Speaking of 'live broadcast', in fact, as early as 08 years, an industry has been formed. Pen & Fun & Pavilion www.biquge.info

Of course, it is not an anchor in the future who conducts a live broadcast of talent in front of the camera, and it is not the same as the current Weibo directly on the spot, and the video and text information of the scene are posted to the network.

The current live broadcast basically refers to the broadcast of TV programs, events, and concerts through the Internet.

Among the many current live broadcast platforms, 'Sina TV' deserves to be the largest one, with 26 satellite TV and 35 local channels 24 hours a day real-time live broadcast permission, involving various sports events such as the Premier League and Serie A, news such as Obama and Shenzhou spacecraft launches, as well as many financial entertainment programs.

Similarly, before 08 years, many online video platforms have already emerged in China.

Interestingly, the largest and most mainstream one is also owned by Sina, Sina Podcast.

As the leader of the industry, Sina Podcast has the most dazzling entertainment star podcasts, boutique TV column podcasts, the most intellectual celebrity podcasts, and the most self-contained grassroots podcasts.

Sina Blog and Sina TV, these two modules, support the banner of Sina's video business. Since the two are leaders in small fields, Sina's video business is currently the strongest in China.

The three major portals have their own characteristics, and one of Sina's characteristics is video services. Therefore, after the interruption of Storm Video and Blog cooperation, Blog China did not spend too much effort and time to resume the video and audio business, because Sina was behind it.

This time, Weibo is a TV advertisement, and it is a live broadcast of various concerts, wave after wave of big moves, the gap that everyone originally thought was impossible to catch up with in a short period of time, suddenly infinitely closer, Weibo has directly posed a huge threat to the blog in terms of popularity and the number of registered users.

However, if you talk about the so-called video business, live broadcast business, and even advertising business, Sina is one of the originators of this industry, whether it is scale, experience, or industry status, it is much higher than Weibo, or even much higher than the entire Zelianke, but in its strongest point, it was hit head-on by Zelianke.

Fang Xing, who used to work in Sina, naturally felt very aggrieved.

"Mr. Bai, what does the Sina board of directors mean, and is it willing to intervene directly?"

Fang Xing frowned and said: "The current situation is already obvious, if Weibo continues to be like this, if Blog China continues to be indifferent, or develops unhurriedly according to the old rhythm, it will soon catch up." Actually, it doesn't take much longer. Sina has spent so much effort to push me to this position, and at the expense of a rift with Zhao Zejun of Zelianke, I also want to join the blog China, and I will not watch it be overtaken by Weibo, right?"

"Old Fang, don't get excited......

"How can I not be excited!" Fang Xing was a little annoyed.

At the beginning of taking over Blog China, Zhao Zejun was ousted from the position of CEO, and he was directly replaced as the chairman, and then drastically adjusted personnel, Fang Xing was ambitious at that time.

But it didn't take long to find that unexpected problems came one after another, Zhao Zejun played his cards completely out of common sense, and every action could cause huge damage to Blog China.

And the real behind-the-scenes boss, Sina, obviously has enough resources at hand to compete with or even surpass Zhao Zejun, but he has always refused to act openly and intervene directly.

For example, in the video business, Storm Video is a cow, but it is more in the video playback area, in the live broadcast and sharing area, and it is still a cut away from Sina.

The distance between Blog China and Weibo is getting smaller and smaller, and Fang Xing's anxiety is increasing day by day, and there is even a very magical feeling:

At first, I felt that it was a little white rabbit chasing after me, far away, and I could get rid of the other party with any effort, and even turn around and kick it away;

However, it was soon discovered that the little rabbit had become a big bad wolf, and he was chasing after him so fast that if he ran a little slower, he might be bitten off a large piece of meat;

It didn't take long for the big bad wolf to turn into a big tiger, and he had already opened his bloody mouth and ran behind his back, and he could bite himself to death at any time.

All this happened in the middle of half a year, leaving him not much time to react at all.

Fang Xing's anxiety was getting worse.

Just as Zhao Zejun commented on Fang Xing back then: he is a person who does technology and operation, but he is not a very good fighter, in peacetime, he can maintain the normal development of the company, and even create brilliance, but in the fierce struggle, Fang Xing is obviously a little powerless.

What's more, the environment in which Blog China is located at this time is too complicated, and the opponent is Zhao Zejun, who is familiar with Blog China to the bone and has a large amount of shares.

In contrast, he is more suited to be a VP in charge of content than to lead a blog in China.

"Lao Fang, it's not that Sina is unwilling to intervene, since it has come to this point, there is no question of offending Zhao Zejun, and the board of directors has not made a resolution for a long time, there are two considerations. Mr. Bai said.

