Chapter 68: It's important to be faithful to the original
Chapter 68: It's important to be faithful to the original
Step by step, Zeshi's own online drama is in full swing at the same time, after Zhao Zejun arranged the follow-up work, he did not wait for the results like in the initial entrepreneurial period, but began to prepare the next step.
The plan is in the people, the success is in the sky, to this point, even if it is a phenomenal project like the Dick Silk Man that caused a huge shock in the original world, it will not have an essential impact on Zelianke, and Zhao Zejun does not have to worry too much about this.
I am going to take advantage of this time to go to Canada: Ding Lan is treating her illness there, and it is said that she has some eyebrows.
In fact, Zhao Zejun never had much hope for Ding Lan's problem. The human body is the most mysterious field, and although modern medicine and science are well developed, the research and cognition of the human body is actually only the tip of the iceberg.
There are too many incurable diseases like Ding Lan who can't find specific causes and treatments, even if foreign medicine is more developed than that in China, but in the final analysis, they are all at the same level in the same era.
Zhao Zejun and Ding Lan are not people who worry about money for a long time, and the medical units they are looking for in China are all top-level, can it be said that there is no way out at all in China, and they can be cured when they go abroad? There is no such possibility.
For the so-called 'eyebrows', Zhao Zejun also did not have much hope, his body is recovering, but to be cured, it may take a few years, maybe a lifetime of hopelessness.
In terms of knowledge and reason, Ding Lan is not much worse than Zhao Zejun, and he can also figure out this problem theoretically. However, after all, she is a woman, and she is involved in such a major life event as childbirth, so it is inevitable that she will have too high hopes, and even suffer from gains and losses.
There was no hope before, but there was a little hope, like a life-saving straw, how could Ding Lan not be tempted. Zhao Zejun is a seeding machine, this land does not grow grain, it is nothing more than going to another field to sow seeds, he can make a light and calm look and don't care, Ding Lan is different.
I went to Canada, firstly, to see what the situation was, whether it was really hopeful or something else, and secondly, to accompany Ding Lan to prevent her from falling too far in the future.
As a result, before leaving, Zhu Xiangyang and Song Zhidong jointly 'came to the door'.
Naturally, it is for Youku, or Zeshi's work.
Zeshi is already in the incubator, coupled with the combination of Song Zhidong and Zhu Xiangyang, as long as there is enough time, it is enough to create a first-class video website in China.
If it weren't for Zhao Zejun's desire to maximize his prophetic role, Zeshi wouldn't need him to worry about it at all, just grow naturally.
The two of them came this time, and they really encountered a very strange situation.
After six episodes were broadcast, the reputation on the Internet was not ideal.
Strictly speaking, it's not ideal!
Before it was launched, the step-by-step Shenglian, who was a historical drama, a big Internet IP, and the first large-scale online drama, was blown into the sky, judging from the released films, it is indeed called excellent, and it is a top director, and a first-line star......
However, history has proved more than once that a large investment and a strong lineup do not necessarily mean that you will be able to make a good film that the people like to see!
Two weeks after it was launched, after the six episodes were released, the response of Shenglian was mediocre, and there were few good words, on the contrary, the scolding was quite high.
For this, Zhao Zejun is not too surprised, historical experience tells him that online dramas with big IP changes are really not so easy to film, especially historical dramas with more tricky tastes of readers.
"This play, I said it a long time ago, don't touch it. Zhao Zejun smiled, "However, it can give latecomers a lot of lessons in filming online dramas and avoid detours." ”
Zhu Xiangyang and Song Zhidong came to Zhao Zejun to talk about another issue on the topic of the poor reputation of Shenglian step by step.
However, hearing Zhao Zejun say this, the two of them still kept their hearts, and Zhu Xiangyang asked: "Mr. Zhao, why did Step by Step become what it is today, many experts in the industry can't tell it now, what do you think?"
What Zhao Zejun said is good, he is also filming an online drama, if he can find the reason from the current predicament of Step by Step Shenglian, it will be of reference for latecomers, no matter which theme they are filming.
Song Zhidong didn't speak, but when he saw Zhao Zejun's expression of 'I had already said that he was going to be finished', a sense of absurdity appeared in his heart that even he couldn't believe: earlier he proposed that Zeshi himself also make a historical drama, 'Hui Ming', in order to compete with Bubu Shenglian, but Zhao Zejun denied it;
Some time earlier, Zhao Zejun would rather give some big IPs to foreigners to shoot than shoot them himself.
This seems to prove that Zhao Zejun knew from the beginning that there would be no good results in making this kind of so-called blockbuster in China. Especially this time Youku is born step by step, from beginning to end, Zhao Zejun did not show the slightest optimism.
It is said that Mr. Zhao's vision is accurate, but this is inevitably too accurate, right? Before Step by Step Shenglian was really launched, no matter from which point of view, this was a big drama with a 'hit style'.
