"Mr. Lei (Li), the price of Yu is too high, can it be lower?"

The director of Pengcheng Satellite TV's film purchase office was bargaining with Li Zhe in broken Mandarin.

To say that among the four TV stations he chose, the richest one is the Pengcheng Satellite TV in front of him, but Li Zhe is not very optimistic in his heart.

Because Pengcheng, where Pengcheng Satellite TV is located, is a Cantonese-speaking area, because the locals are Cantonese-speaking, basically the Cantonese films broadcast on local TV stations will account for the majority.

And the Mandarin version of the TV series, in the eyes of Pengcheng Satellite TV's film purchase office, is definitely not as good as the TVB TV series from Xiangjiang, and the price will be a lot worse.

However, even if the price is lower than that of TVB TV dramas, the price is still a little higher than that of the other three satellite TVs. The other party is willing to buy the first round of exclusive broadcast rights of "Step by Step" at a price of 200,000 per episode.

Pengcheng is worthy of being Pengcheng, and the TV station is really rich. It's like cutting their meat like other provincial TV stations coming up with such a price, but Pengcheng Satellite TV easily took it out, and it is not the highest price.

To be honest, Li Zhe even wanted to agree for a moment, but as soon as he thought of Zhao Yinger's proposal, he immediately extinguished this thought.

If the first round of exclusive broadcasting rights is only sold for 8 million, it is better to sell it to four TV stations! Although this can't build a deeper relationship with the TV station, at least it can make more money!

"Director Bai, this is really our lowest price. You must know that even if it is 300,000 per episode, our first round of broadcast rights can only be guaranteed! ”

When Li Zhe talked to all TV stations, he raised the cost by 2 million, of course, to strive for more benefits.

However, the other party obviously doesn't eat this set, Director Bai doesn't look like a person in the system, but like a shrewd businessman. It's always a kind look, so you can't make a mistake.

But the price just doesn't give you an increase, and then pesters you, trying to grind until you agree.

"Mr. Lei, let's think about it again!"

Li Zhe no longer knows how many times Director Bai has said this in his ear, anyway, he probably has been saying it all afternoon.

"Director Bai, to be honest, we can't accept such a price. However, since the exclusive broadcast rights can't be sold, you can only consider a drama with four stars, I don't know if Director Bai has any ideas? ”

As soon as he talked about the four stars of a drama, Director Bai's face changed, and he suddenly became less affectionate.

Li Zhe has some understanding of this, Pengcheng Satellite TV's financial resources are also among the best in the entire country, except for CCTV, they have not fooled anyone. Now it's going to be reduced to sharing a TV series with other satellite TVs, which doesn't sound good!

But if he is asked to increase the price again, it is even more impossible. In his opinion, for such a 40-level TV series, 8 million to buy the premiere rights is already very face-saving, and the price will exceed the price of TVB TV series.

Li Zhe knows the other party's thoughts, it seems that he can't think of four stars in this drama, and now it can only be three stars at most.

Just when Li Zhe was about to gather Jiangxi Province, Anhui Province and Lu San David TV to talk about a three-star drama, he received a call from Director Xu of the Jiangxi Provincial Satellite TV Film Purchasing Office.

Hearing that the other party was willing to improve the conditions, Li Zhe was pleasantly surprised, and returned to Gan Province the next day.

……

"Director Xu, I haven't seen you for a long time!"

When Li Zhe saw Director Xu, he greeted him warmly.

Director Xu was also full of smiles: "Mr. Li, the price this time will definitely satisfy you." ”

Li Zhe didn't reply, and after Director Xu sat down, he directly took out the information and handed it to Li Zhe.

"Take a look, this is our latest offer from Gan Provincial Satellite TV."

Li Zhe picked up the information and looked at it carefully.

He was startled at this sight, and looked at Xu Jianghua in disbelief.

It wasn't until the other party nodded that he believed that what was written on this information was true.

It's no wonder that Li Zhe has such a violent reaction, all because what is written on it is too terrifying.

First of all, the way to buy the film is to choose the gambling method, but the reserve price has been raised.

Regardless of the ratings, Gan Provincial Satellite TV is willing to buy it at a guaranteed price of 4 million yuan.

When the average rating reaches 5%, Gan Provincial Satellite TV will give an additional 6 million price compensation.

When the average rating reaches 8%, Gan Provincial Satellite TV will give an additional 15 million price compensation.

After that, an additional $4 million will be given every time the average rating increases by 1%.

Li Zhe was very shocked when he saw this agreement. Compared with the previous one, this agreement has a lot more price for ratings. It has almost doubled.

However, at the same time, the guaranteed price is also more strict, although the guaranteed price is also 4 million, and the average per episode is 100,000. But you have to know that if the average rating doesn't reach 5%, then you can only take or 4 million.

In this way, it is undoubtedly a big loss. Because the TV series with an audience rating of 4% can reach 4%, the price of each episode is about 150,000.

But at the same time, this agreement is also very mouth-watering, as long as the ratings reach 5%, you can get a total of 10 million funds, and directly return to the capital.

And the ratings reward after this is also very attractive, much higher than the previous agreement.

"What do you think of this condition?"

Xu Jianghua was very proud when he saw Li Zhe's shocked appearance, and he himself was taken aback by the agreement he came up with, not to mention Li Zhe.

As for the estimation of the ratings of this TV series, he believes that it is only about 5%, which is already the rating of a popular TV series. So he used this rating as the cut-off point, as for the next 8%, it was completely the cake he painted for Li Zhe, he thought that "Step by Step" would explode again, and it would break through 6% if it reached the top.

However, Li Zheke is different from him, in his heart, the ratings of 5% are absolutely stable, so if you calculate it, you will directly return to the cost. This has reached the bottom line of his exclusive broadcast agreement, and if it reaches 8% in the future, it will be pure profit.

So he agreed without hesitation and didn't bargain again.

Once an agreement was reached, the contract was signed quickly. Li Zhe is face is full of smiles, and so is Xu Jianghua.

Xu Jianghua is full of spirit at this time, a TV series that can reach 5% of the ratings can definitely bring huge benefits to the TV station, and he can't run away from this credit.

Even Li Zhe told him that he wanted to insert the trailer of "People in Embarrassment" at the beginning of "Step by Step", and he agreed.

At this point, the sales of TV dramas have finally come to an end. Next, you just need to wait for the Gan Provincial TV station to build momentum, and then broadcast it. As long as it causes a huge response after the broadcast, it will be able to ask for a sky-high price when the second round of broadcasts comes.