Just when the 3Q war was in full swing, WeChat 1.0 was officially released.

WeChat 1.0, divided into two types of computer version and mobile phone version, in addition to having normal social chat functions, including QQ text, pictures, video, voice, at the same time on the mobile phone, according to the characteristics of the mobile phone, with new functions such as taking pictures, small videos, shake, mobile phone contact import, etc.

In addition to promoting a series of online land acquisitions such as Weibo and Zelianke's official website, WeChat has also become a major option in the internal testing of Xiaomi's mobile phone official website.

During the MIUI system network test, the option of WeChat appeared, and users can simulate the use of it on the computer, and determine whether to install it directly.

Due to the incompatibility between Tencent and 360, there is an urgent need for an instant messaging product in the market, and WeChat itself is easy to use, convenient and interesting, etc., WeChat has been very popular since its launch.

It can be seen from the proportion of factory installation of Xiaomi mobile phones alone, that more than 80% of users chose to install WeChat.

The 360 and Tencent war is a once-in-a-lifetime opportunity for most companies in the entire Internet, but no one expected that Ze Lianke took the lead in staying out of the matter, and as soon as it struck, it achieved brilliant results.

The current smartphone client is still a relatively small number compared to the computer client, but the future prospects are great, WeChat has been one step ahead, taking advantage of this opportunity, to occupy the mobile phone instant messaging.

Beforehand, no one expected that the first one to make a move was Zelianke, because before, Zelianke had no business in the field of antivirus security, nor did it get involved in instant messaging, and it seemed that it had nothing to do with the 3Q dispute.

And the response of those antivirus software and instant messaging companies is not as good as Zelianke.

If there are conditions, you must go up, and if you don't have conditions, you must go even more!

When Zelianke first announced the establishment of the WeChat project team, it was very low-key, and the outside world always thought that it was something similar to an email address. It wasn't until this veil was really pulled down that I realized that Zelianke had actually started to lay out the mobile Internet era a long time ago, and its vision was ahead of the vast majority of people.

In addition to paying attention to the speed of WeChat's occupation of the market and the strength of Zelianke's efforts, Zhang Long, the specific person in charge of Zelianke's WeChat project team, has also entered people's careers, especially the vision of industry insiders.

In the first few years of the rise of the Internet wave in the mainland, young talents from all walks of life were like carp crossing the river, and too many new products and dazzling new stars of all sizes emerged, and talents exploded like a blowout. Zhang Long, who wrote the foxmail program and created the best email address in the mainland, is also one of them.

Later, the mailbox was acquired, and he himself joined Tencent, from an entrepreneur to a manager, a successful person in the eyes of most people, but in a fixed position, doing repetitive things, and gradually becoming obscure.

This WeChat release once again brought Zhang Long into the spotlight.

WeChat Business Department is in Zelianke's business incubator, and the business incubator is theoretically directly responsible for Zhao Zejun, in other words, Zhang Long's status in Zelianke, at present, is only under Zhao Zejun, directly responsible for Zhao Zejun.

Without contrast, there is no harm. In the past, when he was in Tencent, Zhang Long was just a middle and high-level cadre, managing the mailbox project day after day, and after being 'seconded' to Zelianke, he soon burst out with new vitality and ushered in the second spring of his career, not only becoming the senior management of Zelianke, but also leading the team to create a WeChat business.

Just from the dimension, it is also an instant messenger, WeChat and QQ are on the same level. Of course, at present, the former is far inferior in size and influence to the latter.

In any case, it turns out that it is not Zhang Longjianglang's talent, but when he was at Tencent, he was not put on the right occasion and there was no room for him to play.

The argument that 'Tencent is not creative' has been brought up again.

Within Tencent, the emergence of WeChat has made Tencent, which is already in trouble, even worse.

Although the volume of WeChat is still very small, this is an instant messaging tool with the same nature as QQ, and it is a direct competitor of QQ!

No matter how arrogant 360 is and how much pressure it is, it is nothing more than a blow to QQ's value-added business, but it can't hurt QQ itself. QQ is Tencent's core product, the foundation of Ansheng's life, and all businesses revolve around QQ.

WeChat, on the other hand, has the ability to directly threaten QQ.

Ma Huateng regretted a little, he agreed to seconding Zhang Long to Zelianke, and he didn't hesitate at all. At that time, the mentality, as some people on the Internet said, Zhang Long was indeed not very important in Tencent's structure. QQ mailbox is very mature, there is not much Zhang Long, there is no one, there is no less, it is completely when Shunshui favors are seconded to Zelianke.

As a result, Zhang Long's later anti-investment in Zelianke did not attract much attention from Tencent and Ma Huateng himself: the grassroots company that is rising rapidly, one lacks funds, the other lacks talents, Zelianke Internet real estate goes hand in hand, the money is enough, but the talent gap is very large. At that time, Zhang Long's 'upside' in Tencent, or simply 'utilization value', was not so big, and after enough liquidated damages, Tencent also released people without making it difficult.

