Chapter 161: The Price of the Second Round of Broadcast Rights
Liu Wei knows that this guy must be about the current broadcast rights of "Transformers", at present, Transformers can be said to be extremely hot on CCTV, and the story is that Golden Eagle Satellite TV is red-eyed. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
However, although Liu Wei didn't mind Wang Kaijiang's attitude before, he was still prepared to be embarrassed to open Jiang for this king.
Liu Wei deliberately hung his throat and said to the person on the other end of the phone: "Hey, who are you?" Is it that the signal is not very good, I can't hear clearly! ā
After speaking, Liu Wei smiled darkly.
Wang Kaijiang over there heard Liu Wei say this, and hurriedly shouted anxiously: "Teacher Liu, I am Wang Kaijiang of Golden Eagle Satellite TV!" ā
The voice was a little loud, so that Liu Wei couldn't help but move the phone away from his ears, and his heart was happy, which can be regarded as relieving the anger of this guy who was rude to hang up his phone back then.
Waiting for Wang Kaijiang to speak, Liu Wei said with a look of sudden realization: "Oh, oh, Golden Eagle TV, you say, what's the matter?" ā
"That's right, Mr. Liu, you contacted us before, I had some things at that time, I hung up the phone first, you see when you are free, let's talk about the second round of broadcast rights of "Transformers".
This Wang Kaijiang's tone was full of courtesy.
Liu Wei was deliberately silent and did not speak.
He is also weighing whether to continue to cooperate with Golden Eagle TV.
Liu Wei didn't speak, but Wang Kaijiang on the other end of the phone couldn't hold it, and hurriedly said to Liu Wei: "Hey, hello, Mr. Liu, are you still there?" ā
Liu Wei replied: "Yes, you can continue!" ā
"Mr. Liu, I had a bad attitude before, and I am here to apologize to you, but after all, business is business, and I also hope that you will not remember the villain, and don't affect the cooperation between the two of us because of my previous attitude." Wang Kaijiang's tone was full of sincerity.
Wang Kaijiang's attitude was not a big deal before, obviously since he apologized like this, Liu Wei still decided not to affect his plan because of this trivial matter.
Thinking about it, Liu Wei opened his mouth and said, "Well, that's the reason, you go on." ā
This Wang Kaijiang was relieved to see Liu Wei talking like this, and said to Liu Wei: "Mr. Liu, thank you for giving me the opportunity, yes, our station leaders watched the "Transformers" you broadcast on CCTV, and felt very good, subverting the previous cognition of our team's animation, and was very resolute to buy your two rounds of broadcasting rights, do you have any intentions in this regard?" ā
When Liu Wei heard this, how could there be such a negotiation? I told my hole cards in advance, and I was sorry for myself if I didn't kill it well.
Liu Wei immediately coughed lightly, pretending to be embarrassed and said: "This, at present, it is currently being discussed with Pear Flower Satellite TV in the central and southern regions, and the price has not been negotiated yet." ā
The main ratings battlefield of this Pear Flower Satellite TV and Golden Eagle Satellite TV are in the people in the central region of China, according to the convention, only one program can be sold on one side of the overlapping ratings, of course, the one that is acquired must be added.
When Wang Kaijiang of Golden Eagle Satellite TV heard this, he was a little anxious, and said to Liu Wei: "Teacher Liu, don't rush to sign the contract, our Golden Eagle Satellite TV will give more money!" ā
When Liu Wei heard this, he knew that this Golden Eagle Satellite TV was a little out of order, and he smiled secretly in his heart, but his tone was embarrassed and said: "This is not good, although the price has not been signed, but the intention has been reached, is it not a breach of the contract?" ā
Over there, Wang Kaijiang hurriedly said: "How can this be a breach of contract, isn't this a contract that has not been signed yet, you wait a minute, I will fly to Yanjing tomorrow and talk to you, don't sign it!" ā
Liu Wei pretended to be embarrassed, but finally said: "That's it, you still said that you don't come first, I contacted the heads of several other satellite TV stations before, and let's negotiate together when the time comes!" ā
"Okay, well, then please let me know. Goodbye Mr. Liu! ā
"Hmm!"
With that, the two hung up the phone.
Hang up the phone, Liu Wei is in a good mood, before, Liu Wei did contact Pear Blossom Satellite TV, after all, the ratings gap in the central part needs to be filled, but after all, the influence of Pear Blossom Satellite TV is not as good as Golden Eagle Satellite TV, Pear Blossom Satellite TV's influence only has some influence in Jiangnan Province, out of Jiangnan Province, the radiation to the surrounding provinces is too weak.
Now Golden Eagle Satellite TV is begging for itself in turn, Liu Wei's previous planning and layout is about to succeed, the five David TV in the east, west, south, north and middle have all been completed, and now they are waiting for the future "Transformers" to become popular all over the country again.
Simply Liu Wei made an appointment with the Northeast Satellite TV, Northwest Satellite TV, Ludong Satellite TV, Liangguang Satellite TV and the Golden Eagle Satellite TV that he joined later.
