In 2007, at the beginning of the new year, Sunan Provincial TV Station held a large-scale program advertising bidding auction, and all the programs on the stars of the whole station gathered together for a unified auction of advertising time and naming rights. Pen, fun, and www.biquge.info

As the gold medal variety show with the highest ratings on Sunan Satellite TV, before the end of the year, the ratings broke a new high, almost equaling this year's Super Girl, and the time slot advertisement and exclusive naming rights were auctioned at sky-high prices.

In history, the highest advertising cost and the highest exclusive naming rights cost of Sunan Satellite TV were born, and in 2007, the annual advertising revenue reached 240 million.

Competition for exclusive naming rights is fierce.

Last year, it was divided into two halves and sold separately. In fact, in the second half of the year, Zhao Zejun himself took it to promote Zeye Plaza, which is equivalent to no income, and in the first half of the year, it was bought by the second child to promote Meiyier underwear.

The effect of publicity is obvious to all, half a year, Meiyier from a newly founded brand that no one knows, jumped to become one of the top ten women's underwear brands in China, the national audience at the beginning of each program, the sentence "Welcome to watch Meiyier underwear exclusive title of large-scale blind date dating show non-sincere do not disturb" familiar with it, it can be said that people who know non-sincerity do not disturb, must have heard of Meiyier underwear.

The naming rights for the whole year of this year will be sold uniformly, and the starting price will be 100 million.

After three rounds of fierce competition, it was finally obtained by Jiannanchun Liquor at a sky-high price of 250 million.

250 million, in the era when variety shows sprung up like mushrooms after a rain a few years later, it can only be regarded as a line, and there is still a lot of distance from the peak, but at present, it is a well-deserved peak, not only setting the highest record of naming rights in the province, but also entering the top three in the country.

Some people even estimate that the only thing that may exceed the price of naming rights in 2007 is Super Girl.

These two revenues have brought 200 million net income to Tianze Company, and Tianze has become an enterprise with the most available funds in the account in the Ze character system.

At the celebration reception later, Director Ye Qing of the Provincial Taiwan Department took Director Yang to the Tianze table in person to toast Zhao Zejun and Zhou Yuanyuan.

"Mr. Zhao, Mr. Zhou, your Tianze is the lucky star of our station. He Yeqing smiled so much that his face bloomed, generally the life cycle of a popular variety show is at least four or five years, or even between seven or eight years, and it can be profitable with this show.

Strictly speaking, it is only the second year and is on the rise, that is to say, for a long time in the future, the provincial station will have a pillar that will rise and make money, and just relying on this program, it will be able to gain a foothold in the country and be among the best.

"It's all the result of everyone's hard work. Zhao Zejun raised his glass and flickered, "In the future, other aspects of propaganda work will need to be helped by the station." ”

"Then I don't have to say, it's natural for hometown people to help hometown people. After Director He finished speaking, he did not follow the normal process and went to the next table, but sat down next to Zhao Zejun.

Director Yang also sat down beside Zhou Yuanyuan.

There seems to be something to be said.

"Mr. Zhao, in view of the current popularity, Taili hopes to be a super girl, or even surpass it, and become the first in the country. If you are not honest, do not disturb the founded, do you think this is possible?" asked Director He.

"Yes, Mr. Zhao, now the whole Taiwan has great hopes for Feicheng Do Not Disturb, holding back his strength, and using Super Girl as an imaginary enemy. Director Yang also echoed on the side.

Zhao Zejun looked at Zhou Yuanyuan, thought for a while, and said: "The two of you, if you are not honest, do not disturb the income of Tianze and Taili are shared, of course I also hope that it can go to the next level." But ......" smiled and said, "It's not me pouring cold water, it's very difficult to surpass Super Girl." ”

"Why?" Director He glanced at Director Yang, and then said, "There are deficiencies, we can improve them." ”

Mr. Zhao thought to himself why not, just because according to the experience of his previous life, the highest ratings of Feicheng Do Not Disturb are only more than five points, while Supergirl has seven or eight points.

It seems that there is only a little more than two points behind, but after 5 points, it is difficult to climb without 0.1 points, and the distance between 7 points is almost an insurmountable trench.

Zhao Zejun could only say: "This deficiency is congenital. The audience of super girls is naturally wider than that of non-sincere do not disturb, men, women and children, people of all ages and social levels like to watch it, non-sincere do not disturb is a blind date program, after all, there are still certain limitations. In my opinion, five points is already a bottleneck. Of course, Do Not Disturb is on the rise, and Supergirl has begun to gradually decline, and it is a matter of time before it is equal or surpassed, but it is unlikely that it will reach its peak. ”

"That's it......" Director He looked a little disappointed, he had great hopes for not disturbing the truth, after all, even in the whole country, this is one of the most promising programs to catch up with and surpass Supergirl.

In fact, if there is no Supergirl, if you are not honest, do not disturb is already the No. 1 variety show in the country, depressed, depressed, Supergirl's achievements that year were too rebellious, like a dark cloud, pressing on the heads of many variety shows, and the ratings of breaking 7 are desperately high, and it is almost impossible to break through it.

