"Master, how did you come up with this idea? It's so exciting! Zhong Hansheng rubbed his hands excitedly, "If this advertisement is filmed, it will definitely cause a sensation in Dahua, and according to my experience, this advertisement is also likely to become the first public service advertisement of this year in the selection at the end of the year." Pen? Interesting? Pavilion wWw. ｂiquge。 Thank you, Info Master. ”

"Second uncle, it's not interesting for you to say such kind words. We are a family, why do you still say that kind words as a family? ”

Zhong Hansheng smiled and nodded, "Then I'll take a look at the advertising script of that shampoo." ”

The Grandmaster nodded, turned to talk to Zhong Qi about the preparations for the world tour.

More than 20 minutes later, Zhong Hansheng closed the script, and there was a stunned look on his face that he couldn't explain, as if he was shocked by the idea of the advertisement. Finally, as soon as he raised his head, he said to the grandmaster very firmly: "Master, I want these two books, you can make a price!" ”

The Grandmaster smiled and said, "Second Uncle, it's even more boring for you to say this. As I said earlier, we are a family, since we are a family, what kind of money do we talk about? Your nephew is no poorer than the year before last and hate to be pants, and now your nephew and I are not short of money at all, you talk about money for me, isn't this smoking my big ear scraper? ”

Zhong Hansheng waved his hand and said: "Master, I know what you think, but in business, these two books of yours are simply God's masterpieces, so it must be valuable, if you give it away for free, I don't want it." ”

The grandmaster thought for a while, and then said with a smile: "That's it, second uncle, I will transfer each of these two books to you with a symbolic royalty of one Chinese yuan, you can see that it's okay, right?" ”

"This ...... How can this be done? ”

Zhong Qi persuaded on the side: "Second uncle, since the master said so, then this matter is decided!" Two Chinese dollars, these two books belong to the big bell advertisement! ”

Zhong Hansheng looked at the Grandmaster hesitantly.

Grandmaster Zhengse said: "Second uncle, don't fight around. I think when our family was in difficulty, the boss helped me a lot. As the saying goes, the grace of a drop of water should be reciprocated by a spring, not to mention that the help that the boss gave me back then was not only the grace of a drop of water. Now I'm giving back two ideas, what is that? ”

Zhong Hansheng heard this, thought for a while, and then nodded and said, "Okay, I won't say anything else, this matter is settled." You two keep talking, and I'll go back and hurry up to shoot these two commercials. ”

sent Zhong Hansheng away, Zhong Qi stayed, and at the same time called the other brothers over.

Yesterday I drank a lot, and my brothers didn't carefully plan a detailed plan for the upcoming global tour, and today there happened to be nothing to do, so they got together to discuss more, and tried to mark all the things that their power band needs to pay attention to, and save any mistakes when they started the global tour.

Although the brothers are now famous, in terms of global tours, the brothers are out-and-out chicks. Even Ah Weld is a chick in this regard. Although Ah Weld has found a group of professionals who specialize in global tours, they are auxiliary after all, and the main thing depends on the grandmaster and his brothers.

After Zhong Hansheng returned to the company, he immediately gathered all his subordinates.

The creativity of these two advertisements given by the grandmaster is really classic, mainly because Zhong Hansheng has never seen such an advertising idea before.

Whether it is the shooting technique or the overall artistic conception, Zhong Hansheng has never seen it.

Therefore, Zhong Hansheng is sure that as long as these two advertisements are filmed as written in the script, once they are broadcast, they will definitely cause a sensation.

In Zhong Hansheng's eyes, these two advertisements are not advertisements at all, but more like a micro-movie.

In fact, these two advertising ideas given by the grandmaster were very famous advertisements in the previous life.

The advertising idea of Lijie shampoo is the classic inspirational advertisement that the grandmaster copied from the Thai Pantene in his previous life, that is, a little girl who was born deaf, overcame all difficulties, and finally won the championship of the national music competition as a deaf-mute.

After the launch of this advertisement in the previous life, it caused a sensation all over the world, especially in Asia. An advertisement was arranged in the form of a micro-film, which had not been seen in previous advertisements. This advertisement by Pantene in Thailand broke this shackle and finally became such a classic advertisement.

In particular, the classic slogan composed of four words in this advertisement has become Pantene's exclusive adjective - you can shine!

Now, the grandmaster has brought that advertisement into this world, and it can definitely cause a sensation. Because the advertising in this world is similar to the previous life in the twentieth century, it is purely advertised, and there is no such advertising form similar to micro-film.

Zhong Hansheng was amazed, but you can imagine how ordinary people would react after seeing this advertisement.

As for the public service announcement that helps others, it is similar to the advertisement for this shampoo, which is in the form of a micro-film.

It's just that the highlight of this advertisement is not inspirational, but a kind of education that sneaks into the night with the wind and moisturizes things silently.

Compared with the shampoo advertisement, Zhong Hansheng values this helpful advertisement more. Not only because this advertisement is a task belonging to the Ministry of Culture and Sports, but more importantly, Zhong Hansheng saw the essence of this advertisement from the script, which is also the title of this advertisement - pay and return.

Although it is said that there is no reward for helping others, is it really not rewarding to really help others?

No! Helping others can be rewarded, and it's a reward that will be heartfelt!

This reward is not material, but purely spiritual.

Now Dahua is strong and prosperous, and the people live a rich life, but the people's material requirements are not very high. Now the people of Dahua pay more attention to spiritual satisfaction.

And this advertisement is based on the vision of a flat-headed ordinary person, telling people how to get spiritual satisfaction, that is, perseverance to help others.

As long as you continue to help others, then you will experience an incomparable sense of spiritual satisfaction while giving, and at the same time seeing the people being helped live better.

People who were not as good as themselves, or those who encountered difficulties, lived better and better with their own help, got rid of difficulties with their own help, and they achieved the goal of living a good life with their own help, and it was their own dedication and help that led to this beautiful situation.

Seeing more and more people in difficulty living a good life, more and more people you have helped will smile the most sincerely, even if there is no material return, but this smile is definitely the most satisfying reward in the world!

Zhong Hansheng knows very well that once the people watch this advertisement and experience that kind of spiritual reward, then this kind of behavior of helping others will happen more in the land of Dahua.

This is definitely a great PSA!

PS: Bow and thank "Ziyan Tianjiao" for a big 500 tip!