Negotiations with the three major portals were concluded, and in the end, the results were amazing, which was higher than the best expectations reached by the three BZT companies before. Pen ~ fun ~ pavilion www.biquge.info

The extra piece is Zelianke's interests.

After getting in touch with the board, Sina agreed to Mr. Zhao's proposal the next afternoon.

Sina Blog was merged into Zelianke Blog China, and Sina holds 10% of the equity.

10% stake in Blogger China, not 10% stake in Zelianke.

Exchanging money for equity is the best condition that Cao Guowei has won for Sina.

Just based on the current valuation of blogs in China, one billion may be a little less, and no matter how bad Sina blogs are, they will not only be one-tenth of the value of blogs in China, let alone one-third, or even half of the value.

So on the surface, Sina seems to have suffered a big loss.

But Zhao Zejun's words were too lethal.

It is absolutely impossible for Sina to watch NetEase and Sohu form an alliance, join the data center, and stand on a united front with BZT.

This will indeed shake the foundation of Sina.

Moreover, Sina's internal opinions on the 'blog' project are indeed very unified, strictly speaking, never unified.

Since the beginning of the establishment of Sina Blog, there have been internal opposition, and after the first big loss in the hands of Blog China, the attitude of Sina's board of directors towards the blog project team has changed significantly;

Since then, Sina Blog has not made a big improvement, and in Sina's entire business layout, it has been vaguely reduced to a 'second-line' business, which is not even as important as Sina Mail.

The board of directors believes that instead of continuously investing manpower and material resources to compete with Zelianke, it is better to simply take this opportunity to give the blog to Zelianke.

10% of the shares now seem to be a loss, but in the hands of Zhao Zejun, Blog China has always been developing and growing, without the constraints of Sina Blog, sooner or later it will be listed, and the return may far exceed the income brought by Sina Blog.

In fact, Sina Blog has been losing money.

You can also get a membership to the data center.

With three portals and three BZT, the data center at this time is simply the most high-end club of the domestic Internet, putting aside the interests of big data, just being able to join this club and cooperate with five other companies will ensure the longevity of Sina for at least ten years.

Thinking calmly and objectively, Sina only makes money and does not lose money.

If Zhao Zejun is asked, Sina is indeed not a loss.

Even in the long run, if the story about the blog ends here, Zhao Zejun will feel that he has suffered a loss.

Of course, the story of the blog is far from over.

Mr. Li of Baidu and Mr. Ma of Tencent looked at Zhao Zejun like a monster.

"Mr. Zhao, why don't you come to our Baidu to hang the title of a consultant?" Mr. Li said half-jokingly and half-seriously: "I really haven't seen someone like you who talks, the three major portals came together, but you broke them one by one, and finally it was too unexpected for Sina. ”

Finally, the magic is in the 'dynamics'. Before convincing Sohu NetEase, the two of them were 'opponents', but after persuading them, Zhao Zejun instantly captured the change in form, and used them as bargaining chips with a stroke of genius.

But after getting what they wanted, these two could only be Zhao Zejun's bargaining chips willingly.

"I estimate that Ding Lei and Zhang Chaoyang must have hoped that Sina would reject you at that time, so that they would have the opportunity to turn the three major portals into two large. Mr. Ma said.

"Actually, I also hope that this way I can kill Sina Blog without taking half a dime. Zhao Zejun smiled: "Zelianke's main business is blogging China, and I don't want a strong opponent to be eyeing you behind." ”

Mr. Li asked curiously: "By the way, haven't you been busy with real estate recently, how can you so accurately grasp what the three of them want?" Sina is just that, but NetEase and Sohu, you really know the minds of Ding Lei and Zhang Chaoyang. ”

"It's not that hard. Zhao Zejun smiled, "How do you say that, by the way, I just spent other people's time drinking coffee, playing games, and bragging about studying." What is the dynamics and future development direction of the two of them, as long as you spend more energy and pay attention to their dynamics in the past two years, you can roughly analyze it.

Especially Ding Lei, how much money did Journey to the West make for him? It is said that when World of Warcraft was introduced last year, he also competed with Nine Cities, by the way, it was published in the newspaper. ”

Mr. Li stared at Zhao Zejun for a moment, sighed deeply, and said, "Ding Lei said a word to me before leaving. It doesn't seem wrong at all. Many people think it's a miracle that you have spent five or six years to get to where you are today, but they don't know how you got here in the past five or six years. It's not easy. ”

Zhao Zejun smiled faintly: "Which one is easy to get to this point for us? Is it easy for you two? Besides, five or six years is not a short time, Baidu and Tencent only took six years from their inception to their listing, and Alibaba only took seven years from their inception to the acquisition of Yahoo. Me, it's not enough. ”

"By the way, speaking of going public, Blog China has acquired Sina, is it time to consider preparing for the listing?" Mr. Ma said very casually.

The tone was casual, but the eyes of the two were staring at Zhao Zejun burningly.

