In 4A advertising agencies, AD is the account director, a bit like a project manager, who coordinates the entire project, while CD is the creative director, who is responsible for creative work such as promotional packaging, and is an important person in the design plan. Pen, fun, pavilion www. biquge。 info

Of course, Jason said that "everyone here is a director", which is actually a compliment, except for Lu Yingheng, who is the real director of strength communication, most of the people here are at the level of small managers.

However, Jason has violated the work process of various companies by doing this, you know, at first, they thought that today was a serious meeting, signing a contract alone, and Subitao put forward customer needs, and they took these companies quite seriously, so they sent high-level employees to the door.

Who knew it would be like this?

"This is a group of monkeys? These people from the 4A company are probably fooled!"

Yang Shilei squinted his eyes and pondered the taste.

He estimated that there would be a fierce battle today.

The aunt quietly leaned over and asked in a low voice, "What are AD and CD?"

She is in the beauty industry, and she doesn't mix with the advertising industry, I don't know it's normal, Yang Shilei is not good at talking, wrote a few words on a notepad, and quietly handed it to her: "Calcium milk, discs." ”

Throat!

My aunt almost couldn't hold back her laughter, she endured it with difficulty, and was annoyed in her heart, she had long known that this guy was unreliable, what to ask, I'm afraid this guy would also hear it in the clouds!

But my aunt was wrong, Jason's needs, Yang Shilei really understood.

Subitao has fallen into the mud in the Chinese market, in a dilemma, I don't know what to do next, they do stand on Mount Everest, holding the world's first iron rod, but what is the use? The general mass market below has been robbed by peers, Mount Everest has no foothold, but they can't do anything!

They have a very good set of R&D and production, but the marketing is sparse, and they don't even know what they want, so they can only let others ask, hoping that others will help them find faults, and the more loopholes they find, the more they will find their own shortcomings, and then find ways to make up for them.

"What a good calculation!"

"It's a bit shameless to treat us like a free consulting agency!"

"It's better to bid directly!"

"Isn't it okay to consult one by one? Do you have to talk to so many people together?"

"Speak your mind freely, ask casually, idiots will help you dig out your needs!"

Everyone scolded bitterly in their hearts, but Subitao is also the world's No. 1 swimsuit brand, and no one is willing to lift the table and leave, let alone give up this order.

Finally, someone spoke.

Lu Yingheng asked: "Can you briefly explain the business strategy of the current headquarters of Subitao?"

Jason's answer was very cheerful: "The headquarters said that Subtao didn't want to just sell more swimsuits during each Olympics or World Championships, they wanted to think about how they could sell more in the mass market on a regular basis." ”

A group of people almost fainted, this is too general, change "Super Bike Tao" to the name of any company, this request makes sense!

To put it bluntly, you just want to sell more goods and make more money?

Everyone come back to their senses, come on, hurt each other, see who is the best, start now, fight!

Everyone began to ask questions, and Jason answered all the questions, but when it comes to the core of the company's operation, he still hasn't revealed.

In the end, it's time for companies to flex their muscles, show their strength, and intimidate other competitors.

The people of Shanghai Novelty Advertising Company touched their chins, as if to warn their competitors: "Our company has just recruited a group of people, and they are very good at swimsuit-related publicity ......"

Sure enough, Jason was interested and asked, "How good are you?"

The man was a little smug and quietly approached Jason's ear: "There are three people who have just dug up, and they completed the overall promotion and packaging of ARENA Arena last year. ”

Jason's eyes lit up, Arena is a direct competitor of Subtao in the field of swimwear, although it can't catch up with Subtao professionally, but it is also a well-known international first-line swimwear brand!

If Subitao cooperates with them, maybe you can easily get Arena's entire plan, and even include all of Arena's sales channels in Chinese mainland, if you want to fight opponents, poach other dealers, etc., it's simply easy!

Jason nodded and laughed: "Yes, yes, it's really professional, we can talk about this privately!"

Lu Yingheng, who was spreading the strength of Shanghai, saw that something was wrong, and said lightly: "It's like a company that hasn't promoted swimsuits." The domestic brand of Sulang swimwear is planned and promoted throughout the process of our 'strength communication', which is a visible success story!"

Jason was happy and gave a thumbs up: "Sulang's offline physical store is doing very well, and the development momentum is very strong, very powerful!"

Seeing the looks of many competitors, Lu Yingheng was a little proud, Sulang, a domestic swimwear brand, started from scratch, and became the top five domestic ones in two years, and their marketing ability is really strong, they also have a Taobao flagship store, with very high sales, swimming goggles ranked second, and swimsuits ranked third.

Zhongjing Linghu Culture Media Company said: "We have the largest sales channels, the National Collegiate Sports League is our resources, sports schools all over the country have our sales network, sports schools next to the sports school, there are hundreds of business associations to join us. In addition, we can find a way to sign the advertising endorsement of young swimmers, and our boss still has some energy in the Zhongjing Sports General Administration. ”

Jason said happily: "Sure enough, Zhongjing's company network is huge!"

A person from Focus Media's Hongfeng branch said: "We have the largest and most powerful online and offline cooperative media units in the entertainment industry, and we have very rich experience in organizing and sponsoring swimsuit model competitions. ”

Jason's eyes lit up: "Yes, very good, this is also a channel to expand its influence." ”

There are other people, one company after another talking about their own advantages, in order to highlight themselves, each one takes the strongest part to say, eight advertising companies finished speaking, there is no repetition!

In the end, it was the turn of the aunt and Yang Shilei, everyone looked at the beautiful aunt, she was not in a hurry to express her position, she was calm, in fact, her heart was already blank and helpless, that is, Yang Shilei helped her strengthen her confidence.

Yang Shilei thought quickly, these competitors are either assisted by a professional team, or have different powerful channels, or strong connections, huge influence, etc., and these Yang Shilei has none of them, no matter which one he fights, he can't fight any 4A company.

This is the absolute gap in strength, Yang Shilei felt a little tired, the newcomer mixed agent industry, it is really difficult to produce results in a few years.

Although he doesn't have so many resources, he has a heart that supports him to come here and is willing to give 120% effort to it!

Yang Shilei said seriously: "Our advantage is that we have the ability to change the impression of the brand in the minds of ordinary people for a long time. ”