Chapter 332: White Wolf with Empty Gloves?
After all, if you calculate it yourself, the money you need to open a branch is 200,000.
And the first time he opened a pet contest, there are 200,000 left, Liu Chang believes that he already has a certain amount of experience here, and he also has some fame, if he holds an event again, there should not be too few sponsors.
After all, the popularity is getting stronger and stronger, and the money for sponsorship is of course proportional to this number.
Liu Chang scratched his head, and four big words suddenly appeared in his head, empty gloves and white wolves.
Forehead...
It seems like five words...
Seeing that Liu Chang had not spoken, Jin Million smiled and asked.
"What's wrong, Ah Chang, are you not confident?"
"Uh..."
Liu Chang came back to his senses, shook his head and said.
"It's not that I'm not confident, I'm just thinking... Maybe I don't need to put the option of joining, and I don't need to look for investment. On the one hand, I can make a profit by doing activities, and my previous activity, to tell you the truth, I made a net profit of 200,000 yuan in one activity. If you add the profit from the sale of pets in the days of the event, 400,000 is absolutely there. If every new store opens and has a different kind of activity, if the sponsor is willing to cooperate for a long time, I think I can definitely do it. Even, if the money left over from my event and the small profit at the time of opening, I think the cost of this store is likely to come back immediately. In other words, perhaps, I spent 200,000 yuan in the early stage, and it is likely that I will directly pay back within a week of opening..."
Liu Chang scratched his head and said with a smile.
"It's just that I'm not sure about one thing. That is, if the activity is too intensive, it will not affect the effect of the activity. If the effect of the event has an impact, it will directly affect the profit of the opening days, and this time, it will affect the cost of the sponsor of my next event. I don't know this very well, but I believe that every time you do this, the so-called brand effect will definitely increase a lot. However, the magnitude of this increase will slowly decrease. But this will not have any effect, as long as it does not decrease, my brand effect will not be reduced. Right?"
"Of course, as for the event you mentioned, it actually depends on two main points. The first is the density of activities, and the second is the creativity of activities. After all, your industry is different from my gold bank. When I opened a branch before, there were no bells and whistles, just price reductions. The cost of 10,000 yuan is sold at the market price of 20,000 yuan, and the normal big rewards are sold for 15,000, and I sell it for 13,000. Because of the previous popularity and popularity, others will not consider whether 13,000 will buy fake things. So, I'm going to keep it relatively simple. And your side is different, you have a pet dog competition, if you hold a pet dog competition for the second time, even if you change some items, it will still not have as much influence as the first time. And if you open a pet cat contest for the second time, it will be much better. The more creative the activity, the more attention it will grab. ”
Jin Million smiled and glanced at Xiao Rou and a few other little guys on the sofa.
"If I hadn't known you, I wouldn't have known that pets still watch TV, and they are so engaged and so attentive. In fact, this further confirms a truth, that is, we humans still have too shallow understanding of animals. We only know the most superficial things, the deeper things, and many, many people don't know. And what you have to do is to let people see something that they don't normally see at the same time. Even those who have had dogs and cats all their lives, they have never seen anything. That way, they'll be interested and won't affect the effectiveness of your campaign. I think you can do it well. The simplest, something that you feel you are accustomed to, others are surprised by. This kind of thing is what other people are interested in. As for the frequency of this activity, I personally don't know very well. After all, every branch I opened, the shortest, took half a year apart. ”
"After half a year, will there be some discounts for the accumulation of this brand effect?"
"Of course, it's just as fast as possible. Of course, there must be a certain amount of persistence, after all, you can't do 50 or even 100 branches in a city at once like those real estate agents. And to make up for it, you need to be in front of people's eyes from time to time, and that is to run events. As we said before, opening a business means holding an event. Therefore, there will be a point in this, that is, the density of activities is appropriate, but it will not affect the speed of your store opening, nor will it affect the accumulation of your brand effect. This requires a very accurate point in order to maximize your benefits. Of course, I don't really understand this, after all, in my gold store, the only activities that people welcome are price reductions, and people don't care about the rest. ”
After Liu Chang heard this, he thought about it carefully and said.
"I almost got it, and I thought, I'm going to have to talk to my friends about it. ”
"Well, you can think about it. Anyway, you have to think about everything. There's a lot more involved, not only do you need to rent a house, but you also need to hire employees. It is not only necessary to recruit store managers, but also to recruit regional managers and store supervisors. You accompany these little guys every day, how can there be a manager to supervise those stores, so it is necessary to have it when supervising this position. So, think about it, and I'm just giving you a suggestion. Of course, if you don't understand anything, you can always come to me. I don't usually have anything to do, so I'm willing to wander around with the gold, or travel. I really don't have anything to do, so I'm willing to communicate with you young people, so that I can grow old slowly!"
Liu Chang smiled and said gratefully.
"When you talk to me, you're just talking to me. I'll think about it and think about it. Anyway, I really appreciate you. It is said that listening to your words is better than reading for ten years. Today, I have completely understood the true meaning of this sentence. When it comes to business, I'm simply a rookie who can't be cooked. You are an absolutely successful businessman, and your words, for me, are nothing short of a word. ”
After hearing this, Jin Million nodded Liu Chang in the air.
"I really didn't expect that Ah Chang, your fart is good. It's good, I'm quite comfortable shooting, haha. ”
Liu Chang also smiled and said.
"Uncle eat here at noon, and drink tea in the afternoon after eating, you are not busy anyway. I'll talk to you about the king and Mengmeng..."
Jin Million originally wanted to refuse, but as soon as he heard the king and Mengmeng, he immediately nodded.
"Okay, then I'll have a meal with you, haha. ”
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