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The net of the TV series has been spread for half a year, and "Langbang" filmed by Director Kong and "Weiwei" filmed by Director Lin have started advertising placement. This article is written by. The filming of the first "Weiwei" started much earlier, so now the advertising placement cooperation has been almost filmed, and it is a modern drama, so there are still a lot of implants.

"Director Lin, is it too much to implant fifty advertisements?" Gao Leng was a little worried when he saw the payment form of the advertising partner submitted by the supervisor. I saw nearly 50 advertisers on the list.

Product placement is a common way to make money from filming a TV series, advertisers are optimistic about the TV series and invest money, actors hold their products while acting, or use their products, or shoot in some businesses and tourist attractions that have placed ads, and so on.

"How can there be more than fifty? You're shooting a modern drama, and I'm shooting it. The veteran Director Lin smiled faintly, her waist was not very good, she was very worried when she saw Gao Leng but she didn't even get up, filming a TV series is a physically and mentally tiring job, she even closed her eyes, and the assistant hurriedly gently massaged her temples.

Modern dramas are always better than ancient dramas to implant advertisements, as small as mobile phones, the clothes of the female protagonist and the male protagonist, a sip of water to drink, to the real estate where the female protagonist and the male protagonist live, and the kitchen appliances used at home, etc., all can be implanted, and they are implanted without traces.

"There were more than 200 of them, but I rejected most of them. Director Lin was very regretful in his tone: "Your standard is to create high-quality products, not too many advertisements, so just put fifty advertisements, and you can earn more than 40 million." ”

Gao Leng saw that Director Lin was very sure, although he was a little worried in his heart, but he didn't say much, after all, in this business, the 65-year-old Director Lin was far more experienced than Gao Leng, he looked at the advertisers seriously, the three largest and most expensive, one is a private university, one is a laptop, and one is an online game, and the implantation cost of these three adds up to 30 million.

"Your heroine is expensive, she chose the popular little flower, and she also requires this popular little flower to stay in the crew and film honestly, and can't take on other jobs, her cost alone is more than 60 million, can you do it without implanting some advertisements?" Director Lin said and sighed softly: "She alone divided more than 60 million yuan, the popular actors in these years are really making money, our Starlight Group is also cultivating artists, cultivate a few more like this, then you can make a lot of money." ”

"As long as you don't think it will affect the quality of the TV series, these are all at your suggestion, Mr. Lin, after working hard, how long will it take to finish filming?" Although Gao Leng is Director Lin's boss, he has always been honored in front of her. If she hadn't settled in, the director of the Starlight Group would be a group of unknown directors, and with her, it would be different, the old director would be different.

This is the same reason as the high price of the online text website to invite the great god to settle in, and it is a façade to be invited. And Director Lin is the face of Starlight Group.

"I feel more and more now, Mr. Gao, you do have a wide vision, you are not like other producers, you are completely different from them, and the current consensus is that producers always have to intervene in the director's shooting, even if they don't intervene, they will definitely intervene in the placement of advertisements. Director Lin gave Gao Leng a thumbs up, as a director, what I am most afraid of is that the producer requires a large number of advertisements to be implanted, and inexplicably add some lines and plots born for advertising, and if she can decide what commercials to shoot, this can not only achieve profitability, but also will not affect the overall plot.

"I'm not interested in consensus. ”

The advertising placement in Director Lin's drama has earned 40 million, which is decent for the plot placement of modern urban dramas, and it is not a big profit. When the audience watches the TV series, they will see the implantation in the play, but more of it is the advertising inserted in the process of screening, and the advertising fees are not related to the producer, and those fees are earned by the TV station, unless you have signed a VAM agreement with the TV station.

The previous cooperation model was that the TV station bought the exclusive broadcast right or rotation right of the TV drama party, and bought it at one time, so before the start of the TV series and during the screening process, the profit of those inserted advertising costs has nothing to do with the TV drama party, and the TV drama party earns the copyright fee.

For example, if a TV station takes a fancy to a certain TV series and buys it according to the exclusive broadcast rights of 1.8 million episodes, a total of 20 episodes, that is, 21.6 million yuan. The exclusive broadcast right means that this TV station i is an exclusive screening, and if other TV stations want to broadcast it, they have to find this TV station to buy the broadcast rights. And the rotation right means that several TV stations buy the broadcast rights of the TV series together and screen it before and after.

For the TV drama party, this is a hammer deal, after the copyright is sold, whether the ratings are good or not, and how much profit you make from the advertisements inserted by your TV station, I don't care, I don't care, you give me money, I give you the TV series.

If the TV station has a good vision, aims at a TV series with great potential and buys it at a very low price, and as a result, the TV series is on fire and other TV stations have broadcast it, then the TV station that bought the exclusive broadcast right will make a lot of money. According to legend, a TV series named "Wushu Gaiden" has been broadcast for nearly ten years, and almost all major TV stations have broadcast it, but this TV series has not made much money, and it was sold to Imperial Capital TV at a price of tens of thousands of yuan per episode, which is a hammer deal. Naturally, it's not that TV stations will always take advantage, and some TV stations have gone wrong and bought some garbage dramas at high prices, resulting in low ratings, advertisers have abandoned them, and losses abound. However, no matter how much you pay in this situation, the TV series will not pay, because they have already received the money.

So, in order to avoid these two situations, a new model of cooperation has emerged: VAM.

As the name suggests, the word bet is to bet.

What to bet on?

Bet on ratings.

For example, the drama "Weiwei" is now going to be sold to the TV station, and the TV station thinks that Starlight Group is a rookie, so at most give you 400,000 episodes of the TV series, but Starlight Group feels that it is inappropriate, after all, this drama is a high-quality drama, and a lot of costs have been invested, 400,000 episodes are definitely lost, at least 1.2 million episodes, so so, the negotiation between the two sides is invalid, so they will make a "ratings bet".

If your ratings can reach 3 points, then I'll give you 1.2 million episodes, and if your ratings don't reach this point, then I'm sorry, 400,000 episodes.

This is known as a VAM.

"Do you sell the exclusive broadcast rights to the TV station next, or rotate, or sign a gambling agreement?" asked Director Lin.

These three directions determine the majority of the profit of the drama "Weiwei": selling copyrights.

When a TV series is filmed in the later stage, it's time to close the net, sometimes the popularity of the TV series does not mean that the film party makes a lot of money, the popular "Flower Thousand Bone", the film can be lost to death, and the water is deep.