Under normal circumstances, if an enterprise wants to promote its products, it is working itself, improving product quality, doing a good job in market research, increasing promotion and R&D expenses, carrying out greater publicity, etc., and rarely directly targeting competitors, or even 'rectifying' each other. Pen "Fun" Pavilion www.biquge.info

It's not because entrepreneurs have a kind girl's heart, but because the cost performance of 'scaring people' is really not high.

With this resource and energy, it is better to improve yourself. Competitive enterprises that need to be 'scared' are generally at the same level, you scold each other, the other party can also scare you, and use resources to consume each other, forming vicious competition, and the gains outweigh the losses.

Even an entrepreneurial Internet company like Zelianke, which is almost all the way shopping and stepping on N corpses to get to the top, really has a direct fire with a certain company, and a face-to-face hard encounter is very rare, and a slap can be counted. Most of the time, I still make a fuss about myself.

As for Alibaba, there are even fewer head-on mergers.

However, what really establishes the 'prestige' of an enterprise is precisely this kind of stubbornness that does not happen easily, although some enterprises seem to be huge, but there are few opponents who are stubborn, once they encounter bayonets, they are often beaten in a hurry.

The terrible thing about Zelianke is that in the past history, there has never been a defeat, as long as Zhao Zejun starts to exert his strength, it must be his competitors who will fall in the end.

Either it was acquired like the original starting point, or it was directly driven out of the field, the best one, Blog China, all the way downhill, and at first it could bounce a few times in front of Weibo, with the passage of time, it is no longer able to compete with Weibo at present.

You must know that behind Weibo stands Sina, one of the three major portals. It doesn't take long for Sina to be a well-deserved giant of China's Internet just five years ago, and one of the Internet meccas in the minds of countless IT practitioners. In front of Zelianke, Sina doesn't even seem to have the strength to fight back, so it can only watch the decline of blog China.

The back waves of the Yangtze River push the front waves, watch him rise a tall building, see his building collapse, the story of the new person replacing the old person is too fast in the Internet era, as long as it can't keep up with the development of the times, no matter how big the kingdom will collapse.

However, this time, it was Zelianko's turn to be hit hard.

Naturally, the news media will not miss this gluttonous feast.

The first to post a comment was Sina.

"In a hurry, the third-party payment market is not a cake that can be eaten overnight!"

Sina's position in this commentary article is very clear, believing that Zelianke has taken a big step in the payment market, and if it continues to cooperate with Taobao, with the rapid development of Taobao, Zepay's user base will grow steadily.

But Zhao Zejun in order to occupy the market in a short period of time, chose JD.com, although it has achieved the superior conditions of 'exclusive cooperation', but the scale of JD.com is still too small after all, and it is difficult to compare with Taobao within a few years. It is clear that he has made the mistake of being a left-leaning idea.

Sina's article is sneering, the taste is sour, like a child who was beaten by the strong man next door, and when he saw that someone more powerful beat the strong man, he jumped out in a hurry, gloating and shouting, "Look at you, I'll say that you will be unlucky sooner or later, you are crazy".

But from the perspective of objectivity and fairness, Sina's comment has some truth.

This is also the current mainstream point of view,Zelianke does seem to be aggressive,Not to mention the current scale of JD.com,The so-called'can compete with Taobao',It's just a theoretical speculation on the model。 No one is sure whether JD will be able to do this in the future and where it will go.

'Exclusive cooperation' is naturally attractive, but if Jingdong does not become a climate at all in the future, then this exclusive cooperation is meaningless.

With this turmoil, industry insiders and some network users have set their sights on Zepay, and found that after using it, in terms of experience, Zepay is indeed no worse than Alipay.

Therefore, it is unlikely that Alipay wants to completely drive Zepay out of the market, unless Zhao Zejun changes his strategy and does not become a payment platform. But instead of cooperating with Jingdong, which has an uncertain future, it is better to cooperate with Taobao honestly, and it may not be better to maintain the status quo than to fight with Alipay after wasting so much effort.

"Useless work" is a mainstream summary of Zelianke's behavior.

Of course, there are also voices in favor of Zelianko, albeit small.

The computer newspaper posted another comment.

The author believes that Zelianke took the initiative to give up the Taobao business, which is fully justified.

Since Zhao Zejun wants to develop a third-party payment platform, it will definitely have a direct conflict with Alipay, which currently has the largest share of the payment market, which is naturally intolerable to Alibaba and Ma Yun.

When the time comes, Alibaba will naturally not allow Zepay to continue to exist on Taobao.

Rather than being driven out of Taobao and then 'begging' other partners, it is better to take the initiative and find another partner first. At present, it seems that Zelianke has taken a good step, and the exclusive cooperation of the second largest e-commerce company is the biggest achievement.

What's more, it is said that Zhao Zejun got a small amount of shares in JD.com and became the largest natural person shareholder of JD.com.

