Yes?

Start?

1。 6% ratings are just the beginning!?

Wu Mo was stunned and said: "How can a singing talent show have such high ratings? In the past two years, there has not been a single one who has passed 1%, right?"

Zhang Ye shrugged his shoulders and said, "The point is, it may be so high, and you should know that one is 1." Programs with more than 6% ratings produce advertising effects and discussion effects, which are obviously not a few zeros. Variety shows with ratings of about 5% can be superimposed and calculated, but they will be far higher, so if you calculate an account like this, it will be calculated by three 0s. For a singing talent show with 5% ratings, the naming fee of the three programs adds up to 50 million, so doubling the naming fee on top of this is not much at all, right?"

Wu Mo nodded, "That's it, it's not much, but it's ......"

Zhang Ye didn't wait for him to say it, he added: "The problem now is that after all, the show has not started, and the ratings and market response are inconclusive, even if I say it, it is just my family's words, and others think that I am bragging-bullish, thinking that I am touting my own program, they don't believe it, so no matter how much I talk to them, it's useless, they are not optimistic or not optimistic." ”

This is also the embarrassing situation of Zhang Ye and "The Voice" now, others don't believe it, others don't buy it, what can he do? He can't help but sell the naming rights, and wait until the broadcast is broadcast, right? But without the money for the naming fee, how can he do the show?

Wu Mo was silent.

Zhang Ye smiled: "But Mr. Wu, you should know what kind of person I am, at work, I never say big things, I say that it can reach this rating, it will definitely arrive, and it will only be high and not low, we haven't known each other for a day or two, nor have we cooperated for a day or two, whether I speak or not, you must know better than anyone else." ”

Wu Mo said: " It's not just that simple cooperation, everyone in the outside world says that I have vision and luck, I met Zhang Ye, and I have so much courage to dare to use such a brainwashing advertisement, but I and some people within the company know that I really don't have the courage, and I don't have this vision, if it weren't for you patting your chest to ensure that this advertisement can bring my business back to life, if you hadn't repeatedly persuaded me, forced me, and even took out the endorsement fee if you failed to make me trust you, this is what I am now, and this is the glory of brain gold, so the last time the company held a meeting, several people proposed to replace the brain gold advertisement, because they feel that this advertisement has been used for too long, everyone is tired of it, and they want to use new advertisements to increase sales, and then I directly replied to them: 'Zhang Ye said that the advertisement of brain gold can not be changed for ten years, in the advertising part, I believe Zhang Ye, and I don't believe anyone else'!"

Zhang Ye smiled, "Thank you." ”

Wu Mo looked at him, "I can believe you this time, right?"

Zhang Ye explained: "You can rest assured that the core of this show is the sound, allowing the singer to return to the purest music ......"

Wu Mo said: "You don't have to say anything about technology, you can give me a word." ”

Zhang Ye pondered for a moment and said firmly: "You can completely trust me, in this matter, I will not pit you, and I can't pit you." "That is, if Wu Zeqing's nephew is trapped, his girlfriend will have to come to settle accounts with him first," By the way, I also have a bottom with you, we are friends, there is something to say on the bright side, the reason why I said that the naming fee is 100 million, is also that our column group urgently needs this money to make the program, CCTV is very strict, and it is also very conservative and cautious, and does not approve money, so I can only find a way by myself, in fact, if there is no shortage of money, I have no opinion on the naming fee you give 50 million, of course, I have to say, if you buy it, you will definitely not spend this 100 million in vain, there is more money, the program system will be more sophisticated, the ratings will be higher, and the advertising effect on you will naturally be better, and the identity of the title fee standard king this year will definitely fall to your familyIt will also bring advertising benefits to your group of enterprises. ”

After listening to this, Wu Mo smiled and said: "Okay, I will listen to you about advertising, you are not only the spokesperson of our brain gold advertisement, but also the advertising planning and consultant of our company, 100 million is 100 million! When will the contract be signed? You are ready, I can do it at any time!"

Zhang Ye was not too embarrassed to see him so happy, "Why don't you think about it again?"

Wu Mo shook his hand and said: "Don't think about it, in fact, the company's money is earned by your advertising, if you think about it this way, I don't feel distressed about how much I invest." ”

Zhang Ye smiled and said, "After a month, not only will you not feel distressed, but your mouth will hurt." ”

Wu Mo was stunned and said, "What does your mouth hurt?"

Zhang Ye replied, "...... Happy. ”

"Haha!" Wu Mo laughed, Let you say that I am looking forward to it now, to be honest, the brain gold sales have skyrocketed in the past few months, you can really make money with your eyes closed, you don't have to worry about it at all, but now it is half a year later, the statistics on the market side, although the sales are good, but it is gradually weakening, there is no previous growth rate, and it can still support it during the New Year's holidays, so the company has been looking for a new opportunity, thinking about whether to increase advertising efforts, which is why the last meeting discussed the change of brain gold advertising, and then I vetoed it, and now, ah, I bought the naming rights of your show, although the price makes my heart beat, but I don't know why, I was startled, I think it's quite down-to-earth, your Brother Zhang's program must not be wrong, and after the show is broadcast, with the enthusiasm of "The Voice", our brain gold can also be popular again, I also have this confidence!"

Zhang Ye stretched out his hand, "Then thank you for your trust, happy cooperation?"

"Happy cooperation!" Wu Mo also shook hands with him in a fake way.

As Zhang Ye's fame continues to increase, the people who question him are rising, because there are more and more people who know him, which is an increase in the base, but in the same way, the number of people who recognize him is also rising, and the rate and speed of the rise are much more than those of the doubters!

For example, in this scene now, Wu Mo only heard the name of "The Voice of the Republic" today, and he didn't even know how the show was played, and even at what stage the program system had reached Wu Mo didn't ask, just with Zhang Ye's name and Zhang Ye's golden signboard, Wu Mo dared to wave his hand and set the sky-high naming fee of 100 million!