, what if I tell you that I opened this store?"

When father Li Haichun and mother Zhang Yanqing heard this, they were stunned at first, glanced at each other, and laughed.

Li Haichun glanced at him with contempt and said, "Fengzi, don't tease." How many pounds and taels do you have, do I know if I'm an old man? You opened the store, even if you want to dream, you have to be realistic. ”

Li Feng was speechless, daring to be in the eyes of his father, he was so unbearable!

However, his face immediately became solemn, he looked at his father Li Haichun, and said very solemnly: "Dad, whether you believe it or not, I want to tell you a fact, this store is opened by me." ”

Saying that, Li Feng also called several clerks over and asked them to call him boss in front of his parents.

At this moment, his father Li Haichun was no longer suspicious, and he couldn't help believing it, his face was full of shock, and his mother Zhang Yanqing was even more stunned.

"How is this possible, how is this possible!" Li Haichun and Zhang Yanqing were amazed again and again, completely unable to believe this fact.

The change in Li Feng's identity was too sudden for them, and they couldn't accept it at all for a while.

After a long time, after the parents calmed down and accepted the setting that their son had become the owner of a crayfish shop with a hot life, Li Feng told everything that had happened.

It seems to be a very unbelievable thing, but after Li Feng explained it in detail, Li Haichun and Zhang Yanqing realized how difficult it was for their son's current successful career to make.

When my mother Zhang Yanqing heard this, she almost didn't shed tears on the spot, and said distressedly: "No wonder some time ago, I saw that you didn't go home until late in the morning every day, it turned out that you were busy with the things in this store, and you saw that you have lost a lot of weight." ”

Li Feng is helpless, where has he lost weight, since he was reborn, his body has become stronger and stronger, and there are several more pieces of tendon meat on his body, even if he wants to lose weight, it is difficult to lose weight.

Probably in the eyes of the mother all over the world, she felt distressed when she heard her son's hard work.

"Dad, Mom, don't farm in the future. ”

Li Haichun smiled and said: "If you don't farm, don't you rely on you to support us, although Fengzi you are making money now, but your father and your mother are only thirty-nine years old now, not even forty, otherwise they will retire now, right?"

Li Feng said: "Of course, there are things to do, and I have thought about them for you." Dad, don't you have the skills to cook, let's open a restaurant next, and you can make money by keeping it. ”

If Li Feng had made such a suggestion at the beginning, I am afraid that he would have been directly suppressed, but now that he has a successful career, his words will be very convincing.

Father Li Haichun's face was solemn, and after thinking about it for a long time, he said, "Fengzi, forget it." Although I know that you are for our good, I have been farming with your mother for half a lifetime, and what restaurants will be opened anywhere. ”

Although her mother Zhang Yanqing didn't speak on the side, she knew that she was thinking the same way by looking at the look on her face.

Faced with the refusal of his parents, Li Feng said: "Dad, Mom, let me tell you directly, I have already bought all the store buildings needed to open the store, and I spent a total of more than one million, a down payment of 210,000 yuan, and the rest are loans." If you don't open this restaurant, then this shop building will remain empty, and your son and I will lose all our money. ”

As he spoke, Li Feng handed over the real estate certificate he had just received to his parents.

Looking at the real estate certificate, Li Haichun and Zhang Yanqing didn't know what to do for a while.

"Dad, Mom, you just relax, the road is all walked out by people, what things are born to know? Look at this crayfish shop, my son, didn't I also start it from scratch?"

In the face of Li Feng's behavior of cutting first and then playing, although Li Haichun and Zhang Yanqing were very dissatisfied, when they thought that their son still owed more than 800,000 yuan in loans from the bank, they had no confidence in their hearts, so they could only rush the ducks to the shelves and agreed.

After eating the crayfish, Li Feng led his parents to the shop building on Zhongshan Street again at the strong request of his father Li Haichun.

