When it came to taking away the naming rights proceeds, Yang Xiaojing refused decisively without hesitation. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

No one can agree, Zhao Zejun knows too well how profitable the naming rights are.

In the past two years, it has not yet reached the era of entertainment to death and the explosion of variety shows, and the naming fee will be a lot at the level of tens of millions, but in a few years, the naming fee of any well-known entertainment program will be calculated in units of 100 million.

Not to mention anything else, it was empty and not true, at its peak, the exclusive naming rights were sold for 500 million. That was, of course, many years later.

It is precisely because of this that Zhao Zejun wants to win this exclusive naming right. Entrepreneurs who can spend hundreds of millions of dollars cannot be fools, for enterprises, spending a lot of money to sell the exclusive naming rights of popular programs has huge benefits, and even far more than advertising on CCTV.

Mengniu yogurt, Yili, Xtep ...... By the way, there is also Wang Laoji, this familiar name, in Zhao Zejun's impression, is really popular all over the streets and alleys of the country, and it is directly related to winning the exclusive naming right of a certain program.

Throughout the year, it bombards the audience's ears regularly, and it's no wonder it's not popular.

Zhao Zejun can't forget it until now, in the 2005 Super Girl program, it was full of soft advertisements and hard advertisements of Mengniu Dairy, and the scene of overwhelming cow icons, and the host must say at the beginning of the sentence 'Welcome to China Mengniu Yogurt Super Girl' is still in my ears.

As long as you are willing to spend money, a small company with a small name can be known to the whole country and everyone within a year.

In the same way, it is even more impossible for Yang Xiaojing, a TV station professional, to hand over the naming rights of a promising variety show.

"Mr. Yang, I didn't make it clear just now." Zhou Yuanyuan smiled and added: "Tianze only needs to enjoy the naming right exclusively for one year, and after one year, the naming right will be taken out and the bidding will be tendered by bidding, and the two parties will still share it according to 55." ”

After a pause, he said: "Variety shows have their own development rules, generally the first year is the accumulation period, take Supergirl as an example, in fact, 04 is not too popular, it is just a good start." In the same way, if you can be popular, the real profit time is also after the second year, and we only need the naming rights of the first year. ”

Although Zhou Yuanyuan's analysis has some truth, Yang Xiaojing did not consider her proposal at all.

"Absolutely impossible." This time, she said directly to Zhao Zejun: "Mr. Zhao, it is impossible for any TV station and production company to cooperate with the exclusive naming rights of the network. I can talk about it, that is, I am optimistic about Do Not Disturb, if I can break 2 after the broadcast, the station may lose tens of millions. ”

"Tens of millions? Not so exaggerated, right? Zhao Zejun finally spoke, and said with a smile: "As far as I know, even this year's Supergirl, the exclusive naming right, is just this number." There are many variety shows with good ratings, and the naming rights are not even 10 million. ”

"Mr. Zhao, you only know one thing, but you don't know the other." Yang Xiaojing cupped her eyes and said, "This year's naming rights of Supergirl can only be regarded as a first-line level in the industry, and it is not the highest. But it is precisely because of the sudden popularity of Supergirl that it suddenly brought up the price of the entire variety show naming rights market. In the past, an ordinary show, like you said, did only need a few million to have an exclusive title, but now it is different, the market price is rising every day, and it has multiplied several times in a short period of time. ”

She picked up the cup and drank a few sips of water, and Zhengse said, "Mr. Zhao, Mr. Zhou, there is no naming right to talk about." I can ask Taili for an increase in the share. ”

"Yuanyuan, what do you see?" Zhao Zejun smiled and asked Zhou Yuanyuan.

Zhou Yuanyuan looked at Yang Xiaojing, then at Zhao Zejun, and said unhurriedly: "Well, then we both go back and think about it." Anyway, the current network broadcast effect is not bad, and Tianze is not in a hurry to go to the TV station, but it really can't work, so he just keeps broadcasting on the Internet. Director Yang, in fact, the Internet is our main business Mr. Zhao, if we really can't talk in the end, maybe Mr. Zhao can open up a new road for Internet entertainment variety shows. ”

Yang Xiaojing's face sank slightly, if you really decide to broadcast it on the Internet, it doesn't matter if you can't be on TV or not, why do you still come to talk to me?

But then again, even if the other party makes it clear and then takes the tone and deliberately pretends not to care, she really has nothing to do.

In the final analysis, Zhao Zejun is indeed an Internet person, this show is not the core for him, success or failure is harmless, and the provincial station really needs a good program to open the current deadlock.

Again the conversation fell apart.

