Chapter Ninety-Eight: It's All a Routine
On the other end of the phone, Mr. Wu's voice was full of surprise, "Mr. Zhao, what do you mean by this? The starting point has always been to look forward to Ze Reading the horse, and I personally regard Mr. Zhao as a pioneer in the industry and an example to learn, I don't know why you said this?"
Zhao Zejun thought to himself that you were writing a novel routine with me, and smiled: "Old Wu, that's probably because the staff below made their own decisions and didn't report to you." Pen "Fun" Pavilion www.biquge.info Baidu bidding ranking a few keywords and online novels,As soon as we bid here,Your side will immediately add a mouthful.,No more, no less, just press Ze Yue.,A few keywords,None of them are ready to be left to Ze Yue.。 ”
"Wait, I'll ask. ”
"Good. ”
Rizhao was on the side, and took the opportunity to interject and ask Zhao Zejun: "What did he say?"
"Pretend to be crazy and sell stupid. Zhao Zejun sneered.
Not long after, Mr. Wu came back after 'asking clearly' about the situation, and as soon as he opened his mouth, he was filled with righteous indignation: "Mr. Zhao, I asked, there is such a thing." I scolded a few people from their propaganda department, what are you doing, we are partners with Zeyue, how can there be such a thing, I know that the people below are messing around, I don't know, I think it's me, you see, this won't make you misunderstand! In this way, I will go back and deduct all the performance of those people this month! Too bold!"
When these words were spoken, no one could blame Mr. Wu and the starting point, and without waiting for Zhao Zejun to make trouble, he took the initiative to lower his posture and gag his mouth.
Even if it is all a routine, Zhao Zejun also played cards according to the chapter, saying: "Old Wu, you don't have to, each is its own master, they are also for the starting point." ”
Mr. Wu borrowed the slope to get off the donkey and said: "It's too much, that is, Mr. Zhao, you have a lot of adults, and I still have to criticize and criticize these people when I go back." ”
"Lao Wu, let's not talk about these people. Zhao Zejun brushed it off, there is no need to dwell on whether to punish or not to punish these 'unauthorized claims' starting point employees, and said very sincerely: "Baidu is clearly stirring up fire in the middle, and it is not good for anyone to continue to compete viciously between the two of us, no matter who finally gets the ranking, it will cost a lot of unjust money." What do you see?"
"Mr. Zhao, the situation is like this. When I scolded them just now, those employees also felt very aggrieved and told me the reason in detail. ”
Mr. Wu's tone changed slightly, he smiled, and said unhurriedly: "Now the growth rate of new readers is very fast, most of the new readers are looking for books through Baidu search, but online piracy is increasing day by day, if you want to attract new readers to grow the website, you can only participate in Baidu's keyword bidding ranking." I went to the technical department to check the recent data, not to mention, since I bought those keywords, the traffic of the starting point has increased significantly. So just like Mr. Zhao said, you can't blame those employees entirely. ”
"Lao Wu, you see if this will work, I have thought of six keywords here, and the two of us will bid for three each, so there will be no conflict. The effect can be achieved, and it can also spend less money. Zhao Zejun tentatively.
There was silence on the other side of the phone for a second or two, "Mr. Zhao, you also know the situation at the starting point, the foundation is thin, and the start is late, unlike you Zeyue, who has a lot of money, is full of gods, and is in charge of the entire online novel industry." Don't talk about anything else, just because you, the godfather of online novels, are in charge of Zeyue, Zeyue's advantages have surpassed all novel websites. We can't start from a good place, and if we give up keyword rankings, the loss is too great. In addition, as you know, I am not the sole proprietor of the founding team of the starting point, and I have already achieved results through the bidding ranking, and I suddenly have to give up part of the ranking at this time, and I can't explain it to the whole team. ”
After speaking, he deliberately joked and said: "I understand people, I know that our two families negotiated amicably, and I don't know what to do, and I think I personally took how much benefit Zeyue had and sold the starting point." Mr. Zhao, you can't throw my brother and me into the pit, right?"
Speaking of which, the starting point and Mr. Wu's meaning couldn't be clearer.
"Lao Wu, when you explain it like this, I understand, it is indeed that I have a place that I have not thought through, and it almost makes it difficult for you. Zhao Zejun laughed.
"Thank you very much, so understanding, so understanding. ”
"Well, you're busy. Let's get in touch in the future. ”
Rizhao was in the office from beginning to end when he called, although he didn't hear the words of the other party, Mr. Wu, but from Zhao Zejun's reaction and words, he judged that eight or nine were not far from ten, and said: "Mr. Zhao, according to my opinion, Mr. Wu is acting to show us, Baidu bidding costs money, a large amount of expenditure, how can he, the boss, not know? Without his approval, no matter how bold the people below are, they have no right to spend the company's money to benchmark with us." ”
"It doesn't matter whether he knows it or not, whether he instructed it or not. Zhao Zejun's call was just Mr. Wu's attitude.
Even if the other party has made it clear that he will not let it, Ze Yue has nothing to scruple about, thought about it, and wrote two keywords on the paper, "These two keywords must be taken down." ”
The first is a web novel, and the second is a novel. These two keywords are the heaviest of the previously selected keywords. These two keywords alone can attract far more traffic than the remaining ones combined.
Originally, Zhao Zejun's plan was to work with the starting point one by one, and with a few small keywords.
"I'm afraid it will cost a lot of money. Rizhao said.
"Don't go up with the other party by 5 percent, a fixed price, on the basis of the original, a one-time increase of 50 percent, if the starting point is added again, we still increase 50 percent at one time, make the appearance of inevitable, completely break the idea of the starting point. ”
"You mean, after causing the point to take the bait and raise the price, we suddenly withdrew, and the starting point suffered a loss?" asked Rizhao ponderingly.
"It's not. Zhao Zejun waved his hand: "The starting point is boring, it is not good for us, and it is not good for us." At the end of the day, we still need new readers to come to Zeyue to read the book. This time, we won't come to the yin, be upright, and use money to smash the starting point head-on. ”
Zhao Zejun said impassionedly, but Rizhao did not cooperate to make an excited expression of encouragement, but frowned.
"I know what you're worried about. ”
Zhao Zejun stood up from behind the desk, Rizhao also wanted to stand, Zhao Zejun waved his hand to signal him to sit down, and then walked out and sat side by side on the sofa with Rizhao.
"I know you're unhappy in your heart, and you've cheapened Baidu for nothing. Baidu is a free search engine and has occupied the market, and people eat this bowl of rice, and it is impossible not to supply him if they want to guide traffic. If you think about it differently, let's just drive on the highway and pay the road and bridge tolls, the state has spent a lot of money to build roads, and we should use its roads to do things, and we should pay some money. Just like our novels, they are all written by the writer word by word, why do you have to give half of the money to Zeyue after selling it? It's not because the writer uses Zeyue's platform and resources. It's the same thing, there's nothing to be angry about. ”
After a pause, he patted Rizhao's shoulder: "Our current enemy is not Baidu, there is no need to spend energy on Baidu, and there is no need to make a dispute of will." ”
"I understand. Rizhao smiled, "But, according to what you said, it's a big expense to directly use money to make the starting point untempered." ”