However, this is just the beginning. Pen & Fun & Pavilion www.biquge.info

At present, the comprehensive sales of the product have reached 10 million, and the current drink is currently 5 cents a bottle, that is, the current sales have reached at least 5 million.

According to the agreement signed before, even if the products are unsalable in the future, Liu Wei can at least get nearly 750,000 cash income.

Of course, it is impossible to be unsalable, and the current product is only advertised on TV, and the market potential of the product has not exploded at all, and this is only the effect of advertising on local TV stations, Liu Wei fully believes that the product may be able to exceed 100 million in the future.

The current Zongji is in pain and happy.

The pain is because he has been busy lately, and he is responsible for the production of products, the negotiation of TV advertisements, and the development and maintenance of dealers.

Happiness is the strategy that he discussed with Liu Wei before, of course, Zong Jiqian was cheeky and said to discuss, in fact, the strategy is almost the direction where Liu Wei came, and Zong Jiqian just put forward some suggestions on the corners.

The product was a great success, and every day broke the previous record.

Zong Ji knew that he was right in his bet, and he has now jumped from the director of the previous popsicle factory on the verge of bankruptcy to the biggest dark horse in the domestic beverage market in China.

However, the momentum of the leap has naturally attracted the attention of many people, especially those who have been focusing on the beverage industry for many years.

After market research and analysis, many beverage manufacturers have obtained the reasons for the success of Zongjiqian.

There are two main reasons for this:

First, precise product positioning: children + drinks.

At present, the beverage market is still in a savage growth environment, and everyone advertises that it is delicious, thirst-quenching and other most basic attributes of drinks, such as "doll music", which is a special children's drink, can be said to be the first time!

Second, he borrowed the east wind of the hit of "Smart Rest". Since the broadcast of "Smart Yixiu" on CCTV Children's Channel, there have been almost more than 20 episodes per season, and the lowest ratings of each episode are more than 15%, and even when many TV stations broadcast it for the second time, the local ratings can reach this value, it can be said that the image of Yixiu has already been deeply rooted in the minds of children.

The product of "Doll Music", whether it is the outer packaging of the product or the advertisement of the publicity, is bound to the image of Yixiu, and naturally and easily opens up the potential market.

These beverage merchants didn't expect the business to be able to do this, which was really an eye-opener.

In the fiercely competitive FMCG industry, none of those bosses who were born in a hurry are mediocre, and the marketing case of "Doll Music" directly brought the thinking of FMCG, especially the beverage industry, and triggered a revolution.

Some consider market segmentation, and some consider timely marketing with the help of mass media hotspots.

This case directly sparked a marketing revolution in FMCG and even other industries.

However, Liu Wei didn't know that cooking oil with fire was currently a problem on Zong Ji's side.

And Zong Jiqian also wanted to solve it by himself, and didn't tell Liu Wei.

Liu Wei saw that the situation in front of Zongji had stabilized, so he didn't pay too much attention to Zongjiqian's side, he thought that as long as Zongjiqian followed the established strategy step by step, at least the top spot in the children's beverage industry would definitely belong to "Doll Music" There was no suspense.

Therefore, in the recent period, Liu Wei has not paid too much attention to the situation in front of Zong Ji.

In Liu Wei's view, Zong Jiqian is humble and studious, can listen to opinions, and has strong execution ability.

Led by Liu Wei's own opinions, Zong Jiqian added that if the product marketing strategy jointly formulated by the two did not have Zong Jiqian's strong execution ability, it could only be empty talk!

Seeing that the current product marketing of "Doll Le" rock candy Sydney water has gradually been on the right track, in Liu Wei's view, there is no suspense that the VAM agreement will definitely be overcompleted, and naturally Liu Wei began to shift the focus of his work to other things.

This is first of all the production of "Smart Rest", which has been resolved, and the more this time, the more strict it must be, this is his own living signboard, Liu Wei must not allow the slightest mistake.

The second is to enjoy a happy life after marriage with Duan Linlin. Xiao Liu Wei, who has been imprisoned for a long time, can be regarded as releasing the energy that he has been holding back for half his life, and when he has time, Liu Wei and Duan Linlin will do the things between husband and wife that are not allowed to be humane.

It was the first time for both of them in this life, however, Liu Wei was experienced in a hundred battles in the previous life.

Naturally, the joy of fish and water between the two reached the highest level of harmony under Liu Wei's introduction: Luanfeng and Ming!

Liu Wei and Duan Linlin both had ruddy faces and radiant faces.

The people in Liu Wei's crew also knew that Liu Wei had already received the certificate, but they were also ridiculed by the people in the crew sourly, and said to Liu Wei all day long, "Director Liu, you have to pay attention to your waist!" "I still have a bit of tiger whip wine, do I need to make up for it?" Something like that.

Liu Wei naturally laughed and said nothing, if he said more, his first group of people would be critically attacked.

The entire crew is very young, Liu Wei and Liu Zhijiang are out, and there are few who are married.

It's really embarrassing for a married person to argue with this group of single dogs.

Finally, there is Liu Wei's small copyright development company, in addition to "Smart Rest", other animations are also open!