At the level of Director He, in fact, the quality of a program cannot determine his future, and even the number one program in the country has a very limited impact on his future.

But if he can break the amazing record of Supergirl, the meaning will be different, and it will definitely be a strong stroke on his resume.

For Director Yang, who is directly in charge of this show, this is even more so, if she can break the record of Supergirl, with her qualifications and this thick capital, even if she can't be mentioned to the position of deputy director, her status in the station is definitely not lower than that of ordinary deputy directors.

"Mr. Zhao, Mr. Zhou, can Tianze launch another program?" Director Yang changed his mind, "Tianze is now very well funded, and he can prepare a new program." For Tianze, with the support of two ace programs, it is a good thing for my TV station to become a first-line production company in the industry, even if it can't catch up with Supergirl, it can have one more good program. ”

"I can't say that, since I want to do it, of course I want to go for the best. Director He waved his hand and said: "Tianze has tested the water for the first time, and has achieved amazing results, after having the experience of not disturbing the truth, the second show, of course, we should both hope that it will go to the next level and benchmark Supergirl." ”

said, paused, probably felt that this was a bit early, it sounded as if he was pressing the other party with a task and setting a target, so he added: "Of course, this is the best hope, where is Supergirl's results after all, she can surpass the best, and it is understandable that she can't surpass it." If Tianze is ready to launch the second entertainment program, our station will give full support, and the program time and resource allocation will give priority to Tianze. ”

Of course, Zhou Yuanyuan hopes to have one more show, and she has mentioned this to Zhao Zejun more than once.

But on this occasion, it was mentioned by outsiders, and it was not good for her to surpass Zhao Zejun to express her position, no matter what Zhao Zejun decided, as a person from Tianze, Zhou Yuanyuan must firmly support Zhao Zejun in public.

So she looked at Zhao Zejun and didn't speak.

Zhao Zejun laughed: "Director He, Director Yang, let's think of a piece." Don't hide it from the two of you, even if you don't say it, when I go back today, I will discuss the new show with Mr. Zhou. ”

"Oh, this is a good thing!" He Taichang said happily: "I'll just say, Mr. Zhao is famous for his courage to open up, and he is by no means a person who rests on his laurels." ”

"Mr. Zhao, are you creative, what kind of variety show is it?" asked Director Yang.

Zhao Zejun thought for a while and said, "Singing talent show." ”

Hearing these five words, Director He was obviously stunned for a moment.

Director Yang and Zhou Yuanyuan both had a trace of obvious surprise in their eyes.

"What's the problem, is it in conflict with the existing programs in the station?" Zhao Zejun could of course catch the change in the other party's expression, and asked strangely.

In my impression, there is no such program on provincial television, even if there is, with the momentum of not disturbing if you are not sincere, you should make way for yourself.

Singing talent shows, what's all the fuss about?

Director He didn't speak, Director Yang understood, and explained: "Mr. Zhao, it's like this, after Supergirl became popular, several live singing talent shows followed the trend across the country, but the results were very unsatisfactory......"

The thinking of the two of them is from the perspective of the industry, Zhao Zejun is an outsider after all, and he did not think of this aspect.

They believe that Supergirl has been running for several years and has rich experience and resources, and it is difficult for other programs to compete with it, and the facts have proved this.

The reason why Feicheng Do Not Disturb was successful before was because he found another way and took a path that no one has ever walked: a real blind date.

In this market, if you don't disturb, you have no competitors, and you don't conflict with Supergirl, but if you do a singing audition, it is equivalent to doing it face-to-face with Supergirl and competing directly in the ring.

Whether it is Director He or Director Yang, although they are bent on surpassing Supergirl and are also very confident in Tianze, if they compete head-on with a giant show like Supergirl, they all feel unconfident.

It can even be said to be 'unreliable'.

"Mr. Zhao, I understand your thoughts. As you said just now, the audience of Do Not Disturb is naturally smaller than Supergirl, so if you do the same show, the audience of the two is the same, and there is the possibility of competition. Director He said.

"yes, that's what I thought. Zhao Zejun admitted.

However, the difficulty of direct competition is not too great, the audience base of Supergirl alone is terrible, and hundreds of millions of viewers are used to Supergirl every summer. Director He said with a smile: "Is it possible to open up ideas again and start from other angles?"

"It is precisely because the audience is used to Supergirl that something new has to come out. Zhao Zejun said firmly.

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PS down: Yesterday I went to handle the punishment for violations, and just finished it, I was shocked to hear that a friend was divorced, and I found out and chatted until midnight, and I really couldn't write. I'll start with a chapter this morning, and I'll see if I can find time to write a little more during the day, and try to have another chapter in the evening, but I'm not sure I will have time to write it, I'll try my best.

Playing with friends from childhood to adulthood, when encountering this kind of thing, there are some things he can't tell others, so I can only talk to him. Everyone's forgiveness.