Zhao Zejun laughed, laughed happily, and was also a little speechless.

"If you want to go public, you have to prepare financing. You guys started to beat me up in a blink of an eye, I said, can our alliance be firmer?" Zhao Zejun shook his head and smiled.

"Anyway, it's about financing, where to finance or not, you yourself said, the cooperation of data centers needs to be closer. Mr. Ma said.

"Hmm......" Zhao Zejun thought for a while, "If you really come to the step of financing, the two of you will definitely be invited......

At the beginning, Zhao Zejun ate the shares of Baidu and Tencent, and he was at ease. The development of Internet enterprises, and even all modern enterprises, is that you have me, and I have you. This is not a traditional handicraft workshop, but also think that you own 100% of the shares, these well-known enterprises in later generations, the controlling stake of the entrepreneurial team is less than 30%.

Take the later Alibaba as an example, Ma Yun's own shares are less than 8%.

As a wearer in the industry, Zhao Zejun has a certain amount of foresight, and his demand for financing funds is relatively small, so he will not end up holding only 8%, let alone being like Vanke Wang Shi who was acquired and driven out of the board of directors, but it is impossible to pull out a dime.

After a pause, "But as I said in the front, even if it is financing, the main financing object must be a large investment bank, and it is a large investment bank with a national background." ”

"Yes, when necessary, we can help you contact some investment banks. ”

Baidu Mr. Li inadvertently revealed a news, as expected, both of them have a deep government background behind the shadow of investment banks.

"These three have been negotiated, what are you going to talk about the next Alibaba?" asked Xiao Ma.

"What do you think?" Mr. Zhao said.

According to the previous agreement, if Zhao Zejun talks about the three major portals, then he will also talk about Alibaba, so this time it must be completely agreed internally in advance.

The two thought for a while, and Mr. Li spoke first: "We have been in contact with Ma Yun before, and Alibaba is not ready to refinance. After taking Yahoo's billions of dollars, he was not short of money. I feel that the possibility of asking for shares is very small. ”

"I think so too. Mr. Ma nodded, "Alibaba can provide a very comprehensive and in-depth information on individual users and enterprise users, including personal shopping habits, the latter is very important for analyzing users, and from the perspective of the data center, it can make up for our current shortcomings." ”

"The point is that Alibaba's business has no conflict with us at all. Mr. Zhao, it seems that Ze Pay of yours has no plans to expand, right?"

"Hmm. Zhao Zejun hummed noncommittally.

"Then I also think that if the shares are hopeless, it is also of great significance to just absorb Alibaba as a member, and he can give a certain amount of financial compensation. Mr. Ma smiled, "Anyway, he is not short of money." Mr. Zhao, what do you think?"

"I'm thinking, what is Ma Yun thinking. Zhao Zejun suddenly said something that was a little tongue-twisting.

"What do you mean?"

"The three major portals are united to talk to us, Ma Yun is single-handed, he talks with the three of us alone, will he suffer? In other words, if it were me, could I choose the opposite way and break them one by one?"

Zhao Zejun paused, "Data center, the three of us are up to us, then he only needs to deal with two of us." The difficulty will be reduced a lot. ”

"What do you mean?" asked Mr. Li.

"Whether he knows it or not, we're going to talk about it the other way around this time. Zhao Zejun said with a smile: "I won't tell you, I must have shares." The three of us contacted him separately and talked separately, and whoever could get anything from him would be their own. However, we reached an agreement first, and only when all three of us were satisfied, the data center invited him to join. ”

Zhao Zejun also saw that these two companies still did not have too strong determination to eat Alibaba's shares. It's okay to do it alone, maybe you can get more points.

Alibaba's shares are too high, and ten years later, one point will be $2 billion.

"Mr. Zhao, are you so confident that you can get a stake from Alibaba?" Mr. Ma laughed.

"How do you know if you don't give it a try, you've all tried, and I'm not going to be left behind. Zhao Zejun said indifferently, "If in the end, I really can't get his shares, then I will have the same conditions as you." ”

……

Just when the three BZT companies were having an internal meeting, Ma Yun was also asking the secretary to prepare materials.

The news that the three major portals joined under different conditions was quickly passed from these three to Alibaba.

It's not that these three have joined forces with Alibaba, but they also want to know how Ma Yun will deal with it, how to talk about it, and how to deal with Zhao Zejun.

After Ma Yun got the result, she thought about it for less than five minutes and made a decision.

First, you have to join the data center.

Alibaba's future listing, it takes a long time to accumulate, the data center is a big help; BZT three and the three major portals have made use of big data, if Alibaba falls, it is equivalent to being left behind a long distance, even if they do big data alone, compared with the other party's six enterprises together, there is still an irreparable gap;

Second, the specific negotiation method, absorbing the lessons and lessons of the three major portals, for Baidu, Zelianke, and Tencent, divide and conquer, and negotiate separately one by one.

This is exactly the same as Zhao Zejun expected.