Don't look at Jingdong and Taobao, Zepay and Alipay are in full swing, but Zhao Zejun himself is the largest natural person shareholder of Alibaba and JD.com. Putting aside the career layout, just looking at personal economic interests, regardless of the outcome of this battle, Zhao Zejun is already in the position of the absolute winner in Diaoyutai.

In addition, Zhao Zejun's vision is accurate, which is well-known in the industry. This time he chose JD.com, in addition to finding a platform for Zepay, did it also release a signal that JD.com's prospects are immeasurable?

Zhao Zejun read the article three times.

To tell the truth, Lao Zhao has been appreciating the column comments of the computer newspaper more and more, every time Zelianke has a major move, the column comments of the computer newspaper can always accurately see the essence of the problem and discover the truth in a fog.

Sometimes Zhao Zejun even wonders if the commentator of the computer newspaper is the person around him, or even the roundworm in his stomach?

This is certainly impossible...... Computer reporting is a relatively down-to-earth magazine in the domestic professional field, and it will invite real domestic experts to write articles.

Zhao Zejun even considered whether to dig up the column editors of the computer and enrich the propaganda department of Zelianke. After thinking about it, I still gave up, and the computer newspaper spoke for Zelianke from an objective point of view, which is more credible.

However, for the people who wrote these articles, Zhao Zejun was very interested.

asked Gianna to contact the editorial department of the computer newspaper and learned that most of the articles about Zelianke in the computer newspaper over the past few years were actually written by the same person.

Zhou Ping, senior director of Motorola's continental R&D headquarters and honorary professor of Wuhan University.

This person Zhao Zejun didn't know or heard of it, but from the other party's point of view, there was real talent in his stomach.

Lao Zhao is coming to the other party's contact information, if you have the opportunity, you can chat.

But before that, he first had a deep chat with Liu Qiangdong.

Before the cooperation, Zhao Zejun made it clear that if Alibaba started Zelianke because of the cooperation between Zelianke and JD.com, then Weibo would invest its main publicity resources on JD.com, and JD.com would have to pay more sincerity for this.

The previous cooperation conditions given by JD.com include a three-year exclusive payment platform, 5% equity, and admission to the next round of financing.

But now the situation has changed, Taobao and Weibo, Ze pay, almost completely 'cut off diplomatic relations', the biggest profit is JD.com, should be Weibo to give Taobao publicity resources, all to JD.com, so according to the agreement, JD.com also has to pay reciprocal sincerity.

"Mr. Zhao, in terms of equity, it is difficult for me to give you more now. It can only be said that in the next round of financing, if you want, I can find a way to give Zelianke the largest share, and even strive to let Zelianke take the lead. ”

Liu Qiangdong knows very well that now Jingdong and Zezi are in the same boat, one is prosperous and the other is lost. No matter what the purpose of the Zezi system is, in fact, the support for Jingdong can be said to be unreserved, and the effect is surprisingly good, therefore, Zhao Zejun put forward the requirements for interests, and Liu Qiangdong tried his best to meet them within the scope of his ability.

What's more, this is something that has been said for a long time.

On the issue of shares, Liu Qiangdong really can't get more at present, so he can only wait until the next financing, and Zhao Zejun uses money to buy it.

"It's not equity." Zhao Zejun waved his hand.

JD.com has great potential in the future, but if it is over-solicited at an early stage, it is easy to discourage the enthusiasm of the entrepreneurial team, and it may also affect the next round of financing and future financing, and it will not attract strong partners. In the long run, it may not be cost-effective.

I now have 5% of the equity, and in the next round of financing, if you want, you can take another part, and from the perspective of strategic layout, you can already meet the requirements.

Liu Qiangdong was very surprised, until now, in him, or in the eyes of everyone, the biggest value of Jingdong is equity.

What is more important and valuable to a company than equity?

"Mr. Liu, I have passed the stage of original capital accumulation, there must be a balance in investment, really take away another 20% equity from you, I'm afraid the first unhappy is you, it won't take three years, we will have to turn our faces." If I ask for equity again, it will become the biggest stumbling block to JD.com's development, and it will not be beneficial to myself. ”

Zhao Zejun smiled directly, and without waiting for Liu Qiangdong to explain anything, he said: "Let's not mention the equity first, I have some other ideas, and I hope that next, from three aspects, will carry out in-depth cooperation with JD.com." ”

Listening to the meaning of Zhao Zejun's words, it didn't seem to be hypocritical, and Liu Qiangdong also breathed a sigh of relief.

The financing and equity transfer in the entrepreneurial stage are a last resort, painful and happy, but in the end it is still painful.

People who are about to starve to death, sell their sons for steamed buns to eat, and the monarch who is about to destroy the country marries a princess and a relative. It's nothing to be happy about.

No one is willing to exchange equity for support without paying the price of equity.

"Mr. Zhao, if you have any other requirements, you can mention them. What JD can do at the moment, I will definitely do my best. Liu Qiangdong said.