Chapter 69 The Bubble Economy Era

The expression on Zhao Zejun's face suddenly became very strange, and he almost choked.

These two people, how to gasp when they talk. Oh, I've been analyzing how people are rubbish step by step for a long time, and it's both theory and reality, and I've said a lot of smeared stars, and you two are also listening to it with a look of worship on the side, and people are five and six nodding frequently......

Finally, let me have a sentence: people's grades are very good.

Isn't this a slap in the face and a pit to make me look foreign?

Why didn't you say it earlier? Why didn't you say it earlier?

glared at the two of them, Lao Zhao also knew that no matter how bad Zhu Xiangyang and Song Zhidong were, they would not deliberately make fun of themselves, since they said so, there must be a special reason.

"The reputation of Bubu Shenglian is indeed very bad, but in the first week of its launch, it has exceeded 10 million clicks. Zhu Xiangyang said: "And according to the comprehensive judgment of various data obtained from data analysis, the number of clicks has been rising, and the upward trend is showing an increase." The total number of clicks in the end of this drama is not a big problem to reach about 200 million. ”

His words illustrate several problems.

First, it has been online for more than a week and has 10 million views, which is an unprecedented result in the history of online video. Of course, it can't be compared with the NBA, La Liga and other leagues, but it is better than ordinary videos, dramas, and even popular TV series broadcasts.

In other words, it was a good start.

Second, this good start is undoubtedly influenced by the previous publicity, no matter whether it looks good or not, at least the early publicity has made a huge momentum, even if it is with a curious mentality, there will be a large number of people who click in to take a look.

However, 'the trend of the number of clicks is also on the rise', which is not normal. To put it bluntly, more and more people are chasing or becoming a new audience.

That's not right.

Since the reputation is so bad, how can so many people still watch it.

Could it be that these people are all faulty, like to be abused, or they all look at it with a 'critical attitude'?

This can't be said, how idle does it have to be?

With this kind of kung fu, wouldn't it be more enjoyable to criticize and criticize island country action movies?

Under normal circumstances, there may be a mismatch between the so-called 'word-of-mouth and popularity', or even the opposite. For example, Zeyue's popular Internet, breaking through the sky, became a mess, and was scolded in a mess, and even some experts believe that this book is completely unworthy of being called a 'literary work', but in the market, it swept all the lists.

Because there is a 'silent majority' on the Internet, most people will not take the initiative to jump out, so the so-called public opinion may not be able to represent the majority; furthermore, the evaluation of a certain field often comes from a number of different fields and positions, for example, among the people who break through the sky and scold, many of them are to urge changes, and some are so-called experts who do not understand the Internet at all, or traditional writers who have been robbed of the limelight by the Internet.

These people's positions and opinions are naturally problematic, and they have a crooked ass, can you expect him to have a good mouth?

However, for the word-of-mouth public opinion survey of Step by Step Shenglian, it is not exactly the same as the Internet. Zeshi's market research department has very professional research methods and detailed data, which can theoretically represent most audiences.

Therefore, Zhu Xiangyang and Song Zhidong were not only puzzled by this, but also had doubts.

Is there anything wrong with this click data?

Theoretically, of course, it is possible and necessary.

Youku's data is calculated by Youku's background,Through technical modification,It's too easy;And do high data,It doesn't seem to have any practical significance,But it's definitely not a false prosperity,The data is high,In the future, all kinds of copyrights can be sold at a high price,Shoot again in the future,It can attract big investment,Youku's reputation will also rise with the tide。

This is the same reason as the common domestic movies to buy box office.

The filming fools the audience, the producer fools the capital, and the capital then uses the influence at hand to guide the audience, and everyone flickers around, creating a false prosperity, and everyone seems to have benefits.

"You can't talk nonsense, is there any evidence?" Zhao Zejun asked.

Zhu Xiangyang and Song Zhidong glanced at each other, Zhu Xiangyang spoke, and said: "We have checked, it should not be Youku doing the data by itself, but some professional team studios behind the scenes, and they are swiping and clicking." Well, it's kind of like the meaning of a TV series buying ratings. ”

"Mr. Zhao, we are here this time to ask for follow-up work. Song Zhidong said very vaguely: "Peer competition, one eliminates the other, since Youku dares to do this, it is foreseeable that in the future, their data will be difficult to keep true, and the water is very large." In terms of Zeshi, under normal circumstances, it is difficult to compete with it, do we also need to do something to deal with it?"

No wonder the two of them came together, and the real topic today is to ask for instructions, whether to 'brush'. Now Zeshi is still in the business incubator, and such a big decision is indeed not something that the two of them can make decisions on their own.

Zhao Zejun pondered for a moment and did not answer immediately.

From the bottom of his heart, he doesn't like to cheat, but the market is like this, Youku has made a very bad start, this matter can only deceive the audience, and it can't be hidden from industry insiders for a long time. It is foreseeable that it will not be long before not only Youku, but all online video companies will probably have to embark on this road.

The same drama, obviously you shoot better, but people brush it, and the data in all aspects is ahead of you, and you earn several times more than you, how do you feel?

Especially in this situation, Zeshi is about to launch a dick silk men's online drama, if the data is too ugly, Youku can easily occupy the online drama market.

Swiping data and buying ratings is not the same as swiping tickets on the Internet, and it is possible to make it real.

Youku's swiping data this time gave Zhao Zejun a wake-up call.

He likes to talk about the future generations at every turn, and this time it has come to the fourth quarter of 2011, and many of the so-called 'future generations' are actually in front of him.

For example, in later generations, the false prosperity of the Internet and the era of data fraud seem to have begun.

This is a very alternative era, the false prosperity of data, including online video, has brought a false prosperity of the whole network project, before Baidu, Tencent and other companies after years of entrepreneurship, only to have a valuation of hundreds of millions, but in this big era, a project can be valued overnight, hundreds of millions, billions or even tens of billions of sky-high prices, money has become a bunch of numbers.

It became easy to make money, and of course, there were more and more wrongdoers, and the scammers and pick-ups began to play, and everyone thought that they were the final winners.

This is an era of making money by bragging, and getting money by running fast, and before the balloon is blown up, everyone seems to be a winner.

"Zeshi grass has been created for more than half a year, it is still immature, using such means to do the market, the effect is fast, the hidden danger is too big, not only will it bury the real good drama, but it is also easy to produce an unhealthy trend of only focusing on data and ignoring the content internally, and in the end, it is actually Zeshi itself that is damaged. ”

Zhao Zejun finally set a tone: "Zeshi's goal, or Zelianke's goal, is to be a century-old store, so we must have a long-term vision, do things in a down-to-earth manner, and don't learn from these unhealthy trends." ”

Of course, Zeshi can't brush it himself, and Zhao Zejun doesn't want Zeshi's top management to ignore the content from the beginning and lie to himself.

However, when it comes to the so-called network studio, the legion studio under Zhao Zejun is probably the oldest and most professional group of people in China.

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