After turning around, Li Haichun's face was a little ugly, his eyes glared at Li Feng, and he said questioningly: "Fengzi, this is the shop building you bought?"

"yes, what's wrong?"

Li Haichun almost roared: "What's the matter, the area of this shop building is large enough, but the location is in the innermost part of Zhongshan Street, and the usual flow of people is already very small." If you look at it again, this street is full of all kinds of clothing and shoe stores, and any of them are engaged in catering? What kind of business can you do when you open a restaurant here?"

Li Feng smiled mysteriously and said, "Dad, what you said is not wrong at all. But what if I told you that it won't be long before the government starts a renovation project in the city center, demolishing all the dilapidated houses in the vicinity, connecting them with the street next door, and transforming them into a food street?"

Li Haichun is not a stupid person, hearing Li Feng's description, his eyes suddenly lit up, and he couldn't help but say with some excitement: "If that's the case, then I'm afraid this place will become a golden treasure." For those who go shopping on Zhongshan Street, if they want to eat in the food court, I am afraid that the first thing they will see is our shop. ”

However, as he spoke, he hesitated and said, "Fengzi, are you sure that this news is reliable?"

Li Feng naturally will not say that he was reborn from the future, this news is a fact that will definitely happen.

I could only make up a source and say, "Don't worry, Dad." One of my classmates in my high school class was the nephew of the director of the Urban Renewal Bureau, and I heard it from him. Later, I also went to inquire and confirmed that it was correct. ”I

Li Haichun nodded and breathed a sigh of relief.

It took a lot of work, Li Feng finally completely dispelled his father Li Haichun's concerns, and the plan of the restaurant was officially determined.

Back home.

The family of three entered the rhythm of a long conversation all night.

Basically, Li Feng is talking, and Li Haichun and Zhang Yanqing are the audience.

Li Feng summarized the success of their business by virtue of his own memories and impressions of the very successful fast-fashion chain restaurants in later generations, such as Haidilao, Grandma's House, Xibei Noodle Village, etc., and then introduced them to his parents on the spot.

In the end, Li Feng also positioned the restaurant he was about to open, mainly five points.

First, the main Jiangyang cuisine. For example, the crockpot soup with great characteristics in Jiangyang's diet will become the signature feature of the store. Of course, on this basis, some improvements will be made according to the public taste, fashion style, etc.

Second, the decoration of petty bourgeoisie, highlighting personalization. The decoration of the restaurant must not save money, you must find a professional decoration company to design, reflect the style, and make the restaurant unique among the restaurants.

Third, small profits but quick turnover, improve the turnover rate. Try to attract more customers and make queuing for dining an eternal sight at the entrance of the store.

Fourth, the assembly line produces dishes like that. For the production of each dish, all the main ingredients, ingredients and seasonings are confirmed in advance, especially the seasoning must be accurate to 0.1 grams, to ensure that the taste of each quickly made dish is consistent.

5. Maximize space utilization. There are no private rooms, no luxury booths, and the dining table is as small and exquisite as possible without affecting the dining experience, and more tables and chairs are placed in the limited store space.

It can be said that after Li Feng's introduction, both Li Haichun and Zhang Yanqing suddenly became enlightened, and the original clueless plan to open a store became clear at once.

The husband and wife looked at their son with a look of admiration for a few minutes, which really had a bit of a taste of admiration for three days.

Just when Li Feng was still unsatisfied, his mother Zhang Yanqing suddenly said: "After talking for a long time, the name of our restaurant has not been decided?"

"The name is the brand, and you can't afford to be sloppy. Since we focus on Jiangyang cuisine, the name of the store is best to highlight this. Li Feng said, looked at his father Li Haichun, and asked, "Dad, what is the loudest sign of our Jiangyang outside?"

Li Haichun didn't have to think about it, and replied directly: "Needless to say, of course it's porcelain." ”

Li Feng nodded, lowered his head and pondered for a moment, and then said: "Then our restaurant will have porcelain culture, porcelain culture restaurant." ”