Liu Wei booked a conference room at the Yanjing Hotel in advance, where he was ready to negotiate with everyone.
For this negotiation, Liu Wei is well prepared, starting from CCTV's recent ratings on "Transformers" and the enthusiasm of advertisers, he is ready to talk to everyone and strive to win a good price.
On this day, the people in charge of related matters from several TV stations came, and Liu Wei greeted them at the door and entered the conference room that had been booked at the Yanjing Hotel before.
The heads of several TV stations, you look at me, I look at you, their eyes are full of vigilance, in their eyes these are competitors.
Liu Wei took a look at these five people, among which Liu Wei only knew Zhao Zhentong of Ludong Satellite TV, and there were a total of two men and two women from the other four satellite TVs.
Liu Wei invited a few people into the conference room, and after sitting down, he said: "Everyone, I am the person in charge of the 'Frame Beauty' animation, and I am Liu Wei. Today, everyone is here to negotiate the second round of broadcast rights of "Transformers", let's introduce each other first! ā
As soon as Liu Wei said this, Zhao Zhentong got up and said: "Let me introduce first, I am Zhao Zhentong, from Ludong Satellite TV." ā
Then there was a man who looked a little fat, wearing a pair of glasses, and his eyes behind the glasses were shining, and he got up with a smile and said, "I'm Wang Kaijiang, from Golden Eagle Satellite TV." ā
As soon as this person said this, everyone looked sideways, after all, Golden Eagle Satellite TV is currently the first in the comprehensive ratings of major provincial satellite TV!
Seeing everyone like this, this Wang Kaijiang also sat down with some glory on his face.
Then the only man left stood up and said, "I'm Gu Kaixuan from Northwest Satellite TV, I met for the first time, take care of me." ā
I saw that this Gu Kaixuan's face was thin, his cheekbones were distinct, and he had a literati atmosphere.
After Gu Kaixuan's introduction, the woman in her thirties, with a beautiful face, fashionable clothes, and a reserved smile on her face, said: "I'm Mu Yulian from Liangguang Satellite TV, it's a pleasure to meet everyone!" ā
Needless to say, the only woman who is about forty years old and has a cold face must be from Northeast Satellite TV.
Sure enough, the woman got up and said to everyone: "Hello everyone, I'm Zhou Mujin from Northeast Satellite TV." ā
Liu Wei nodded, and when he saw that everyone had finished introducing and distributed the documents prepared in advance, he opened his mouth and said: "Everyone, this time everyone is here for the second round of broadcast rights of "Transformers", because I am not going to engage in the form of solo broadcasting in the second round of broadcasting, so this time I called everyone here in the hope of being able to discuss the price with you." ā
Hearing Liu Wei say this, the hostility between everyone can be regarded as dissolved.
However, Zhao Zhentong's face was as usual, he already knew in advance that Liu Wei's broadcast rights this time would not be sold to just one company.
Then, everyone began to look at the information that Liu Wei had given them in advance.
They had already known the ratings of CCTV's "Transformers" through various channels before, but they were not as detailed as Liu Wei's collection.
Everyone looked at the information and couldn't help but be secretly shocked, they knew that the ratings of this Transformer were very good, but they didn't expect it to be so good.
Liu Wei made a line chart for the ratings, and I saw that although the line chart was bent, it was still rising overall.
Liu Wei saw that it was almost over, and said to everyone: "You have also seen what you have in your hands, this is the information I got from CCTV about the ratings of our "Transformers", since the start of the broadcast, the ratings of our "Transformers" have been above 16%, the average rating is 16.3%, and the highest rating is 21.6%.
Second only to CCTV's "News Network", even if it is a prime-time TV series, we do not have as high ratings as our "Transformers", I don't say it, everyone knows what this concept is.
This time, everyone has the intention of broadcasting the second round of our "Transformers", let's talk about the price openly, and this time we provide two plans for you to choose from. The first one is a fixed price, 70,000 per episode; a total of 700,000; Another option is 30,000 per episode, starting with 6% of the ratings, and below 6% is still 30,000 per episode, higher than 6%, and the price will increase by 10,000 for every percentage point increase. Don't you know what to say? ā
As soon as Liu Wei said the price here, everyone looked at each other with a deep groan.
At this time, Mu Yulian of the two radio and television stations had shrewdness in her eyes, and said: "Mr. Liu, I think your price is a bit high, if it is calculated according to 70,000 yuan, our station's advertising revenue must be about 130,000 yuan to be profitable, I don't think I can accept this price!" ā
"Yes, I think this price is also a bit high, the prime-time ratings of our station's ratings are about 8 percent, I think 70,000, this price is really a bit too high." Ms. Zhou Mujin from Northeast Satellite TV also said seriously.
However, Zhao Zhentong of Ludong Satellite TV and Wang Kaijiang of Golden Eagle Satellite TV did not speak.
Gu Kaixuan of Northwest Satellite TV looked left and right, and saw that Zhao Zhentong and Wang Kaijiang did not speak, and he also suppressed his words, hoping to hear what Liu Wei had to say.