"Hello audience, welcome to the variety entertainment program exclusively sponsored by Teli Beverage, The Voice of China. Pen, fun, pavilion www. biquge。 infoListen to the voice, watch Weibo, this program will be broadcast on Weibo at the same time, watch the facts on Weibo, and support your favorite players......"

At the recording site of The Voice of China, the host spoke very quickly and said the opening remarks.

During the Olympic Games, the bombardment of advertisements for Teli drinks soon became well-known to people all over the country.

Especially the magic advertising slogan of 'drink special force, especially powerful', is familiar for a while.

Taking advantage of the momentum of the Olympic Games, Teli won the naming rights of The Voice of China for half a year. Half a year after the start of the broadcast, the ratings of The Voice of China broke 4.5 steadily, continued to rise, and was attacking 5, the original title sponsor stopped cooperating due to internal problems in the company, and was taken over by Teli according to the original price in the second half of the year, picking up a big and small cheap.

The exclusive Internet partner of The Voice of China was won by Zhao Zejun with a lot of money.

At present, on the whole network, only Weibo has the right to broadcast synchronously, and the broadcast is divided into two parts: text and live video.

Other online media, including blogs, can only be replayed in a delay, that is, a video is played.

The official of The Voice, the singer and the mentor's online positions are also on Weibo.

At the same time, in the opening remarks of Do Not Disturb, there are also subtle changes.

The previous 'follow your favorite guests on the blog' has become 'on Weibo', and the exclusive network partner of Feicheng Do Not Disturb has also changed from a blog to a Weibo.

At the same time, it is not a small amount of money to win the exclusive right to cooperate with the network of two golden programs, even for large listed network companies such as Baidu, Tencent, Sina, etc., it also needs to go through in-depth research and discussion, and it is not a matter of making decisions casually.

Weibo won the partner, of course, it also spent a lot of money, but compared with the normal way of bidding, the cost is greatly reduced.

This is one of the advantages of Zhao Zejun's network company, entertainment, real estate, and the Internet are deployed in many aspects and complement each other. Network companies can help Tianxin Media's programs to promote, once Tianxin's programs mature and obtain high ratings, in turn, they can also give great feedback to the network.

From a nationwide perspective, there may be viewers who have not watched the Voice of China, and there may be viewers who have not watched The Voice of China, but there are very few who have never watched these two programs.

In fact, according to the statistics of TV stations, more than 95% of the main people who watch TV have 'ever' watched one of these two programs, and more than 50% have 'often' watched one of the two programs, and about 18% of people pay attention to both programs.

With the current popularity of Do Not Disturb and The Voice of China, any of them can become popular with a brand in a short period of time and make it a well-known brand in the country. This has been verified by history, and the second Meiyi underwear has changed from a new product to a first-line brand in just half a year, 80% of which is due to the advertising bombardment of Feicheng Do Not Disturb every broadcast.

The two programs were launched at the same time and bombed at the same time, and the effect can be imagined.

When it comes to the prime time on weekends, the word Weibo is accompanied by these two programs, appearing at a high frequency in the houses upstairs and downstairs, in the streets and alleys.

Those who didn't know Weibo before, but now they know Weibo, and many of them will use it; even those elderly and children who have never been exposed to the Internet at all can't help but ask questions when they are always surrounded by the word Weibo.

What is Weibo that is said every day on TV?

The advertising campaign is just one part of Weibo's frontal battleground.

Capital, Liukesong Stadium.

As a basketball venue for the Chinese Olympic Games, Liukesong Gymnasium is the top in China in terms of venue area and equipment, and is one of the few professional basketball halls in China that can be comparable to NBA venues, with 18,000 seats all upholstered seats, advanced display systems, eight-sided screens that can rise to the roof without dead ends, one-stop loading and unloading areas, five-star standard backstage functional areas, as well as a sufficient number of dressing rooms, dressing rooms, lounges, workshops, etc.

After the Olympic Games, the Liukesong Stadium and Liukesong Baseball Stadium, as well as other nearby cultural and sports facilities, together form a cultural and sports center, which has become an important place to meet the commercial, cultural, sports and leisure needs of nearby residents.

Due to its superior geographical location in the capital, high-end and sophisticated video and lighting equipment, as well as a spacious and comfortable environment, and a glorious history of serving as an Olympic venue, it has become the preferred venue for many celebrity concerts.

Of course, it's not a cat or a dog, any star is embarrassed to come to Liukesong Stadium for a concert. Concerts in large-scale venues are the best touchstone for a singer's influence, 18,000 seats are 18,000 tickets, concerts of first-class singers are hard to find, third-rate singers are empty, and they can't even earn back the cost, which is embarrassing and losing money.

Jay Chou's world tour, capital field.

The 18,000-seat venue was packed, crowded, laser lights flashed through, fanatical fans held up signs and shouted the names of idols, and the voices of tens of thousands of people gathered together, almost lifting the roof.

Around the center stage, the conspicuous places in and out of the entrance and exit are all Weibo advertising columns.

'Watch the concert, go to Weibo'

'Exclusive cooperation network, Weibo'

After a chrysanthemum was left, among the golden props chrysanthemums all over the ground, Jay Chou said in signature language: "Oh, it's not bad, there are already hundreds of thousands of people watching the broadcast on Weibo, you can leave a message on the Internet, or shoot with your mobile phone, so that friends who don't have the opportunity to come can also see the scene and feel the atmosphere of the scene together......"

For this sentence, in addition to the sponsorship and cooperation costs, Zeye Cinema, which is operating and will be operating, will also give Jay Chou's new movie 'Thorn Tomb' in the future, and arrange five more points of film in the early stage.

Although 3G and smartphones are not yet widespread, it is not particularly difficult to use mobile phones to access the Internet, and there are many people who have good families and can afford the expensive first-generation smartphones.

In all directions of the concert, in the places where the positions are relatively high, there are so many people who enter the venue with laptops, and they are even equipped with very professional recording facilities.

The main job of these people is not to watch the concert, but to broadcast the concert live on Weibo.

A similar situation did not only happen at this Jay Chou concert.

Andy Lau Global Tour, Eason Chan Tour, Jacky Cheung Global Tour, The Voice of China Student Concert Special ......

After a period of time, large-scale concerts in many major cities across the country appeared on Weibo.

The golden scales are the things in the pool that turn into dragons when they encounter the wind and clouds.

Compared with the blogs that have become a bit outdated, the concise and fast Weibo is more in line with the faster and faster pace of life, and under the overwhelming propaganda offensive, the growth momentum is amazing, almost crazy, and it looks like it is about to catch up with the blog.