It was Jiulu, the largest beverage company in China, who signed an advertising contract with Xi Yu, and originally wanted to sign an idol plan endorsement directly, but was rejected by Cheng Xiaoyu, of course Cheng Xiaoyu knew that when the MV of the idol plan came out, the value would soar to a sky-high price. Therefore, this is not negotiable, the other party can only retreat to the second, asking for advertisements in "The Secret of the Idol Project", and asking for sponsorship of all the drinks in the video, this kind of thing is of course a good thing for Xi Yu, Cheng Xiaoyu handed over the task of negotiating the price to Wang Dongliang, and asked him to open his mouth despite the lion.

So on the third day, there were advertisements for Jiulu's drinks every half hour, and all the drinks in the video were replaced by Jiulu.

This Xiyu's first business was opened at a sky-high price under Cheng Xiaoyu's instructions. Take the oil depot of the largest video website in China as an example, a fifteen-second advertisement is 600,000 a month. This is already the top advertised price for the site.

But the price offered by Xiyu Company has been on par with TV advertising, take Huaxia CCTV as an example, a five-second advertisement for morning news is 1.5 million advertising fees a month, of course, this does not belong to the prime time, how can the five-second advertisement in the prime time start at 5 million a month.

Xi Yu gave a complete promotion plan for a month at a price of 5 million, and Xi Yu not only let Jiulu be on "The Secret of the Idol Project" will also be responsible for making a complete promotion plan that lasts for a month, Jiulu feels that this price is a little not worth it, after all, Xiyu is not a well-known company, and he didn't plan to agree, but Yi Yunfei has a very good relationship with the boss of Jiulu, he talked with the boss of Jiulu for a long time, and finally the boss of Jiulu decided to give it a try, so the price is not less, only a little requirement was added, Cheng Xiaoyu must personally do the plan, and Jiulu signed this agreement.

Cheng Xiaoyu naturally agreed with a smile, and happily earned the five million.

Although the money is happy, Cheng Xiaoyu's life has not been easy these days, not to mention that the phone has been about to explode in the past few days, not only the phone calls of Wang Ou and some classmates, but also the phone calls of the company and Aunt Zhou, not to mention that Xi Yu's staff asked him to make a decision on how to promote, the people of Shenzhou asked him to come over and stare at the video clip, Cheng Xiaoyu had a dark circle under his eyes, and one person was forced to break into two people to use, fortunately, the girls of the idol plan felt sorry for him, and they would take the initiative to come over to help the devil coach pinch his shoulder and hammer his back whenever he was free, which made Cheng Xiaoyu suddenly feel that the hard work was still worth it。

When Shenzhou finished building the stage in the studio on the fourth day, Cheng Xiaoyu ignored it and devoted himself to the shooting of the MV.

Shooting MV is also the first time for Cheng Xiaoyu, but the reason why he dares to take on the task of directing is mainly because he is very interested in making movies, although he only knows some skins, but his biggest golden finger is that the picture of each MV is lifelike in his mind, and the first thing a director should do in a work is to draw a storyboard according to the script, so his task is to draw a good storyboard script, and then let the assistant director direct the shooting.

As for the normal definition of a storyboard script, I won't go into details, whether it is the blueprint of a building or a tool for various people to understand the director's intentions, in fact, it is essentially a kind of communication, because the transmission effect of imagery/visualization is far stronger than that of words. To put it to the extreme, it is for the control of costs.

When you have a storyboard script, it's clear at a glance, and in the chaos of the filming scene, everyone in the crew knows what they should do, not just imagine what they should do.

And all the actions, shots, and movements you can try on the spot, of course, you can try them out, but it takes a lot of time, and time is a million-dollar burning for the movie.

The significance of the storyboard script is to eliminate these instability to the greatest extent.

And the advertising industry attaches the most importance to storyboards, and the most demanding on storyboards. And this precisely reflects the above two points:

1. Advertisers are not professionals, they need to know at a glance what your film will look like in the end.

2. The contact with the actual production unit is often the digital department of the PR agency, the production company or the client, they need to know exactly the conversion rate of every penny, and do not allow the cost of time to be consumed.

Of course, the sub-shot script taken by the on-site assistant director at this moment is already a three-dimensional story version made by Shenzhou's professional staff on the computer, because Cheng Xiaoyu's painting is really bad, in order to be more intuitive and clear, so under the guidance of Cheng Xiaoyu, the storyboard script drawn by Cheng Xiaoyu was re-made into a three-dimensional story version.

But if it's a movie, it's not a huge investment, and it won't do it, because the film is too long and the workload is too large, and the investment will increase exponentially if you make a three-dimensional story version. Because this time it was only a MV shoot that lasted more than six minutes, and the director was still a newcomer, so he made a three-dimensional story version with great effort. Of course, the reason why no one in Shenzhou is the chief director is because they are also shooting the MV for the first time, and no one wants to take on this responsibility.

In fact, many big directors don't spend time painting their own shots, but have a special team to draw them for him, Cheng Xiaoyu enjoys the treatment of a famous director this time, although the unspoken rules are not female stars, but he is still very dignified on the set, but no one cares about him. (Because there are more plots for shooting MVs and filming movies later, so popularize science in advance, it's not the number of words!) I hope you can not only read the book, but also learn some knowledge that can be used in case of emergency.) ）

Casting is one of the director's very important tasks and rights, but Cheng Xiaoyu made a mistake on the first day of filming, he stood on the set and looked at some of the extras invited by Shenzhou with a sad face, looking at these handsome guys who were more than handsome and not happy enough, and couldn't decide who would play the male characters in the MV.

If this character is a handsome guy, it's okay to say, the key is that this character doesn't need to look good at all, and it must have a sense of humor and rhythm, but the actors brought by Shenzhou don't have either, which makes Cheng Xiaoyu sad.

Generally speaking, before the start of filming, in addition to auditions, rehearsals and other forms, there are many ways to determine the actors such as script roundtable auditions. And the person in charge of this qiē is the casting director.

Of course, this is the rule of Hollywood in the previous life, and specifically in the previous life of Huaxia, these rights belong to the director, and the casting director only assists from the side. And the Huaxia of this world also belongs to the era of director power, and it is not the investor or producer who has the greatest power, of course, it also depends on which director it is.

The reason why the actors are not satisfactory is because the time is really too short, and the task is very heavy to rush out a MV a week, although Shenzhou and Xiyu are working like clockwork, but there will definitely be omissions in their busy schedules.

Cheng Xiaoyu looked at the actors auditioning on stage and felt that none of them agreed, mainly because they didn't know how to dance. In the end, I thought about it, only I was a little more suitable, at least there was no problem with dancing, as for acting, it would be good to have some exaggerated expressions, but in the future, this image will be completely ruined.

Cheng Xiaoyu couldn't decide in every way, so he walked to the bathroom in annoyance and took off the glasses on the bridge of his nose, looking at himself in the mirror, just like Leonardo, whose face was swollen after his fortune, and his expression should be quite comic if he exaggerated it. And his biggest advantage is that he is also an Internet celebrity, and he is deeply stored in everyone's emojis, Cheng Xiaoyu silently thought that time would not allow him to continue to drag on, so he decided to give it a try by himself.

The main thing is that this character is the finishing touch, and the character of the whole MV takes on all the funny scenes, which can be said to be the soul and the most important thing of the entire MV. Cheng Xiaoyu thought that although he didn't know much about acting, he would still imitate him with simple expressions, and the actors of this original work were already very well performed, and he only needed to imitate his performance repeatedly.

Cheng Xiaoyu put on his glasses again and walked out of the bathroom to try it on stage himself.