Liu Wei didn't expect that the first person to find him was Wang Yuanjie, who had sponsored him before.

Speaking of which, Liu Wei felt a little guilty, since he went to Wang Yuanjie's father, Wang Yingzhi, the old principal, to visit Wang Yuanjie for a year and met Wang Yuanjie once, he hadn't contacted him for several months.

Of course, Liu Wei is also busy here, busy with animation production, busy with the marketing of "doll music", but he doesn't have much time.

Liu Wei is in his office reviewing the negatives that have just been produced for the latest season of "Smart Rest" with new editing, to see if there are any problems.

The phone rang at this time.

Liu Wei thought it was Zong Jiqian, because of this call, it can be said that in recent times, except for Zong Jiqian, few other people have contacted him, half of them are serious and directly find Deputy Director Zhang, and Liu Wei has already explained to Liu Zhijiang.

Liu Wei picked up the phone directly, and while continuing to review the animation negatives, he held the phone to his ear and said, "I'm Liu Wei, how is the product?" ”

"How's it going?" Wang Yuanjie over there was a little inexplicable.

At this time, Liu Wei realized that the phone was not in front of Zongji, Liu Wei hurriedly defended the animation negative in his hand, and said into the microphone: "I'm sorry, I'm sorry." I recognized the wrong person, it's Brother Wang, right? ”

Wang Yuanjie on the other end of the phone said with a smile in his tone: "Xiao Liu is okay, you can still hear my name!" Tell me, how long has it been since you contacted me? Did you live in a two-person world with your family Linlin all day long, and forgot about your brother Wang and your sister-in-law? People say that the daughter-in-law marries the door, and the matchmaker leaves the wall! I didn't know before, but now I know. ”

When Liu Wei heard this, his face turned red, saying that Liu Wei and Duan Linlin could know each other, and they were introduced by Wang Yuanjie's daughter-in-law Sun Yuling, who had been a little busy for a while recently, and they didn't have much contact with people.

Liu Wei hurriedly begged for mercy on the phone and said, "Brother Wang, I'm really sorry, I've been a little busy lately, and I haven't contacted you too much, my fault, I admit it!" ”

The other end of the phone laughed and said, "Okay, I'll just say it casually, you still take it seriously." By the way, you told me last time that you set up an animation rights development company? ”

That's right, Liu Wei did mention it to Wang Yuanjie when he went to Wang Yingzhi's old man to pay New Year's greetings before, but Wang Yuanjie did not have much to do with the art investment industry and Liu Wei's industry, so Wang Yuanjie didn't pay much attention to it, but just encouraged it.

Now Wang Yuanjie actually mentioned this, which made Liu Wei a little strange.

Liu Wei nodded on the phone and said, "That's right, it's the establishment of such a company, what's wrong, Brother Wang?" ”

Wang Yuanjie on the other end of the phone heard it, and then said: "The dark horse 'Doll Le' rock sugar Sydney water that came out of the beverage industry also has something to do with you, right?" ”

Liu Wei was a little surprised when he heard this, and quickly replied: "That's right, Brother Wang, how did you know?" ”

"Hehe, I have friends who also drink dry, and they have been nagging me about this at every party recently, so I naturally know. By the way, you see what kind of popular animation my art company can get close to, if you can, you can tell me, and I'll cooperate with you. Wang Yuanjie said eagerly to Liu Wei on the phone.

When Liu Wei heard this, he couldn't cry or laugh, changed the phone to the other side, and said to Wang Yuanjie: "Brother Wang, your products are all sold to adults, and most of the animation things are for children, and some of them don't match!" It's really unnecessary! ”

Wang Yuanjie on the other side of the phone was obviously disappointed, and said on the phone: "Oh, so that's the case, I still want to rub the east wind, you say this, it seems that there is no fun, hey, if I know, how good it would be to invest in a factory to make drinks." At present, the artwork is a little weak, and my company is not having a good time! It has opened a little market in Europa before, but the popularity is too low! ”

However, as soon as Wang Yuanjie said it, Liu Wei's heart moved, and he suddenly remembered that when he sorted out the copyright, there was an animation that impressed Liu Wei a little, called "Davy the Treasure Digger".

This animation tells the story of David, a treasure digger in the animal world, who travels to the Egyptian pharaoh's tomb on a thrilling treasure hunt.

This theme is quite in line with the image of Wang Yuanjie's antique art investment.

Liu Wei hurriedly said to Wang Yuanjie: "Brother Wang, I don't know if you have watched "Treasure Diggers" David? ”

When Wang Yuanjie heard that Liu Wei had a turnaround, he was quickly shocked, and said to Liu Wei: "I've seen it, I've seen it, I just had a TV at home at that time, and I was seventeen or eighteen years old when I watched it, and I was deeply impressed!" ”

Liu Wei smiled and said, "Brother Wang, look, does that chipmunk David match your antique artwork image?" ”

When Wang Yuanjie heard this, he nodded on the other end of the phone and said, "Yes, how can it not be, but didn't you say that animation and my product don't match?" ”

Liu Wei smiled and said: "Brother Wang, who said that you can't match, aren't you worried that you are not well-known enough in Europa, this is an opportunity!" ”