Jason was stunned, he didn't know what to say. Pen "Fun" Pavilion www.biquge.info

"Newborn calves are not afraid of tigers, they dare to say anything. ”

"Young people's ideas are still a little naïve. ”

Everyone around laughed, Jason put away his smile and asked seriously, "Can you tell me what is the impression of Subitao now? What impression do you want to change?"

Yang Shilei said: "After the Olympic Games Liu Zige and Phelps's news and publicity, the impression in the eyes of the people now is, 'Subitao is a professional swimsuit that is expensive and expensive, and you can only wear it 6 times for 600 US dollars'." I wanted to change it to 'Speedy represents an active and healthy lifestyle that can be worn by ordinary people,' just like Nike's business model, and that would be a success." ”

"Haha! The positioning of a brand, how can you change it if you say it? What about the high-end? Where did the tall and tall go?"

"This is a typical Chinese cabbage business, with the heart of selling Baifen, the heart is higher than the sky, and the life is thinner than paper. ”

"Young man, you have changed everyone's corporate culture, and changed Subitao from a professional to an amateur?

The people of these advertising companies seem to have heard the best jokes.

But Jason's expression became more and more solemn: "Can you tell me about your plan?" ”

Ga?

The laughter stopped instantly, and everyone couldn't believe it, what the hell was this?

"I hope to get the details out until the end. However, I would like to increase the promotion of casual swimwear between 199 and 499 yuan on the Internet and increase online sales. ”

Yang Shilei smiled: "To tell the truth, this is what I can do, and I am quite confident that there is no team in China that does better than me in online sales." As for others, such as contacting sports stars for advertising endorsements and building national sales channels, I don't have the strength to do it. ”

"And what is your proposal?"

"Split!"

Yang Shilei stood up, looked at the circle of people around him, and said confidently: "No matter who wins in the end, I hope to finally split the marketing of the low-end swimsuit on the Internet and leave it to me." The remaining 90% is still your own, I only eat a small piece of online sales, I don't touch physical stores, I don't touch offline, and I don't touch show activities. ”

"What a big breath!"

"Advertising planning is a whole, and the promotion effect will be good when it is fully linked, how can it be possible to separate the sales?"

"Young man, you think too much, it's impossible!"

"I won't say if the sales can be split, but let me ask you, have you ever sold swimsuits?"

"Yes, you have a modeling agency, have you ever sold swimsuits?"

In the face of everyone's doubts, Yang Shilei smiled lightly: "I have never sold swimsuits, but I still have some experience in selling Subitao's old business." ”

Ahem, ahem!

Jason almost choked up, coughed continuously, his face turned red, and raised his hand and said, "Leave me alone, ahem, you go on." ”

Subitao's old business is underwear, no wonder Jason almost choked with laughter, this young man actually has a little experience in underwear sales?

Lu Yingheng snorted lightly: "I have never sold swimsuits, so I dare to contract online sales?" We also have a Taobao flagship store in Sulang, which specializes in selling swimsuits, swim trunks, swimming goggles, and life-saving products, and our strength is among the top three in Taobao. Otherwise, everyone, no matter which company here wins, how about splitting up the online sales and handing it over to us for 'strength dissemination'? After all, we are 4A, and we are better than these two who come to learn from experience, right?"

Yang Shilei smiled and said: "Director Lu, dare to ask your online sales, what is the annual turnover?"

Lu Yingheng proudly raised a hand: "Fifty million!"

Now in this era of e-commerce, the online turnover of 50 million a year is already very good, and the swimsuit market of physical stores can basically be 2-10 times that of the Internet, which means that Lu Yingheng's fast wave sells at least 100 million a year, which is a very good result for a domestic swimsuit brand that has just been established for two years.

Other competitors have nothing to say, after all, no one in the 4A companies present can guarantee that they will be able to surpass Lu Yingheng.

But this is Yang Shilei's only advantage, now his strength is too weak and weak, and his means are too single, this is the only way he can fight in these 8 4A advertising companies!

Yang Shilei looked at Jason and asked, "If I can do more than Director Lu, can Mr. Zhang consider us?"

Jason has been thinking just now, should I try to split, divide the packaging and publicity of Subitao into different independent models, outsource them separately, and let professionals do professional things?

At this time, Yang Shilei asked, and he smiled: "I can think about it." ”

Yang Shilei said: "Okay, Director Lu, I can tell you now, although I have not sold swimwear, but I can achieve the level of 100 million online sales of underwear a year, if you don't believe it, you can go and see, the growth process of the underwear brand of Urban Yiren, it is not your 2-year-old fast wave, its birth is only 2 months!"

The audience was in an uproar!

The people of Zhongjing Linghu Culture exclaimed: "Oh~~~ You are Xiao Yang of the Four Stone Design?"

Yang Shilei smiled: "That's right!"

The man laughed: "It turns out that it's really you! I heard last week that the Taobao model platform on the National Day, you seem to be in the limelight, right? The entire Zhongjing model circle has been shocked by you, selling 10 million in one month! It seems that Taobao plans to cultivate you as a key customer, isn't it?"

Yang Shilei smiled and nodded, the news is not so closed, but Linghu Culture is an advertising company, and it is already very good to know that he is a small model agency.

Someone proved that he was slapped in the face, Lu Yingheng was red-faced, and he didn't know how to refute it, his 50 million was still falsely reported, but in fact, it was only 40 million at most, and the other party's 100 million a year was probably true!

It just so happened that everyone was very interested in this topic again, and the discussion became louder.

Jason took the opportunity to say goodbye and went out with his eyes, and motioned for Yang Shilei to follow out.

"Mr. Zhang, our company is small and can't afford to do the comprehensive promotion of Subitao, but I just want to implore you to split the network promotion to me, I dare to assure you that no one in China is stronger than me in this area, and I will be able to do the best of Subitao." ”

Yang Shilei said very sincerely, and Jason was satisfied: "I promised that I would seriously consider splitting up." But you also don't rush to leave, don't give up, it's good to stay and learn. ”

Yang Shilei suddenly saw a trace of cunning in the other party's eyes, he suddenly realized, patted his chest and said, "I am willing to be this catfish!"

The catfish that stirs up the situation is the most hated by everyone, Yang Shilei's strength is extremely weak, and he can't even break a hand of the 4A advertising company, so he can only use all his resources to curry favor with the top management of Subitao.

He is good at using strange tricks, the traditional 4A can't withstand the impact of his new concept, and the new 4A is not as experienced as him, and soon Jason was moved by him, and there was a vague number in his heart, and the big head was still handed over to a certain 4A to do integrated promotion, but the network marketing piece, it belongs to Yang Shilei's four stone design!

Today, I couldn't make a conclusion on the spot, Jason played all the advertising agencies, took full of demand information, urgently discussed with his team, and decided to decide on the cooperation list within three days.

There was no need for Yang Shilei and his aunt to stay in Shanghai, the two turned a corner and went directly to Suzhou and Hangzhou.