"The 3Q war is raging, and major Internet companies have taken the opportunity to take the opportunity to occupy the market!"

Handelsblatt published a front-page article on Monday about the 3Q war.

This is nothing new, since Tencent opened the incompatibility mode without warning and pushed the 3Q war to a white heat, almost every day there will be a variety of media reports in an all-round way.

The specific situation of the 3Q war is also displayed in front of the world in real time through the media.

As reported in the title, the 3Q war is a rare opportunity for many Internet companies.

Entrepreneurs are not stupid, enterprises are the most sensitive market sharks, as long as they smell a trace of blood, they don't need anyone's guidance at all, they will pounce on it to hunt for food.

The 3Q war brought more than 'a hint' of blood. This is about to turn into a sea of blood, and the ticking aunt becomes a gushing postpartum hemorrhage, and the blind know that this is a rare opportunity.

In terms of instant messaging, MSN, intranet, a large number of enterprises including WeChat, and a large number of forgotten products have resurfaced to compete for the blank market left by Tencent's QQ, and in the security field, browser manufacturers such as Kingsoft, Rising, and even Tuniu have made a comeback while a large number of users have uninstalled 360.

In terms of instant messaging, the most powerful is WeChat. Mobile phone, PC go hand in hand, occupy the market is very fast, and compared with the traditional MSN and other products launched by other companies, WeChat is not a product that has been verified by the market is not as good as QQ to 'fry cold rice', on the contrary, both experts and users have great confidence in WeChat, and some people even believe that this is a cross-era instant messaging software.

Before QQ became a nationwide tool, some people commented that QQ 'can create an era'.

In the field of security, Kingsoft has the greatest anti-virus efforts.

In less than a month, in addition to the original Kingsoft Antivirus, Kingsoft has also launched two products in a row: Kingsoft Computer Manager and Kingsoft Mobile Assistant.

No matter from the function or interface, these two software are very similar to QQ computer manager, 360 computer manager...... To put it bluntly, it's a copycat.

However, the country has long been desensitized to this kind of thing, today you copy me tomorrow I copy him, as long as it is easy to use, there is nothing to make a fuss about.

So are Kingsoft's products easy to use?

To tell the truth, whether it is the old product Kingsoft Poison Tyrant or the new product, it is not as easy to use as the same kind of 360, after all, 360 has gone through the market test for so long, and it has achieved the ultimate in all aspects.

But the problem is that half of today's Internet machines can't use 360, and if you want to use QQ, you don't have 360 to install.

Moreover, although it is a little bit less meaningful, since it is an imitation of 360 housekeepers, even if there is a gap, the gap is limited.

Jin Shan is the second in the soft world, and has a strong background, the second imitates the boss, where can he be worse? That gap, the average layman really can't feel it.

Some people in the industry believe that Jinshan is really 'putting down its body' this time and making the cottage to the extreme.

Self-research and development, scientific research, and innovation are certainly very face-saving things, and they also sound idealistic.

But in the current market, talking about ideals really can't be played. Unless it is a top Internet company that is willing to invest a lot of time and money, regardless of the benefits, it is really thankless to take the original route.

Cottages are much simpler, even if they are just superficial cottages. A software can find 99 vulnerabilities, a can find 100 vulnerabilities, it seems that the latter is a little more powerful, but as long as the software function interface is similar, for a while, how can users tell which one is better?

As long as you pull down the skin and put down your body, it is not a problem for Kingsoft, a big killing soft company that does have a foundation, to make a copycat top protection software in a short period of time.

The most critical point, Kingsoft's products, suddenly announced, forever free!

Like 360, all Kingsoft's security products are free from now on!

This is the biggest magic weapon to occupy the market!

Kingsoft has even launched a 'refund' policy, and all users who have paid the annual fee will receive a refund in proportion to the amount after the free fee!

No matter what kind of enterprise it is, I have only heard that there is a collection of money, when have I ever heard of a refund? Money into the pocket of the merchant, that is more insurance than entering the national treasury, except for the transaction is not completed or there is a clear "refund" description of the transaction, most manufacturers in the compensation of users, often through the equivalent or value-added 'virtual items', want to return real money? That is a dream!

This refund of Kingsoft is tantamount to swearing a strong determination to the entire Internet: to compete with 360.

Kingsoft and WeChat, these two products, suddenly became two important vital forces in the 3Q war.

And what's interesting is that these two products are inseparable from Zelianke, WeChat naturally needless to say, is still lying in Zelianke's business incubator, is Zelianke's flagship product;

Lei Jun and Zhao Zejun, because of Xiaomi technology, are fighting hotly, Lei Jun suddenly has a new idea, it is difficult to say that it has nothing to do with Zhao Zejun.

In fact, on Kingsoft Mobile Assistant, the product with the greatest recommendation, WeChat ranks first.

"How the hell will Zelianko stand in line?!"

This title has become the biggest puzzle in the Internet industry.

It has been predicted that in addition to the relevant departments, several top Internet companies such as Zelianke and Baidu are qualified to intervene and mediate the 3Q war.

Today, this point has been confirmed, and Zelianke's position, products and influence can be said to definitely play a decisive role in helping whoever wins.

Interestingly, on the one hand, WeChat is competing with QQ for the market, and Kingsoft is competing with 360 for users; on the other hand, Zelianke, the 'mastermind behind the scenes', has not made any moves, and has not even expressed his position in public.

According to Zelianke insiders, people from 360 and Tencent have contacted Zelianke, but neither side has made substantial progress.

If you don't make a move at this time, what is Zhao Zejun waiting for?

Zelianke didn't move, but someone did.

Zelianko is the second largest force that can determine the direction of the 3Q war, because the first force has never made a move, so many people ignore it.

The relevant departments finally intervened and interviewed the heads of both sides of the 3Q to mediate the 3Q dispute.

However, this mediation, unlike the quick knife and mess encountered by Zhao Zejun in his previous life, the meeting was held a lot, and the two sides had more than one bitter chat, education and discussion, but no clear conclusion was reached.

In terms of security software, there is a group led by Kingsoft, which fills the gap of 360; in terms of instant messaging, there is no QQ, WeChat, MSN can be used as well, especially WeChat, as a domestic software, is naturally welcomed by the 'policy' than MSN, and it is more convenient than QQ.

Since it has not caused too much confusion to users and the market, most of the 3Q disputes are still at the level of enterprise competition, and even the relevant departments are not willing to directly use administrative orders to force enterprises.

Two hands, the market is the invisible hand, policy supervision is the visible hand, only when the invisible hand can not control the situation, the visible hand will strongly intervene to ensure the overall situation.

Today, there are no major problems with the invisible hand.

As a result, the visible hand is mainly 'persuasion and mediation', and the two sides can only follow the path of law.

It's a long road, so long that neither side can accept it.

The most unacceptable is Tencent.

"Mr. Ma, it's definitely not okay to do this!"

Tencent's board of directors has a very dignified atmosphere.

Tencent's stock can't hold on!