The new program that Zhao Zejun is preparing to do is "The Voice of China". Pen "Fun" Pavilion www.biquge.info

In real history, The Voice of China is a large-scale inspirational professional music review program created by Zhejiang Satellite TV and the well-known domestic book company Star Media Banner, which launched its first season in 2012 and achieved a huge response once it was broadcast, becoming one of the most popular talent shows after Supergirl.

The model of this show is not original, but the Voice of Holland imported from the Netherlands, and before entering China, it was introduced to many countries, such as the Voice of the United Kingdom, the Voice of America, the Voice of Ireland, etc., all of which have been successful in the local market.

It is worth mentioning that in real history, this program is the first time in the history of Chinese television that production and broadcasting are separated in the real sense: produced by a media company, broadcast and distributed by TV stations.

And in this time and space, the 'first separation production' was completed by Zhao Zejun's Tianze Media, and if you are not honest, do not disturb and Sunan Satellite TV, this model was adopted for the first time.

However, in terms of ratings alone, The Voice of China has not surpassed Super Girl in an all-round way.

Supergirl's highest rating broke 7, and the average rating was above 5, while The Voice of China's highest rating was less than 6, with an average of close to 5.

In terms of influence, in fact, there is a certain gap between the former and the latter. Supergirl is a phenomenal variety show, which has triggered a ratings boom and has become a leading variety show, which has caused great discussion across the country since the national public audition, and it is not an exaggeration to say that 'full name participates, and the whole country pays attention'.

Although The Voice of China is also quite popular, its influence still has certain limitations.

Take Zhao Zejun's personal experience as an example, in his last life, during the time when Supergirl was broadcast, almost all classmates and friends watched it, had their own supporters, and would participate in the discussion, but later The Voice of China, many colleagues around him did not pay much attention to it at all.

However, this does not mean that The Voice of China is weaker than Supergirl.

The most important reason is that times have changed.

TV programs are developing, there are more and more good-looking programs, in 2004, the quantity and quality of variety entertainment programs are far from being comparable with after 2010, and there are only a few very old-fashioned national well-known programs such as variety shows and happy base camps, and the influence of local stations is mostly limited, and the audience has few choices. Supergirl has pushed the new model of the civilian draft to maturity, which is eye-catching.

But in the next few years, until 2012, the voice of China was born, and all kinds of excellent variety shows sprung up like mushrooms after a rain, such as China's Got Talent, Do Not Disturb, Avenue of Stars, etc., all of which once led the trend and created their own brilliant achievements, and even talk shows like Luyu Youyue are quite popular.

There are still so many TV audiences, and variety shows have bloomed, and under such big competition, it can achieve ratings that are almost equal to Supergirl a few years ago, which is enough to prove the charm and popularity of The Voice of China.

Just like a series of TV series with amazing ratings and household names across the country such as Shanghai Tang, The Legend of the New White Lady, and Journey to the West, their success is certainly because the TV series itself is good-looking, but it can achieve exaggerated ratings of more than 70%, 80% or even 90%, and the main reason is that there were no films to watch back then, and the audience had no choice.

After that, there were more and more TV series, no matter how good the TV series was, it was impossible to replicate this success, but it is not that the latecomers are necessarily inferior to the former.

One thing is enough to prove that The Voice of China has created a record, and at its peak, the total annual advertising cost exceeded 2 billion, which can be called the most profitable program in the history of variety shows.

Zhao Zejun has watched a lot of variety entertainment shows, but at this time, he chose to launch The Voice of China, instead of running man, where is his father going, etc., and he also has his own considerations.

On the one hand, although Supergirl has begun to decline, due to the popularity of Supergirl in recent years, it has driven the popularity of civilian talent shows, and a large number of follow-up works have emerged, but the results are not satisfactory.

At this time, The Voice of China was born, which can meet the needs of TV audiences, and is standing on the cusp of the hottest civilian singing draft.

On the other hand, in the current era, it is not suitable for celebrity reality shows such as running men and dads.

History has its laws of development, and variety shows are the same, 'star' reality shows are a fan economy, mining and cultivating a group of fans, and relying heavily on the Internet. Before the popularization of mobile Internet, the publicity effect on the celebrity himself was limited.

Before the popularization of the mobile Internet era, most of the workers in the entertainment industry were called 'actors', and in the era of mobile Internet, they were called 'stars', and there was still a certain difference between the two, the former paid more attention to professional skills, and the latter carried out all-round packaging through Internet tools to produce a celebrity effect. This requires the further popularization and convenience of the Internet.

