On May 1, many Dahua families turned on their TVs at half past eleven at noon. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

With decades of experience, many Dahua people know that this day every year is the day when the annual public service advertising competition begins.

There are many public service announcements in Dahua, and the major channels of the Royal Television Network will broadcast a public service announcement during the prime time of the day, including the prime time of 12 o'clock at noon and the prime time of 8 o'clock in the evening.

PSAs are non-profit advertisements, but PSAs can play a subtle role in educating the people. For example, public service announcements on smoking cessation have been broadcast for decades, which has led to a significant drop in the number of people smoking in Dahua.

A few decades ago, there were quite a lot of smokers in Dahua, not only men, but also many women, and the most troublesome thing is that the smoking age is getting younger and younger.

For all smokers, cigarettes are essential daily spiritual food, but this kind of thing is an out-and-out chronic killer for human health.

However, Dahua's law could not explicitly prohibit the elimination of all cigarette manufacturers, so the then Minister of Culture and Sports and the Minister of Health jointly came up with a solution, that is, to use some horrific public service advertisements to stop smoking to bombard the people repeatedly, so that the people can completely understand that smoking is actually a kind of chronic suicide.

As a result, after decades of uninterrupted publicity, smoking cessation has been carried out quite well in Dahua.

Dahua, which used to be the largest in the world in terms of the number of smokers, has now fallen to the third, and the number of smokers, who accounted for 40% of the country's population in the 70s, has now dropped to 20%.

The most gratifying thing is that there are very few teenagers under the age of 18 who smoke anymore, and the vast majority of smokers are now adults over the age of 18.

Seeing that public service advertisements play a huge role in educating the people, the Ministry of Culture and Sports is even more enthusiastic about public service advertisements.

Later, the Ministry of Culture and Sports simply launched the Dahua Top Ten Public Service Advertising Competition, and then this kind of activity has been insisted on from the late 70s to the present.

Every year after the first lunar month, the Ministry of Culture and Sports will select the 10 largest and best reputation advertisers in China, and then each of these 10 advertisers will produce a public service advertisement, the content of the public service advertisement is mainly to quit smoking, help others, protect the environment, respect the elderly and love the young, safe travel and other aspects.

After the PSAs are produced, they are broadcast on May 1 every year for six months.

Then the people of Dahua will vote for these ten public service advertisements, the previous way of voting was by mail, a little more troublesome, in the last 20 years or so, it is much simpler, go directly to the official website of the Royal Television Network and vote with your fingers.

Finally, through the voting of the people, the best public service advertisement of the year was selected.

And today is the first day of the annual Top Ten Public Service Advertising Competition.

The 10 PSAs will be broadcast on 23 channels of the UOB Royal Television Network on a rotational basis, with PSAs on smoking cessation on Channels 1 and 20, and PSAs on environmental protection on Channels 2 and 19...... By analogy, this will ensure that the people who watch the Royal Television Network can see these ten advertisements.

And at noon today, many Dahua people who like entertainment programs turned on the TV early and locked it on the third channel. Then before the broadcast of "Noon Entertainment Express" that started at 12 o'clock, all the people who were watching Channel 3 saw a different public service advertisement.

On the noisy road, a very ordinary-looking young man is walking on the sidewalk, with the busy highway on one side and the noisy commercial and residential buildings on the other.

The young man was carrying a bag, and he had just walked a short distance when some water suddenly fell from the sky and poured it directly on the top of the young man's head.

The young man looked up with a frown, and then his brow relaxed. It turned out that on the second floor of this commercial and residential building, the family's sewer pipe was pouring sewage out.

The young man smiled helplessly, as if he could understand this situation very well.

Many of the people who were watching this advertisement also laughed.

From the young man's clothes and the surrounding scenery, the people who watched this advertisement could clearly distinguish that this should be the southernmost states of Dahua, or simply a few vassal states in the south of Dahua.

The sewage that was poured on the top of the head by someone, if it was in the north of China, the person who was watered would be angry. But in the south, this situation is often encountered, you can't do anything even if you get angry, and this is the way of life here.

