Chapter 171: The King of Hype

It seems that the idol plan is a bit inexplicable, but in fact, the popularity of the idol plan is not surprising at all.

In this era when he doesn't know how to hype, it can be said that the rich Cheng Xiaoyu is a god-like save, especially when he still has a cheating device like drizzle in his hands. Of course, the excellent conditions of the idol plan itself are also fundamental, and Cheng Xiaoyu did not hesitate to open plug-ins such as viral marketing and reality shows, so it is really unreasonable for the idol plan to not be popular, but this kind of popularity relying on hype is only temporary, and an idol group still needs to take a shot if it wants to maintain its popularity for a long time.

Cao Danian is now sitting on pins and needles in the conference room to accept a group of questions, at this moment he has been forced by Cheng Xiaoyu to get on the same boat, Cheng Xiaoyu talked to him, the day Xi Yu company sent a fax, out of 100,000 yuan, ask the idol plan to cooperate with the shooting of promotional and advertising videos, including two MVs.

Cao Danian only thought it was a farce at the time, inviting an idol group that was not famous at all to shoot an advertisement, although 100,000 yuan is not much, but it is not a blank paper, isn't it? Especially how the cost of two MVs with slightly better quality is 50 to 1 million, if you want to shoot abroad, it will soar to more than 1.5 million. And Xi Yu also promised to share the copyright of the two MVs filmed with Shanghe. It's normal to ask an A-list star to spend two or three million on a MV, but it's a bit unscientific for you to spend millions of dollars on an idol group that hasn't debuted yet.

Therefore, Cao Danian signed at that time, and the signature was very happy, and it was stamped with the seal of the Shanghe Planning Department, and the artists who did not debut themselves were managed by them, although the commercial performances were under the management of the Ministry of Economy, but the artists who did not debut did not even have agents, so they naturally attended some roadshows and helped some big-name dancers These activities are all under the responsibility of the Planning Department. Besides, the prince has spoken, can you stop it?

It's just that Cao Danian didn't expect that Cheng Xiaoyu did an unbelievably good job, so good that it alarmed all the senior executives of the company. He found the right entry point and heartily stirred the nerves of young people in China, although this qiē has not yet been transformed into profitability at the moment, but everyone knows that as long as Cheng Xiaoyu's MV is not smashed, the idol plan will be decided.

The purpose of today's meeting is that the production department wants to take over the shooting rights of the MV, Xiang Fengxing patted the table and said to Cao Danian, "We will not pursue your planning department for sending artists to participate in commercial activities without authorization, in any case, this MV must be filmed by our production department, I admit that we underestimated Cheng Xiaoyu's ability, but he is not an all-rounder, if this MV is not filmed well, then the idol plan will be ruined by him, this matter must be cautious." ”

Cao Danian was not frightened and stood up and said loudly, "Artists? They haven't debuted yet, they are not artists, I just let them feel the atmosphere of commercial activities in advance, and there are companies that spend a lot of money to shoot MVs for them, why don't I agree?

Xiang Fengxing's eyes were very round, and he said with a stiff neck, "I apologized to him Cheng Xiaoyu for the previous things, you call him now and ask him to come back and the company will lead the MV, or we can send someone to the capital now, and I will personally lead the team." ”

Su Changhe, who was sitting in the middle, looked up at Xiang Fengxing, who was wide-eyed, lifted his glasses, and said slowly, "Minister Xiang, don't be impatient, it's too late for you to say anything now." The contract signed by Minister Cao clearly states that Party A will complete the shooting of two MVs and promotional videos within one month, and Party B must fully cooperate during the contract period and shall not terminate the contract for any reason. If the agreement is violated, the estimated cost of MV shooting is 1.5 million plus the estimated cost of the promotional video is 1 million and 10 times the amount of all expenses incurred by the company. ”

Xiang Fengxing sat down a little weakly when he heard this, and said, "Then please ask someone from the company's legal department to see if the contract is valid?"

Cao Danian couldn't help but slapped the table and said, "Are you crazy? A lawsuit is not good for anyone!"

At this moment, Xiang Fengxing could only bow his head speechlessly, and the other senior executives of the company watched the noise of the two largest departments rising, and they did not make a sound.

Peng Zhi, the head of the performance department, picked up the pen and knocked on the table, and said, "Then we can only watch now?"

Cao Danian turned his head to look at this friend who was trending towards the wind, and nodded silently.

Su Changhe closed the notebook in front of him and said, "This matter, no matter how you look at it, it's a good thing, so let's go to Beijing tomorrow, and first see how the MV of Xiyu Company is filmed! If the shooting is good, we don't have to say anything, if it really doesn't work, we are sending a team to coordinate with them." ”

Everyone felt that Su Changhe's statement was indeed reasonable, and they all raised their hands to agree with this opinion, since they couldn't stop it, they just found a way to get involved.

Su Changhe announced the adjournment of the meeting and asked Cao Danian to go to his office.

Xinsuo's senior management is also in a meeting, originally their Oriental Kagura debut was very smooth, the single "Meet, Love" hit the charts and did well, rising to the top ten on the list of many websites, CD sales are also popular across the board, and the feedback from major video stores and bookstores is also very gratifying, although it can't catch up with the first-tier stars, but it stays firmly in the CD sales echelon of the second-tier stars.

CD sales are extremely important in this time and space, because Huaxia CCTV's weekly Huaxia music charts are ranked second by weekly record sales. This ranking is the most authoritative ranking in China.

Every year, the Huaxia Golden Melody Awards are hosted by Huaxia CCTV, which is the largest and most authoritative annual pop melody awards ceremony in China and even in the whole of Asia, and the only criterion for this award is record sales.

If it weren't for the idol plan that came out of nowhere, this year's best newcomer and the best MV Xinsuo were going to fight hard to win, but they didn't expect that Shanghe's idol plan, which didn't pay much attention to it, would burst out with such huge energy before it debuted, thinking that this was a debut warm-up arranged by Shanghe Records with a superhuman vision. They didn't know that Shanghe was also a little anxious at this time.

But at the moment, they don't have a suitable response plan, so they can only temporarily increase their efforts to arrange for Oriental Kagura to show its face on various TV stations and music radio stations. Zhang Wei, the president of Xinsuo, said to Zhu Hongtao, the director of the distribution department: "Why don't we also produce a program of this type "The Secret of the Idol Project"?"

Zhu Hongtao thought for a while and said, "This is also a solution, but we don't have a playback channel? If you find the three major music websites to cooperate, I don't know what conditions they will offer!"

Zhang Wei frowned and said, "No matter what, you have to find a music website to negotiate, this is a good thing for everyone, and also contact the TV station to see if there is any TV station interested in cooperating in filming, I see this kind of program is very novel, to be honest, I can't help but watch it every afternoon, not just because of work needs, but because it really attracts audiences." ”

Zhu Hongtao sighed and nodded, and said, "This wild road to the river is really beautiful, and it catches people off guard." ”

Although the major record companies have a headache, but for netizens it is a carnival, the summer vacation in China is very hot, and it is best to don't go out in the afternoon, now everyone stays at home in the afternoon and has something to do, you can watch a fun video like "The Secret of the Idol Project", on the third day, this show has been extended from the original 45 minutes to an hour and a half, Xi Yu also received the first advertisement, Yi Yunfei of Shenzhou personally talked to Cheng Xiaoyu, this time he was completely convinced of Cheng Xiaoyu.