Chapter 287: How to Make a Profit
After Liu Wei finished speaking, everyone finished discussing. Pen Fun Pavilion wWw. biquge。 info
Lei Kejun looked at everyone and said, "Well, our online business department is actively cooperating, this matter is indeed a big deal, and I will discuss with the master of the outside world about what you said." ”
Qiu Yongcheng, who has just established the overseas expansion business department not long ago, also said: "We also communicate with foreign distributors in this area, as soon as possible, as far as possible to publicize, as soon as possible, as soon as possible. ”
"Our offline business department will also come up with a plan as soon as possible. Zhang Guoqing said.
Lu Dahu also spoke: "Well, I will distribute it on the customer's side!"
When Liu Wei heard this, he nodded: "Well, this thing should be done as soon as possible, as soon as possible, and strive for each of our departments to actively cooperate, play a set of combination punches, and produce the greatest marketing effect in the shortest possible time." ”
Everyone nodded.
After this matter was completed, Liu Wei said: "The following are the problems of various departments, do you still have any situation in your respective business divisions, and the communication and coordination with other departments can be said now." ”
When everyone heard this, they looked at each other, and it was Lei Kejun who spoke first: "At present, our QQ users have exceeded 20 million, is commercial development to be put on the agenda, how to design the profit method, I don't know what Megatron and everyone think?"
Liu Wei groaned for a while, and began to sort out the history of Tencent in the previous life in his mind, he did not speak immediately, but looked at everyone: "What do you think?"
Everyone looked at each other, Zhang Guoqing pondered and said: "We have launched the VIP membership system before, will we load more additional charging functions on QQ in the future, such as charging to send files, paying to increase memory storage space, etc.?"
Liu Wei shook his head: "No, this can't work, I'm setting a standard now, about QQ, the first thing is to vigorously develop practical functions, whether it's remote control, video, voice, file transmission, or group space and the like, all of them must be developed."
We must ensure that our communication software is in the same industry, the best practicability, and the user is tied to this QQ whether it is a voice or a boring chat in his spare time.
Second, there is no charge for all practical things!"
When everyone heard this, they looked at each other, and the first point was still understandable, but the second point was completely incomprehensible.
Everyone looked at Liu Wei and hoped that Liu Wei could explain.
Liu Wei opened his mouth and said: "Ladies and gentlemen, as a communication software, the most important thing is that it is convenient, fast and practical.
When many businesses are developing similar products, the consequence of our faster practicability is that we have achieved the first place over time.
You feel that now is the time to reap the fruits of victory, to win.
But it seems to me that this is tantamount to digging a self-grave.
Think about it, if we charge a fee, when other software also develops corresponding practical software, and does not charge, will our users go to replace it?
These users who use substitutes are not pulling their acquaintances and friends to use alternative software, this is absolutely not okay!"
The crowd looked at each other and nodded at each other, and it was.
"Then, how should we be profitable?" Zhang Guoqing asked with a frown.
Lei Kejun also looked at Liu Wei, obviously hoping that Liu Wei could get a profitable answer.
So far, although the VIP system has been launched, the situation of burning money has not changed much.
Seeing that everyone was looking at him, Liu Wei got up and wrote two words on the blackboard behind him: "Vain!"
The crowd was puzzled.
Liu Wei opened his mouth and said: "Have you ever thought about the characteristics of our software VIP?
Liu Wei then asked and answered himself: "1. Display the member icon 2. You can set the member Xuanling 3. Accelerate the QQ upgrade 4. The QQ emoji can roam." There are other useful features as well.
Have you ever wondered what is the biggest feature of these VIPs?
That's right, it's to show off, to show off with your friends, and to be proud of yourself.
What do they get with their money?
That's right, vanity!"
Everyone nodded, obviously Liu Wei did get to the point.
Liu Wei continued: "Since people are vain in their demands, then we will make a fuss about this part.
First of all, the VIP system should continue to be improved, and different levels should provide different vanity levels to form a comparison.
In addition, it is not only the VIP system that provides vanity, we can also provide other virtual props, but unfortunately there is room for consumption for those who like to show off. ”
The crowd nodded.
Qin Chuan continued: "Since our company is an animation company, the style on QQ is designed in the animation style, but the design of dynamic animations and cartoon expressions is carried out. The current version of our expression is relatively simple. We can design paid emojis, design special theme QQ software skins, or even special avatars, or the practicality of VIPs can be improved, which can be used by members of video sites, and even provide reward mechanisms such as lotteries.
In short, it is necessary to hold on to the user's heart to show off.
Free, is to occupy the largest channel, our real profit is the products we develop to provide the envy of others, these products have little impact on practicality, for those who only need to socialize, it will not have an impact, because they only need practicality, and for those who like to show off, these products are a must.
In this way, free users will continue to stick to our software, and paid users will continue to recharge for their vanity.
Even if he doesn't recharge one day, he will still stick to our software.
In these years, getting customers, whether they are potential customers or real customers, is the most important thing.
Moreover, as long as we circle someone, even if he doesn't like vanity, who knows what kind of features we will develop in the future that will just hit their characteristics?"
Everyone listened to Liu Wei's words, and Liu Wei's thorough explanation, they really admired it, when they developed software, every update of the guidance, and now QQ users have begun to consider making a profit, Liu Wei can still point out a way, which really makes them have to convince them.
After saying this, Liu Wei said again: "By the way, we can also add one, the practicality of our QQ VIP members can also be added, is it our frame beauty product as an additional service to these VIP customers?
Well, in the end, Liu Wei turned to the promotion of the magazine.