After the young man in the picture smiled bitterly, he did not get angry, but looked around, and then moved a pot of dried flowers that looked dead from the corner of the roadside flower bed, and then put the dried flowers with the remaining branches at the place where the sewage fell, so that the sewage poured from the upper floor could only fall into the pot of flowers, and not flow sideways to the road.

The young man, who had done all this, smiled and clapped his hands, and then continued on his way.

As soon as the picture turned, a middle-aged aunt pushing a fast food truck appeared on the road in front of her, because of the road, the middle-aged aunt's fast food truck was blocked, and it was obvious that the middle-aged aunt's strength was not enough to push the fast food truck onto the road.

The young man quickly ran over, and in the surprised and grateful eyes of the aunt, he worked together with the aunt to push the food cart up......

The picture turned again, the young man sat on a food stall for breakfast, a dirty stray dog ran over, sat on the ground next to the young man, looked at the young man with pitiful eyes, and stretched out his dirty paws to wave at the young man, as if to say: "Good man, please give me something to eat......

The young man looked at the poor stray dog, smiled and shook his head, and then took the only fried chicken leg from his plate and brought it to the stray dog's mouth. When the owner of the restaurant saw this scene, he shook his head disdainfully, as if complaining that this young man didn't know how to cherish food, and actually gave chicken legs to a stray dog to eat......

The young man walked forward again, and saw a mother and daughter on their knees begging on the ground on the side of the road.

The mother and daughter are dressed in tatters, and they look very pitiful, especially the little girl next to the mother, who looks like she is six or seven years old at most, and her little face is dirty, which makes people feel sorry.

The young man stood on his feet and looked down to see that in front of the mother and daughter there was a broken cardboard with a few words written on it: "Children's education funds".

Perhaps moved by those words, or perhaps moved by the eagerness in the little girl's eyes, the young man just hesitated, and then took out his wallet, which contained three red hundred-dollar bills, and the young man took out one of them without hesitation, put it in the box that the little girl was holding in both hands, and then smiled and walked away in the grateful eyes of the mother and daughter.

An old man who bought a newspaper next to him also shook his head disdainfully when he saw this scene, as if to say: "Young man, you have been deceived......

The picture turned again, it was already dark, and the young man returned to his rental house slightly tired. But before entering the house, the young man did one more thing, and that was to take out a small bunch of bananas, to which a rope was attached, and the young man quietly hung the bunch of bananas on the doorknob of the other room, and then quietly entered his room.

As soon as the young man entered the house, the door of the house with bananas hung on it opened, and a gray-haired, somewhat unscrupulous woman who was at least seventy years old poked her head out of the door, and then the old woman saw the bunch of bananas hanging on her doorknob......

Seeing this, only forty seconds have passed for the advertisement, but many viewers are a little confused.

If it was said that the chicken was watered by the sewage, this guy not only was not in a hurry but also moved a pot of flowers that were about to dry up and put it on the landing site of the sewage, this is because the local customs may be excusable, but the things that the young man did later are really a little incredible.

Helping the middle-aged aunt push the cart, this is good to say, although this kind of help is not very common in these years, it is not a rare thing. Some viewers even asked themselves if they saw someone who needed help with the cart, and if they were in a good mood, they might have helped with the cart.

But when the young man ate later, he fed the only chicken leg on his plate to a stray dog, although the stray dog looked quite pitiful, but the young man did this, which was really a little confusing.

Not to mention the mother and daughter who look like liars on a one-to-one basis.

There is no shortage of beggars on the streets of Dahua, but these beggars really rarely help them, because there are many scammers among these beggars. It is very disdainful that these scammers take advantage of the kindness of well-wishers to defraud money.

But this young man took out a 100-yuan ticket without hesitation, and the audience could see it very clearly, it was one of the only three 100-yuan tickets left in the young man's wallet.

It's not wrong to help people, but it's a bit silly to help people so much, and to help a mother and daughter who are obviously liars at first glance.

As for the young man who bought bananas for his neighbors before returning to the rental house, he didn't let the neighbors know. Tsk, isn't this young man stupid? He still has 200 dollars left on his own to do such a thing?

Many viewers watched it with some disdain, after all, in this society, such a stupid and naïve guy is really too rare.