If he had known that today, Ma Huateng would not have let Zhang Long go so easily.

"Mr. Ma, are you okay?" the secretary's voice came.

Ma Huateng realized that his face might be very ugly, he coughed, squeezed out a smile, nodded and said, "No, it's okay, you can get busy." ”

Unlike outsiders who regard Ma Huateng as the 'most shameless' plagiarist in the mainland, Tencent's internal employees, especially the old employees who have been with Tencent along the way, are full of confidence and admiration for this young boss.

This is also the characteristic of most entrepreneurial Internet companies, in the minds of employees, the boss is the spiritual leader, the god. Zelianko is no exception.

The secretary glanced at the young boss and firmly believed that under the leadership of Mr. Ma, Tencent would definitely be able to tide over this difficulty.

After the secretary left, Ma Huateng frowned again and showed a wry smile.

This difficulty may not be so easy, even if it passes, Tencent will have to take off a layer of skin.

It turns out that Zhao Zejun's so-called 'new product' is WeChat. Fortunately, he didn't promise him at that time to open the whole platform, otherwise, I'm afraid that if I don't wait for 360 to be consumed, QQ's market share will be robbed by WeChat!

It's ridiculous and terrible to use QQ to promote WeChat, as long as there is a smartphone, the users of the two are almost completely overlapped!

The market share that was snatched by 360 can be returned as long as the war is stopped, after all, 360 does not do instant messaging. But if it is snatched away by WeChat, it is really called meat buns beating dogs, and it will never return.

He calmed down for a moment, WeChat is a long-term problem, 360 is a short-term disease, and neither can be ignored. But now it is imperative to solve the problem of 360 as soon as possible.

At this moment, the inner line on the table suddenly sounded.

Hearing this, Ma Huateng's frowning brows finally stretched out slightly.

It's good news, the conflict between 360 and Tencent has intensified to this point, the entire market is not in peace, and the relevant departments are ready to intervene and mediate.

"......Huh" Ma Huateng sighed, Tencent dared to open the biggest hole card of this big battle, finally came. Since it is mediation, it is certain that both sides will take a step back, as long as 360 stops its 'slander' against Tencent and removes Tencent's products from 360's interception catalog, Tencent will be able to take advantage of the slope and end the incompatibility.

……

"It's impossible!"

At the 360 headquarters, Zhou Hongwei directly refuted the advice of an executive who had followed him for many years at an internal meeting, without showing any mercy.

Every entrepreneur has a lot of 'face', Zhou Hongwei's internal style is like this, rarely save face for anyone, once a big strategy is decided, the implementation of the attitude is very resolute and tough, quite a bit whether it is external or internal, God blocks and kills God and Buddha blocks and kills Buddha, and a bloody road rushes to the end.

The company's employees, including those who started the business together, can actually understand that if Zhou Hongwei did not have such a tough character, according to what Qihoo 360 has done over the years, he would have been drowned by public opinion and other Internet companies long ago, and there must be an extremely tough leader to ensure that Qihoo can still unswervingly implement the grand strategy in the face of criticism from all sides.

The executive just now suggested that the security bodyguards should stop targeting Tencent and take a step back. After all, there is already news that the relevant departments at the higher level are ready to enter mediation.

Zhou Hongwei glanced at the executive, his tone was slightly calmer, and explained: "What does it mean to back down now? It means that we were wrong before? It is equivalent to telling users that Tencent is fine, and it is 360 that has problems! Okay, then don't say that the users who don't support us in the first place, those users who support us will also be shaken!"

The other executives were too scared to speak, but some people muttered in their hearts, backtracking, first blacklist, then whitelist, 360 did not do less. Back then, Ali's real-name system and Baidu toolbar were not all like this, as long as the other party paid the 'protection fee', 360 immediately whitewashed, and what if you didn't see the user.

As long as there is a market, as long as it is free and easy to use, users will scold at most, and they will not really care whether it is a moral model or not.

"I know what you're thinking. Zhou Hongwei said: "This time the situation is different from before, the trouble is too big, we and Tencent can not give in first, otherwise the Internet industry will really stink." The only way is to finally make a 'last resort' retreat under the mediation of the higher authorities, and it seems that it has to retreat under high pressure, and it is to retreat after getting enough benefits. ”

He paused, and then said, "You don't need to be nervous, the current situation is very favorable to us. Don't look at Ruixing and Jinshan, they are shouting to recover the market, as if they have taken away some users. Don't worry, wait for the end, those users still have to return to 360, 360 is free, easy to use, not Kingsoft Rising they are comparable. ”

Mr. Qi, whose status of 360 is second only to Zhou Hongwei, said: "I agree with Mr. Zhou's words, in terms of the situation, 360 is actually very good. Zelianke launched WeChat, which objectively stood with 360. ”

After speaking, he looked at Zhou Hongwei and said: "I suggest that we might as well get in touch with Zelianke, and the two sides will join forces to form a counter-surpassing encirclement of Tencent." ”