Chapter 37: Zhong Hansheng's Worries
After dinner, the Grandmaster began to edit the footage shot for today in the simple editing room, and Zhong Qi's second uncle, Zhong Hansheng, also rushed over. Pen @ fun @ pavilion wWw. biqUgE。 infoHe received a call from Zhong Qi after dinner and learned that the advertisement for Fusheng Jewelry had been filmed, so he rushed over to take a look.
For these two advertisements, Zhong Hansheng still attaches more importance to them.
A good advertising company is easy to forget if it has not produced a few classic advertisements. This is the case with the more than 70-year-old Big Bell advertisement.
When Zhong Hansheng's grandfather, that is, Zhong Qi's grandfather, was alive, it coincided with World War II, and this old man was making movies back then, but the old man did not continue to make movies, but took the camera and directly shot three classic recruitment advertisements for the Dahua Empire.
After these three conscription advertisements were broadcast on the newly emerging TV, they immediately triggered a surging craze for soldiers in the Dahua Empire, and countless good men resolutely put down their work after seeing these three blood-boiling conscription advertisements and actively went to the recruitment points in major cities to enlist in the army.
At that time, these three conscription advertisements of Mr. Zhong also made the Minister of Culture and the Minister of Defense of the Dahua Empire particularly appreciated, so not long after its establishment, the Dazhong advertisement was specially approved by the Minister of Culture as a first-class qualification as a reward.
Later, Zhong Hansheng's father took over the big bell advertising in the hands of Mr. Zhong, and with the prestige established by the old man in the advertising industry, the big bell advertising was also regarded as the first-class advertising company in the entire Dahua Empire from the 60s to the 90s.
Later, when entering the 21st century, the bell advertisement was greatly affected by the palace coup 14 years ago, and the bell advertisement that was originally in full swing suddenly declined, and Zhong Qi's grandfather also became more and more in physical condition because of the palace coup that almost caused a sensation all over the world, so he had to hand over the bell advertisement to Zhong Qi's second uncle Zhong Hansheng.
Although the Dahua Empire's palace coup d'état that shocked China and the rest of the world 14 years ago was ultimately unsuccessful, Dongfang Zhengyi, who had just been canonized as the crown prince at that time, disappeared in that coup, which made the emperor of the Dahua Empire angry at that time, and carried out a purge afterwards. And when Zhongqi's grandfather had a good personal relationship with a prince who participated in the coup, he was affected by this.
If it weren't for the lack of definite evidence that Zhong Qi's grandfather was also involved in this coup, the Zhong family would have been finished long ago.
But even so, the Big Bell ad collapsed after that incident. Fortunately, he still holds a first-class qualification that is enough to make most advertising companies envious and jealous, and Dazhong Advertising, which has a history of more than 70 years, may disappear into the river of history.
At that time, because Zhong Qi's father and mother had been working in a military department in the field, the nature of the work determined that the couple could not easily return to Tiandu, so the big bell advertisement was handed over to Zhong Qi's second uncle.
When Zhong Qi was in the field with his parents, but after that serious blow, Zhong Qi's grandfather was disheartened, and his physical condition took a sharp turn for the worse, Zhong Qi's parents sent Zhong Qi from the field to accompany the old man, until the old man died, Zhong Qi completely stayed in Tiandu, followed his second uncle to live and go to school.
It can be said that Zhong Qi has lived so much, and his second uncle has taken the most meticulous care of him.
This time, after Zhong Hansheng saw the two advertising ideas that the grandmaster took out, he immediately realized that if these two advertisements can really shoot that kind of taste, then these two advertisements will become a turning point for the rise of Dazhong advertising again.
Dazhong Advertising has not produced enough classic advertisements for too long, and now it is barely relying on this first-class qualification to take some orders, which is really incompatible with the first-class qualification of Dazhong Advertising.
Moreover, almost the entire advertising industry knows about the situation of Dazhong Advertising, so once Dazhong Advertising participates in the bidding of a certain project, it will always be squeezed by some small advertising companies. Of course, Zhong Hansheng of these small advertising companies knows what is going on, and these troublemakers are those big advertising companies with first-class qualifications who are hired to bully people.
But what people do is not in violation of the relevant laws at all, even if they can't win a lawsuit, so even if Dazhong Advertising can receive orders, the price is often not very high, which also makes Dazhong Advertising more and more difficult. If it weren't for the fact that the foundation of the previous Dazhong advertisement was good enough, and he could still insist on it with his old bottom, Zhong Hansheng would have been unable to hold on to it.
This is also why the last time I went to Xidu to participate in the bidding, I got these two advertising orders back, and the price was so low.
If you want to advertise to an international company like Fusheng Jewelry or Durex, the winning bid price is at least more than 500,000 Chinese yuan, but this time, Dazhong Advertising won these two advertisements, and the total price added up to only 400,000 yuan.
In this regard, Zhong Hansheng has no choice. It's better to have an order than nothing, and you can't let a bunch of people in the company be idle.
Originally, Zhong Hansheng didn't pay much attention to these two advertisements, and over the years, Zhong Hansheng was already a little exhausted, if it weren't for Zhong Qi's lack of growth to the point where he could take over the big bell advertisement, Zhong Hansheng would have let it go.
As a result, this time he saw two eye-catching advertising ideas, with Zhong Hansheng's eyes that have been immersed in the advertising industry for so many years, he naturally saw the classics of these two advertising ideas at a glance, so he did not hesitate to agree to the requirements put forward by the grandmaster.
Although the big bell advertisement is very difficult now, it has not yet reached the point where it cannot be opened, and Zhong Hansheng can still get 200,000 Huayuan.
But Zhong Hansheng understands very well that if these two advertisements can really shoot that kind of taste, then the 200,000, no, it should be said that 250,000 Chinese yuan is worth it.
Such a classic advertisement, even giving seven figures is not an exaggeration!
This is the price that Zhong Hansheng put on these two ads.
It is precisely because of this that Zhong Hansheng hurriedly drove over when he heard that he was going to edit tonight. He was also afraid that his nephew's friend would be inexperienced and cut a good advertisement into a garbage ......