It's just a pleasure to help others without asking for anything!

Although the shooting technique of this public service announcement is very peculiar, just like a micro-movie, many viewers have never even seen such an advertisement, but in this short 40-second shot, no matter how novel your shooting technique is, there are still many viewers who are unwilling to watch it because of the young man's performance.

Just as these audience members were about to change the channel, a line of subtitles and a paragraph suddenly appeared in the picture.

"What does he get in return for doing this? And what if he does it every day?"

This sudden sentence immediately made many audiences who were ready to change the channel stunned.

Yes, this young man will not have anything in return for doing this, especially after being cheated of a hundred yuan by the mother and daughter who are obviously liars, do you still expect the liar mother and daughter to give that young man anything in return?

But the latter sentence is obviously reminding the audience that this young man seems to be going to do this......

Those who were about to change the channel simply did not change the channel, and those who wanted to turn their heads and do things did not do anything, and their curiosity was all aroused by the sudden sound.

They also wanted to see if this young man would continue to do this kind of abuse.

As a result, the next morning, when the young man walked again to the watered place, he saw that the sewage flowing from the sewer pipe on the second floor was poured directly on the pot of flowers he had moved. The young man smiled and moved on.

The middle-aged aunt's fast food truck was still stuck on the road, and the middle-aged aunt seemed to know this young man, and complained with a smile why this young man was late?

The young man didn't mind and continued to help the middle-aged aunt push the food cart up.

Outside the small restaurant where breakfast was eaten, the stray dog came running again, and seemed to be familiar with the young man. As a result, the young man smiled and took out two chicken legs, one for the dog to eat, and one for himself. Apparently, the lad had thought of the dog before eating......

In front of the mother and daughter who were still kneeling on the side of the road begging, in the eyes of the little girl holding the box in both hands and looking up in anticipation, the young man did not hesitate to take out his wallet again, and took out one again from the only two hundred-yuan bills......

The young man gave up his seat to the woman on the bus and, before returning to the rental house, hung a small bunch of bananas on the old woman's doorknob as usual......

As soon as the picture turned, the young man was eating the simplest white rice in his room shirtless, and he didn't even have a dish, but the young man still ate with relish......

Many viewers are even more confused, this young man is crazy? That's not how to do good deeds, right?

As the young man did the same thing day after day, the middle of the picture sounded again.

"He didn't get anything, he didn't get rich, he didn't appear on TV because of it, he was still unknown, and he didn't become more famous......"

Accompanied by the sound in the picture, the picture flashes one by one, but some of the circumstances in the picture seem to change.

First of all, the middle-aged aunt who was helped, although the young man was still helping her push the cart, it could be seen that the middle-aged aunt seemed to have become very familiar with the young man, not only joking, but also buttoning her baseball cap on the young man's head.

As for the stray dog, after eating, he followed the young man and crossed the road with the young man......

Seeing the audience here, most of them felt that something seemed to have been gently touched in their hearts......

And when the young man came to the place where the mother and daughter were begging again, and took out his wallet again to take out the last hundred-dollar bill, he was surprised to find that there was only the mother kneeling there begging, and the dirty little girl was gone......

The expression on the young man's face slowly changed from surprise to sadness, as if the young man had thought of something that made people feel heartbroken.

The next moment, the young man's sad gaze and the mother's gaze touched, and the hearts of the viewers watching this paragraph suddenly tightened.

What about that little girl? Why wasn't she here? Could it be that something had happened?

This is the question on the minds of almost all viewers who are watching the ad? Although the vast majority of people think that the mother and daughter are actually a pair of liars, it is the mother, not the little girl, who is hateful.

That little girl is six or seven years old at most, how can she be a liar?

But why didn't it be the hateful mother who disappeared, but the pitiful little girl?

Just when all the viewers were worried about the little girl who disappeared inexplicably, a crisp "Mom!" suddenly sounded on the TV.

As soon as the picture turned, the young man with surprise and sadness on his face, after hearing this voice, suddenly turned his head to look in the direction from which the voice came, and the sadness on his face disappeared immediately.

The voice is so crisp and so beautiful, and the audience who is watching this paragraph is completely attracted by the crisp "mother" voice of this life.

