Liu Wei continued: "You may all know that our ID number can show age, and we ask for an ID number when registering. 56 Library's new website:

If they are adults, set 12 hours of full experience play time a day, and if they are minors, set 4 hours of full experience play time, 6 hours of experience decay time, and 12 hours of non-profit time.

In this way, it is better for the children to play within four hours, otherwise it is really not worth it. ”

As soon as everyone listened, everyone began to discuss.

I've heard before that it's best to keep players as much time as possible when playing games, but I haven't heard of a game like this that sets up anti-addiction and allows players to have moderation, so can it work?

Liu Wei continued: "In this way, anti-addiction is a publicity gimmick for us, so that the parents of the children can see that the games we make limit the children's play time, and also give the parents a good impression." ”

"Is this useful?" Zhang Guoqing next to him questioned, "If the children use the adult's ID card to register a game account, it still can't prevent the children from playing." ”

Liu Wei said with a smile: "I said bumblebee, do you really think our company is omnipotent? On the one hand, this anti-addiction is our propaganda strategy, which must be done; on the other hand, after all, the game we make is to make money, and the future strategy is to charge cards, and I definitely hope that someone will spend heavy time on the game to play."

There is a natural contradiction between these two and anti-addiction.

Our company's production of anti-addiction is our social responsibility, and children fraudulently use adults' ID numbers to register game accounts, which already belongs to the category of family management education, and we have limited what we do.

Nevertheless, there are still things we can do to prevent this situation in advance, such as publicizing it in advance, or we can cooperate with the public security organs to welcome the report and confirm it.

In short, as a cultural communication group with social influence, we should not only make money, but also fulfill our social responsibilities.

Or the bottom line is at least not to do evil, whether active or passive. ”

Everyone nodded their heads in understanding.

Liu Wei continued: "In this way, let's talk about the specific publicity strategy.

Regarding multi-channel publicity, we have had a lot of experience before, after all, many of our animations are promoted in this way.

This time is no exception, we still have to carry out multi-channel publicity.

However, this time it is different from the previous ones, and the focus of each channel is not the same.

First of all, the magazine of "Anime World", this one has to be on color pages, and the focus of publicity is on exquisite character images and gorgeous battle pictures.

The second is the video website advertisement, like the magazine, the focus of the publicity is also gorgeous battles, but the difference is that it is displayed in the form of video, and the other point is accompanied by passionate music.

It's a TV commercial again, but the TV ad doesn't appear in our game "Fantasy Journey to the West", but directly comes to an anti-addiction public service advertisement. ”

"Don't promote the game, do we still need to buy layout?" Lu Dahu asked.

At present, he is responsible for communicating with TV stations and major cinema chains.

Liu Wei nodded: "Well, if you don't buy the layout, people won't let you put it?"

"Then, if you don't promote the game, isn't this money spent in vain?" Zhang Peng asked puzzled.

Liu Wei explained: "How could it be? Now that the Internet has become popular, the emphasis is on social marketing.

Our "Fantasy Journey to the West" played the first anti-addiction game slogan, even if the three words "anti-addiction" are bound to the four words "Fantasy Journey to the West", when people discuss anti-addiction, they must use "Fantasy Journey to the West" as an example.

Not only have we earned word of mouth, but we have also received no less attention.

While erecting a good image of our group, why not delay publicity?"

When everyone heard this, they all nodded.

Liu Wei continued: "In addition, there is another important position, that is, the Internet café channel.

The focus of this channel is to have fun and reward temptation.

The advertising slogan can be used as 'everyone plays, it's strange if you don't play.' 'Events can make playing games online for free, or level competitions, where whoever rises first and what rewards they get.

Of course, marketing is and is only marketing after all, and in the end, if it depends on the quality of the game, the quality of the game is good, and the most important thing is to be able to retain players. ”

When everyone heard this, they nodded again, and everyone was a little immune to Qin Chuan's imaginative genius marketing ideas, and every one of his promotions was extremely successful.

In other words, everyone's marketing ideas for Liu Wei have reached the point where they can't believe it.

Of course, sometimes there are doubts, but Liu Wei is always able to explain the doubts to everyone.

Qin Chuan continued: "Of course, the marketing of Internet cafes needs to be carried out after the official public beta, but TV commercials and advertisements on the Internet and print media channels can start to roll out.

In this way, all departments mobilize resources and take out some resources to promote "Fantasy Journey to the West", everyone, if this game is done well, I dare to guarantee that our cash flow will not be lacking for more than ten years in the future! ”

"Mobile Internet?" everyone was suspicious, not quite understanding what Liu Wei was talking about.

Liu Wei didn't explain, and then said: "Okay, that's all for today's meeting, everyone go back and prepare, I have already told you the ideas, you can come up with some plans according to what I said."

Adjourned!"

When everyone heard this, they discussed what Liu Wei said, and each got up and left.

Liu Wei also got up and left, went to the game production department, and continued to improve the game that had taken shape.

Finally, after the beta version of "Fantasy Journey to the West" has been polished, it is released.

All kinds of propaganda have also begun to exert force.

The title page of "Anime World" uses delicate copperplated paper to make a poster for "Fantasy Journey to the West".

A promotional video for "Fantasy Journey to the West" appeared on the video website.

And anti-addiction public service announcements have also appeared on TV.

Of course, whether it is print media or video websites, when anti-addiction advertisements appear on TV, the promotional slogan "The first anti-addiction system game" appears on every promotional channel of "Fantasy Journey to the West".

And the invitation code on the inside has also begun to be issued, ready to invite the corresponding personnel to the inside.