As for the introduction of copyright, it is not under consideration. Under normal circumstances, the cost of introducing copyright is very cheap, only a few points or millions of the cost of program production, which is not expensive. Since he knows that there may be a copyright dispute, if he wants to introduce it in the future, Zhao Zejun will naturally keep a hand and be prepared.

roughly talked to Director He about his thoughts, and some things couldn't be said too thoroughly, just said that he would use a well-made music talent show to take over Supergirl.

"Mr. Zhao, it's also a talent show, what are the advantages of this show?" He Yeqing still didn't quite understand.

If you don't have a clear advantage, it's obviously not a wise move to go against Supergirl, even if it's already vaguely starting to go downhill. Various TV stations, too many talent singing shows have proven this, and with their own failures, Supergirl has been plated with a glittering shell.

Zhao Zejun thought about it and felt that it was still necessary to compare it with Director He.

This time, it is necessary to obtain the support of Suzhou Provincial Satellite TV, because with the current strength of Tianze, it is impossible to independently complete the production of The Voice of China.

The success of The Voice of China is not accidental, it is notoriously well-made and high-grade, and the viewing effect is by no means comparable to Supergirl.

The production cost of a quarter is almost 80 million, just the swivel chair of the mentor costs 800,000 yuan, and there are dozens of cameras and several high-definition broadcast trucks on site......

Of course, Tianze has money now, and money is not a problem, but if you want to complete this show, it is not just a matter of money, but more, you need the cooperation of a large number of professionals.

Planning, art, sound, lighting effects, etc., from the initial student selection to post-production, requires several director teams, a core team of hundreds of people, and a peripheral team of hundreds of people.

However, at this time, Zhao Zejun, who is only familiar with The Voice of China from the perspective of an audience, put forward a general idea, specific implementation, every detail, every link, how to do the best, to achieve or even exceed the effect of the Voice of China in the previous life, which requires a large number of professionals, from scratch, step by step structure.

In the last life, the introduction of the Voice of the Netherlands not only has copyright, but also the other party has given a full range of guidance, details to the tutor's clothing, seats, a lamp on the scene, and a background card, there are clear standards, known as a full 800 pages of 'program book'.

A media company that can independently produce The Voice of China is definitely qualified to be included in the top ranks of the country, but with Tianze's current strength, it is simply not possible to dispatch so many professionals, and the production of programs at this level can still cope with it, and The Voice of China is a little stretched.

It is necessary to get the cooperation of the provincial government.

After thinking about it, he said: "Director He, there is still a big difference between these two programs. From the perspective of participants, the new program is broader and more professional. ”

Director He was stunned for a moment, the scope is wider, it will only be more civilian, how can it be more professional?

With the same input, breadth and depth, the two are contradictory in themselves, and they can only be taken care of.

Just as it is often said that it is good and fast, it is impossible to be 'good' and 'fast' with the same input.

Zhao Zejun smiled and explained: "The participants I am referring to are two-sided. Supergirl's success is not only the success of the singer, but also the mentor. But the singers of Supergirl have great limitations, first, only women, and in general, young women. You know, there are only about half of the women in the country. And the new show, both men and women can sign up for the competition, and that's what I call breadth. In terms of audience scope, it is natural to surpass Supergirl. ”

"What about the depth?" asked Director He subconsciously.

"Depth is two-fold. Zhao Zejun said: "First of all, the judges. Who are the judges of Supergirl, to put it mildly, the so-called industry insiders who are not famous, or the behind-the-scenes producers, and the out-of-fashion singers, whose popularity is very limited. ”

Director He smiled, which was a tacit acquiescence.

"For the whole show, these judges, in the beginning, could not bring publicity to the show, on the contrary, it was the show that made them, and if it wasn't for this show, they might have been unpopular for a long time. This leads to two problems: first, in order to 'be remembered', the judges use language with a strong personal style, mainly sensational and funny or spicy satire, although the entertainment effect is good, but the professionalism is not strong, and second, due to the limited reputation, even if they have a certain degree of professionalism, the audience may not find it credible. And the new show is different. ”

Zhao Zejun took a sip of water and continued: "The judges of the new show are positioned as famous singers and even singers in China. These people themselves have a lot of fame, and before the show starts, they can feed back to the show and use their fame to promote, and in the show, their comments are more convincing, with relatively high literacy and personality charm, which is the so-called depth. At the same time, due to the guidance of professional instructors, the depth of the singer will also be improved accordingly. ”

"What about the rules, or imitating Supergirl?" asked Director He a very important question.

"No, I can't. Zhao Zejun shook his head decisively, "The pace of life is getting faster and faster, and the rules of Supergirl no longer apply, we must adopt a faster-paced, more distinct, and able to immediately capture people's hearts." ”

Just like online novels, novels a few years ago had a plot of 100,000 words and 200,000 words, and currently, there will be a storyline for 350,000 words.