Liu Chang thought for a while and said towards Jin Million.

"Uncle Jin, I thought about it for a while, and it seems that my money is still not enough. You see, even if I look for a place with a slightly worse terrain, the average annual rent price is about 130,000 yuan. In addition, if I can occasionally pick up a leak, it will be less than 100,000 yuan a year, right? In this way, the cost of opening a store is 150,000 yuan. I still have to hire people and I have to set aside some working capital. In addition to the business license and other matters, if you are rich, you can count it as 200,000 yuan for a store. My money now... It's not enough to open 10 stores. ”

Jin Million looked at Liu Chang and said with a smile.

"It's okay to say this, I'll help you think of it. Do you want to do this chain?"

After Liu Chang listened, he nodded without thinking.

"Of course I want to open it and make more money, who wouldn't want to. Hey. ”

"Okay, then I'll give you two proposals. The first way is to find someone to invest. ”

"Looking for someone to invest in?"

Liu Chang touched his chin, and the first thing that came to mind was Zhang Qiang.

It's just that Zhang Qiang's company has just opened, although the business is good, but many of them have not been settled, and he has to pay all the time himself, and it is estimated that he will not be too rich at this time.

Of course, in addition to Zhang Qiang, there are two other candidates.

One of them is Guan Jianjun, who still has nine million there.

And Guan Jianjun said that the money was prepared for him.

It's just that Liu Chang really doesn't want to open his mouth to Guan Jianjun to ask for money.

And the other person is Zhuge Zhi.

As for Zhuge Zhi's words...

Liu Chang thought about it, looked at Jin Million again, and said.

"Uncle, how about you tell me about the second proposal?"

Jin Million was a little surprised, Liu Chang didn't say yes, nor did he say no, and directly asked the second proposal.

"The first one passed?"

"I'd like to hear the second one first, and I'm thinking about something else. ”

Jin Million nodded, smiled and said.

"The second one is actually a little simpler, it doesn't require any investment, and you can achieve it with your current economic level. It is an external franchisee. ”

"Franchisees?"

"Well, if you want to build Sunshine Pet into a brand, then you can release franchisees. In this way, if you want to become a leading enterprise in the pet industry in Haijiao City, it is relatively simple. However, it will take a certain amount of time and effort. Again, according to the previous statement, let's assume that there are currently twenty pet stores in Cape City, and there can be forty pet stores in the saturation situation. Then, your current money can be counted as opening ten pet stores. Throwing away some of the redeemed stores may have a multi-year rent. Even if you open eight pet shops, there are a total of twenty-eight pet shops in Cape City. Of these, you own nine pet shops. There are nineteen pet shops that don't belong to you. According to half of the ratio, you need to have at least fifteen pet stores to be considered a monopoly on the pet industry in Cape City, then, you need to have six franchisees. ”

Liu Chang nodded and said.

"Is it to let these nineteen pet stores that do not belong to me, six of them, replace the original brand and change it to my brand?"

"Yes, that's it. Of course, if you are a franchisee, someone may also find you, open a new pet store, and use your sunny brand. This is a separate case. ”

"But people are doing a good job, why do they want to hang my brand? And if you join, you should still have to charge, right? People want to give me money, and they want to hang my brand, what's the picture?"

Liu Chang scratched his head, a little unintelligible.

Jin Million smiled and said.

"Three words, influence. There are two main types of franchises in the market now. The first is that it is famous, and the second is that the things are good. For example, a restaurant has some signature dishes in it, and the whole country is in the hands of someone to do it. And these signature dishes are also particularly delicious, so you can join at this time. As for fame, it's simple, and it's mostly feedback from the brand effect. To put it simply, you need to give someone a feeling that he can earn 10,000 yuan a month with his own brand, and he can earn 100,000 yuan a month with your brand. If you can get to this point, you say, will people hang your sign?"

"It's... However, I can't make 100,000 yuan by selling pets in a pet store now, so how can I guarantee that others can make 100,000 yuan by hanging up my brand?"

Jin Million shook his head and said.

"This thing is just an analogy, not necessarily this number. If 10,000 becomes 100,000, it is likely that 80% of the people will be willing to join, even if it costs some money. If 10,000 becomes 50,000, there will be fewer people. But it's definitely more than half. If 10,000 becomes 30,000, it may be less. However, it will still be coveted by others. As for this process of 10,000 to 30,000, it can be seen that it is your brand influence. And this influence, you can accumulate and create little by little when you open your other eight stores. The easiest way to do this is to run an event. ”

Jin Million smiled and continued.

"Didn't you run the Sunshine Dog Contest before, and it worked very well. Then every time you open a store, you will hold a similar event, and when you open the ninth pet store, I think that the whole Cape City, but anyone who is interested in pets, should know the name Sunshine Pet. And when it opened to nine stores, coupled with the influence at that time, your sunshine pet has unconsciously had a lot of brand effect. Besides, there should be a lot of such activities. You were a Sunshine Pet Dog Contest before, and next time you can hold a Sunshine Pet Cat, Pet Rabbit, and Pet Mouse. Or the Dog Smile Contest, the Most Beautiful Dog Contest. Or parrot singing contests, parrot poetry recitation contests, etc. These are all great ideas and gimmicks. Moreover, this kind of contest can also quickly increase the popularity of your Weibo, and with the addition of the two, your brand effect will be quickly generated. At the same time of the event, with the pet breeding base, do some opening big rewards and other similar preferential activities, and then break the news about the turnover of their new store for a few days, so that all of a sudden, the brand of Sunshine Pet will be fried! Moreover, you can find some regular sponsors for your side of the event. For example, the LD dog food you used to do is fine, of course, if you do this kind of activity, and it is continuous, my gold store can also give you as a sponsor. ”

Liu Chang nodded slowly after hearing this, and his heart became a little active.

In the last Sunshine Pet Dog Competition, all the expenses on my side were from the price limit, and the 200,000 yuan on the LD dog food side was simply lost in vain.

If you can really have a long-term partner, you don't have to worry about not having money to open a branch...