"What?"

"First, although Sina is a shareholder of Blog China, it is two companies with Blog China, and they are not qualified and powerful to directly intervene in terms of organizational structure and various processes; ”

Mr. Bai said the second, aggravated the tone, it seems that the second point is still a very important point, said: "The more effective and gorgeous the series of actions on Weibo, the greater the cost of spending, hundreds of millions of dollars smashed into it." If you want to compete, you can only burn money and face it head-on. And what about Zelianke? At present, there is not enough money in the account, and it is impossible for Sina to lend money to Zelianke, right? Besides, hundreds of millions of dollars in cash are not a small amount of money for Sina. ”

"It's not impossible to borrow. Fang Xing was slightly stunned, and then said: "By the way, you don't need Sina to borrow, you can use Blog China as a mortgage to borrow from the bank." ”

"Large borrowing, subject to approval by the board of directors of Blogger China. Mr. Bai said: "Zhao Zejun still has a large amount of equity in hand, and if any shareholder votes against it, it will not be feasible......"

What else did Fang Xing want to say, but Mr. Bai interrupted him and said: "Old Fang, why don't you understand, Sina is not unwilling to intervene, but there must be a suitable entry point and a good reason to meet Sina's interest requirements." ”

He paused and said meaningfully: "Old Fang, think about it, what is the final appeal of Sina arranging for you to settle in Blog China?"

"It's about taking complete control of the blog China and turning it into a part of Sina. Fang Xing said.

"Yes, if you borrow money from the bank now, what benefit will Sina get? Don't say that the blog board may not agree to the bank to borrow, and even if it does, Sina doesn't want to see the blog borrow money from the bank. Mr. Bai asked lightly.

Speaking of which, Fang Xing suddenly understood.

"You are saying that Blog China carried out the second round of financing, and took this opportunity to invest Sina to become the majority shareholder of Blog China, at least not weaker than Zhao Zejun's shareholder. In this way, Sina's goal has been achieved, turning the blog into a Sina enterprise, and Blog China can justifiably get a sum of money to promote and compete with Weibo?"

"Lao Fang, you're right in this way. What is Sina's interest in lending money to Blog China? If you raise money, Sina can take the opportunity to expand its equity and add new directors to the board of directors, and Sina is willing to spend this money. Mr. Bai said.

"The question is, will Zhao Zejun agree to the second round of financing? Will the other shareholders agree or not? After all, Zhao Zejun is still the largest shareholder, and if he does not agree, if another major shareholder does not agree, the second round of financing will not be launched. Sina can't get in if he wants to. Fang Xing said.

"Other shareholders, don't worry too much. Mr. Bai smiled faintly, "What shareholders ask for is nothing more than seeking money and return, if Blog China is really suppressed by Weibo in the end, it will be a loss for all shareholders." Moreover, it is only the second round of financing, and as long as the valuation is right, shareholders will not have much opinion. ”

After a pause, he smiled a little mysteriously: "To tell you the truth, Sina has secretly contacted several shareholders privately, and the progress is not bad, and the shareholders also hope that Sina can use the advantages of video and live broadcast to combine with blogs." Once the strong and strong are combined, it will cancel out the advantages of Weibo, and when the time comes, Blog China will have a new capital injection, and it will be able to do a big job and defeat Weibo head-on. ”

Speaking of this, Mr. Bai looked solemn, accentuated his tone, and said: "Only by defeating Zhao Zejun, the founder of Blog China, can you sit firmly in the position of CEO, and Blog China can truly reflect its value." In the future, it is worth Sina to invest more and gain more!"

"What about Zhao Zejun?!" Fang Xing naturally understood what Mr. Bai meant, but he returned to the old topic.

If Zhao Zejun, the major shareholder, does not nod, unless all the remaining shareholders agree, it will still be difficult to carry out the second round of financing.

"Zhao Zejun, I'm afraid his attitude is very subtle. Mr. Bai's eyes narrowed slightly, and he said with a smile: "If you think about it carefully, he may not necessarily disagree." ”

Fang Xing was slightly stunned, and then somewhat understood.

"It's possible. Fang Xing pondered, out of some special considerations, Zhao Zejun might really agree.

In fact, Zhao Zejun's shares in hand are less than 45%, 45% is the total number of shares held by him and the original management employees, after the personnel change, the part of the management that left the employees, most of the equity was left in Blog China, only less than 4 points, because of the special agreement in the original share distribution and took away.

In other words, Zhao Zejun has his own hand, counting the four employee shares, and it is currently more than 35%.

Whether it is to come to the hard and collective 'anti-water' again, or to the soft, Zhao Zejun may not be able to stop Blog China from opening the second round of financing.