The picture turned again, and a little girl in a clean and tidy school uniform, carrying a cross-shoulder backpack and combing a cute little ball, was standing there with her head tilted, looking at the young man.

Obviously, this neat and tidy and unusually beautiful little girl is the same little girl who knelt there with her mother and begged here a few days ago.

The little girl who was kneeling here begging at that time was dirty, her hair was fighting with the bird's nest, and her face was dirty and she couldn't see her lovely face at all.

And now, this well-behaved and lovely little girl is standing there so pretty, with a confident and happy smile on her face.

This change is too big, really too big, so big that people almost can't accept it.

Just now, when I saw that the place where the little girl was supposed to be kneeling became empty, everyone subconsciously thought that something might have happened to the little girl.

But in a blink of an eye, things turned out to be a turning point, and the little girl who originally thought something was going to happen turned into a cute little angel, and she was also a little angel with a schoolbag and a school uniform!

Seeing this, everyone knows that the mother and daughter are not liars, and the so-called "children's education funds" are not fooling people. That kid really needs the help of a good Samaritan to go to school.

If it weren't for this young man taking out two hundred-dollar bills in a row, the ghost knows how long the mother and daughter would have to kneel here to make up enough money for their children's schooling!

But it was the young man who was mistaken by many viewers just now that he was a good-natured fool, and it was with this kind of good behavior that he finally returned to the campus

At this moment, almost all the viewers who were watching this advertisement felt that the thing that was originally slightly touched in their hearts seemed to explode suddenly, and a feeling of numbness and crispiness that was more refreshing than knocking the medicine suddenly spread from the root of the tail to the back of the head.

That kind of refreshing energy, I mentioned it!

The most important thing is that in addition to this comfort, what emerges from the hearts of many audiences is more moving......

In the picture, the young man's face showed a relieved smile, although the young man was not handsome, and his smile could not be described with a good look, and even a little ugly, but at this moment, everyone thought that this young man's smile was so sincere and so touching.

The old newspaper seller, who had been reading jokes and shaking his head, also took off his reading glasses in surprise, as if he didn't believe all this in front of him at all.

The middle of the picture sounded again at the right time.

"All this he did, and the reward was affection. ”

The picture turned again, the young man and the middle-aged aunt were talking and laughing and pushing the food truck, and the young man continued to feed the stray dog outside the small restaurant......

Picture Voice: "He witnessed happiness. ”

The young man continued to give the few dollars to the beggars, and continued to give up his seat on the bus......

Picture allot: "Be able to empathize with others." ”

The trembling old woman, when the young man came home, held a bunch of bananas in her hand, smiled and asked the young man to come and eat together, and gave the young man a big hug......

Picture voice: "He felt the ...... love"

The woman who had been given up her seat smiled gratefully at the young man, and the stray dog had been washed and ran over with half a bucket of water in her mouth to let the young man water the flowers......

Picture bar: "He got what money can't buy......"

In the picture, the pot of flowers that had dried up and was about to die actually regrew green leaves, looking vibrant.

Picture voice: "The world is a more beautiful place because of it!"

At the end of the picture, with a happy smile on the face of the person this young man once helped, and a picture of a city that looks particularly beautiful in the sunset, the voice of the painting sounded again: "What is the greatest pursuit in your life...... Let's help others!"

The final scene of the advertisement is fixed on the young man sitting with the stray dog in a garden full of flowers, as if admiring the spectacular sunset over the city, and as if he is pondering who needs help tomorrow.

And so the whole ad ended.

Almost none of the viewers who watched this advertisement made a sound, but at this time, all the viewers who watched this advertisement had a look on their faces called "moved", and of course, there were some other things in their eyes, just like the last look of the young man in the picture.

Who are the people I need to help tomorrow......

(It's a big chapter, more than 6,000 words.) It's been a long time since Xiaomo has written such a big chapter. However, Xiaomo didn't want to break this chapter, because once it was broken, then the chapter would be incoherent. Whatever, there are more words, more yards, anyway, this chapter Xiaomo feels very cool, and he will code this chapter in seventy minutes, nearly twice as fast as usual. It's fun to help others, it's really cool!)