Zhao Zejun glanced at Song Zhidong, as if he guessed what he was thinking, smiled, and said: "I don't have any ability to predict the prophet, he is a drama, he is also Xiao He is defeated, and the problem is the word 'Internet'." Without figuring out the difference between online dramas and TV dramas, it was certainly no problem to shoot online dramas with the investment and lineup of filming traditional TV dramas, but he did not grasp the essence of the Internet. ”
As he spoke, he found a piece of information about Bubu Shenglian from the drawer, and clicked on it with his finger.
Song Zhidong and Zhu Xiangyang looked over at the same time, and saw that the part pointed by Zhao Zejun's finger was the 'screenwriter' column of Step by Step Shenglian.
In the screenwriter column, there are a total of eight people. Among them, the original author Yueguan is one, but the ranking is only in the middle, strictly speaking, fifth.
In front of the moon pass, there were four people.
The reason why the original author can only be in fifth is because the first four are too famous.
Just give two people to know the weight, Februaryhe, the best traditional history author in China, popular historical TV series such as Emperor Kangxi and Yongzheng Dynasty are all adapted by him, and he is the top master of historical dramas in China.
The other is a certain history professor who once shined in the Hundred Schools Forum, who is very interested in the history of the Tang and Song dynasties, and after the Hundred Schools Forum became famous, he published several national best-selling history books.
Several other people are not much weaker, they are either famous scholars, or big-name screenwriters who have established themselves in the field of TV dramas.
Although Yueguan is the original author, in front of these veteran experts, there is really no capital to rank in front.
"Youku has put on such a big screenwriter plastic surgery, which is worthy of big investment, big directors, and famous actors. However, in this lineup, our historical god, Yue Guan, the original author of the book, and his right to speak can be imagined to be pressed to the minimum. ”
Zhao Zejun smiled: "I talked to Yueguan once, and he said that in the crew, his main role is to 'be consulted', and he is never the one who makes the final opinion." A character's character, the arrangement of a storyline, the follow-up direction, and his opinion have always been only 'references'. ”
"Mr. Zhao, have you been paying attention to the lotus step by step?" Song Zhidong was slightly surprised, but he didn't expect Zhao Zejun to have direct contact with Yueguan.
Yueguan is the great god of Zeyue's history, but there are still many layers behind Zhao Zejun. Zhao Zejun went to him to 'chat', if it can be compared, it is similar to later generations, Ma Huateng invited a certain Internet writer to tea.
Yueguan's network, casually brought a sentence, and then returned to the topic, Zhengse said: "What is a traditional TV series, it is to discuss social issues and explore life, and the Internet arranges the plot for the sake of coolness." The two may be similar in form, but in expression and plot arrangement, they are definitely different. Februaryhe is even better, after all, it is written, but other screenwriters, especially traditional TV drama screenwriters, have huge differences in thinking and the Internet. If I'm not mistaken, adaptation is one of the most criticized by Bubu Shenglian, right?"
"Yes. Zhu Xiangyang nodded: "The original party has had a great response, and they have accused the editors, and some even pointed the finger at Yueguan, thinking that after the adaptation, the step-by-step lotus is completely different from the original, and it has completely lost its core with the skin of the step-by-step lotus." ”
"Of course it has nothing to do with Yueguan, he has no copyright, no decision-making power, and even the right to speak is limited, and he doesn't take much money, which belongs to generations. ”
Zhao Zejun said: "So many screenwriters have changed the original work beyond recognition, a good personal legend of struggle, and it has become a national enemy and a national hero, singing high-profile, being a virgin, and having the world in mind, which is contrary to the essence of the Internet, I have watched an episode, to be honest, this drama is filmed, but it is a bit like a strengthened version of the Crescent Moon Gege......"
As he spoke, he smiled, a little sarcastic, and a little angry, and said, "It's a good writer." ”
"Enhanced version of Qiong Yao drama ......" Song Zhidong felt that this word was too appropriate, and said to Zhu Xiangyang: "In my opinion, Mr. Zhao's evaluation can be released, and it stinks so much Youku." ”
"Hmm. Zhao Zejun nodded in approval and said: "This is an era that does not recognize authority, and the market is king. On the contrary, these online writers who rely on the Internet to eat, change their fate, and study Internet routines, which are considered vulgar by professionals, are more down-to-earth and understand the market better. A book can be popular on the Internet, and its plot content has been verified by millions of people, and there is no need for any so-called authority to point fingers! So you remember one thing, and when you shoot an online drama in the future, four words: be loyal to the original. ”
Faithful to the original four words, easy to say, but difficult to do.
The so-called Internet gods, in the eyes of the so-called big names in the entertainment industry, are nothing more than a group of amateur players and ordinary people who have made a little money by relying on code words.
When Yueguan and Februaryhe even have disagreements with Zhang Yimou, who will investors listen to? Who will the crew lean towards? This is self-evident.
However, since Zhao Zejun said this, in the future, Zeshi will shoot online dramas, and naturally there will be no so-called big names who dare to point fingers.
"Okay, I haven't said anything about your intentions yet, Bubu Shenglian has a bad reputation, and then what?" Zhao Zejun asked.
Zhu Xiangyang said with a strange face: "However, its results are very good. ”
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