Liu Wei continued to speak: "Ladies and gentlemen, there are three main marketing directions for "Animation World" in the future, one is offline promotion, and the other is online promotion. The other one is www.biquge.info marketing promotion of mass media.

First of all, the animation publishing division should come up with its own sales data and analyze it well, mainly which are the main customer groups of our customers, which groups are growing the fastest, what are the main characteristics of these groups, and carry out targeted local pushing.

The second is online promotion,The online business department should actively cooperate,According to reasoning, the portrait of the purchase group of "Animation World" should overlap with the crowd of our website to a high degree,It is necessary to set aside an appropriate layout for advertising and marketing on the video website,In addition,QQ's pop-up windows should also be used,But this should not be too frequent,So as not to make the users of QQ users disgusted,Affect future promotion。

Finally, there are two main channels for the promotion of mass media.

One is to cooperate with the animation that is now being broadcast on CCTV, we can do some tricks at the beginning and end of the animation, such as "Cat and Mouse", after the broadcast, we can see the comic version of "Cat and Mouse" at the end of the credits, and you can buy "Animation World" magazine and the like. This part must be communicated with CCTV well, and with our friendship with CCTV, there should be no problem.

Another channel also depends on the research of the subscribers of "Animation World", not only the local push must be targeted, but the selection of mass media should also be targeted, so as to avoid deviations in the promotion of advertising. ”

Everyone listened and nodded, Liu Wei's strategy is very targeted, the method and path are clear, reasonable, if it is really implemented according to Liu Wei's idea, the subscription volume of "Animation World" will definitely have an unprecedented increase.

Liu Wei continued: "Of course, the existence of Frame Beauty as a linkage system is not just a single department of the Animation Publishing Division, but also an all-round linkage.

For example, the offline business department can engage in an activity of buying toys and sending them to "Animation World" magazine.

The online business department can also give away a copy of the current issue of "Animation World" magazine to members.

"Animation World" magazines can also be linked with each other,Through subscription,Some lucky draws,The products given by the activities can be members of the online business department frame beauty video website,QQ's red orange, yellow and green diamonds and members,It can even be a toy of the offline business department。

In addition, the Copyright Publishing Division can also contact relevant partners to subscribe to our partners as gifts and benefits.

Even the animation production department can work on the product placement of the opening and closing credits of the animation.

Of course, there is also the Overseas Development Division, can "Animation World" have a bilingual version, both of which are our Chinese

Is it possible that Xia can also be distributed abroad through the channels of the overseas development division?"

Listening to what Liu Wei said, everyone began to think about the feasibility of Liu Wei's linkage of various departments.

If this is the case, then all departments can really do a joint marketing to expand their influence and expand their popularity, so that not only will "Anime World" get a chance to show its face, but it will definitely be very beneficial to the exposure of other departments.

Liu Wei looked at everyone and continued: "Of course, the sales of "Animation World" have gone up, and his role should also be played in the future.

First of all, this part of investment,We currently hold the copyright of CCTV animation for so many years,Among them, there are also our own,There are also those introduced by CCTV or produced by themselves before,These are the majority,These copyrights are deposited in our hands,Although the online division and copyright development division of the previous life did a'nostalgic old animation' such an activity,Both departments have achieved great success。

However, there are still many copyright operations that are still in a difficult period of sales.

Is it possible to carry out the channel of "Animation World" in the future?

In addition, can the copyright management of the works of the cartoonists who contributed to me "Anime World" be put on the agenda? Will the adaptation, agency licensing, and even peripheral production be profitable in the future?"

When everyone heard this, they all talked excitedly, if this is really the case, the energy of this "Animation World" will be great.

Everyone looked at Liu Wei with admiration one by one, but they didn't expect that just when "Animation World" was not as popular as imagined, Liu Wei had already thought of such future development, and they couldn't help but admire.

At this point, Liu Wei also benefited from the enlightenment of the full copyright development of the previous life's online articles.

Often, a popular IP has been developed with full copyright, from the adaptation of games, film and television dramas, comics, and animations, through the linkage of all aspects, to create a pan-entertainment fan economy.

This concept of pan-entertainment was proposed by Cheng Wu, vice president of Tencent in the previous generation, and it didn't take long to put it forward.

Its purpose is to promote Tencent's entertainment ecosystem.

However, the core of the development of this series is the "star IP".

This IP can be a popular and popular entertainment product in various cultural and creative fields such as novels, animations, film and television dramas, etc.

Now the popular IPs on the side of Frame Beauty are not only their own production of "Transformers", "Cat and Mouse" but also the agent of CCTV, which is also directed by Liu Wei's "Smart Rest", in addition, Liu Wei's "Your Name" published on "Yanjing Pictorial" is still a little hot, and it can be said that the popular IP at hand is really not a few.

Of course, even if it is a popular IP, he has a normal life cycle, which requires that if Frame Beauty wants to continue to make profits through pan-entertainment, it needs to continue to tap new popular IPs and continue to be elites.

Of course, Liu Wei has so many popular animations about the previous life in his mind, but be prepared for danger in times of peace, what if suddenly one day, those animations in Liu Wei's mind are gone?

What if some anime is not popular with the people of this world, and it is difficult to unlock the next one?

Liu Wei has also taken these into consideration, so it is not only to be able to obtain the conditions for "Slam Dunk" to reach the next animation, but more importantly, to develop a new path for the sustainable development of Frame Beauty in the future.

After Liu Wei finished speaking, everyone discussed and kept nodding.

Indeed, as Liu Wei said, if Liu Wei's idea is really formed, this "Animation World" has really become the foundation for the development of frame beauty, and its importance is really incomparable, and it really has to be taken seriously.