Yang Xiaojing left with a calm face, and as soon as she sent the other party out of the door, Zhou Yuanyuan let out a long sigh, patted her chest and smiled at Zhao Zejun: "I was okay just now, right?" ”

"Promising." Zhao Zejun gave a thumbs up, looked at the time, and said, "You haven't eaten here yet, have you?" It just so happens that you are invited to have a supper in Shanghe in the evening, and the seafood porridge here is okay. ”

"I said why do you run here every day, it turns out that someone is making porridge for you to drink." Zhou Yuanyuan raised her eyebrows.

Lao Zhao laughed: "You are willing to spend money, and someone will make it for you to drink." ”

As he spoke, Ding Lan came in from the door, with a smell of wine on his body.

The door was not closed, probably because she heard Zhao Zejun's words just now, she glanced at Lao Zhao and said, "You came to me to drink porridge, which time did you ask for your money?" ”

"Hello Sister Ding." Zhou Yuanyuan went up to say hello with a smile, and said with a smile: "You really don't charge him money?" He's rich, don't cheat him. ”

"Don't bother with him, these men, they are cheap and obedient, and their conscience has let the dog take it away." Ding Lan pulled Zhou Yuanyuan and said, "Just like you, you can taste the skills of my chef here, girls drink porridge for beauty and beauty, and if you like to drink, you often come." ”

Zhou Yuanyuan stuck out her tongue and said, "I don't dare to come often, how can I afford your consumption." ”

"In the future, you won't be charged for drinking porridge." Ding Lan glanced at Zhao Zejun and said with a smile: "He's coming, I'll ask him to give double the money, don't you." ”

"I said that you will be exempt at every turn, such a big field, and you still don't lose money?" Zhao Zejun asked casually.

Ding Lan is indeed often free of orders, acquaintances come, this kind of supper, small snacks don't cost money at all, even if it is to open a big table box, when an acquaintance does a happy event, Ding Lan will take the initiative to waive the order.

There is also a category of customers, who hold a certain amount of power and occupy an important position, but can not be compared with businessmen economically.

Of course, those who can become real 'acquaintances' with her are not short of these money, and they usually take the initiative to give, and over the past few years, Ding Lan has made a lot of friends, but she always feels that it doesn't look like a business.

"If you want to take care of it, it's really lost, and I'll rely on your family to eat you!" Ding Lan turned around and pulled Zhou Yuanyuan to choose a supper.

……

……

Two days later, the second episode of Do Not Disturb continued to be broadcast on the Internet during the same time period.

In the last issue, a female guest was successfully held hands, and in this issue, there is another substitute, and there are still 12 people standing on the stage.

After the program was broadcast, counting the clicks of the previous issue, the real number of hits on the blog China has exceeded 50 million, and the number of viewers has exceeded 4 million.

With the successive airing of the two episodes, there have been some obvious changes on the network.

The most intuitive is the first broadcaster of Do Not Disturb, Blog China.

There has been a significant change to the top blog rankings on the homepage.

The blog popularity ranking is automatically counted according to the number of visits, comments and other data, which most intuitively reflects the popularity of the blog.

On the blog China, which is based on tens of millions, the ranking only counts the top 500, and those who can be on the list are absolutely one out of 10,000, or even one out of 100,000 or hundreds of thousands.

The top 20 of them automatically appear on the homepage of the blog China.

Less than three days after the second episode of the program aired, five 'new faces' appeared in the top 20 of the blog in China, all of which were from the Non-Honest Do Not Disturb program. There are four female guests, including Gianna, one male guest, and the host: Zhou Yuanyuan.

In addition, the blog rankings of the other two hosts have also entered the rankings, Huang Han almost entered the top 200, and the male host Jiang Zhen has entered the top 80.

The remaining 8 female guests and 4 male guests are obviously yin and yang.

6 of the 8 female guests entered the rankings, and 3 were in the top 200; Only one of the 4 male guests made it into the top 500.

Don't dare to say anything else, at least half of the guests and hosts in this issue are on fire.

These numbers, over time, are increasing at a high rate.

Of course, it is more difficult to enter the ranking of Baidu Tieba, and it is impossible to surpass the public topics such as 'games' and 'food' to meet the needs of all mankind.

But in the celebrity category, within a few days, the guests who are not honest and do not disturb have invaded a bit and dominated the trend.

Baidu launched a new feature this year: the search index, which ranks netizens according to their search popularity.

Since Baidu is almost the most popular and most used network product in China, covering almost the entire network, Baidu's search index has become a vane for all walks of life as soon as it appears.

On the celebrity search index, three of the top ten people are from Non-Honest Do Not Disturb.

In the entertainment program category, the online program that only aired one episode was not honest, and finally entered the top ten on the fifth day.

Of course, it is still at the bottom.

The first place is a super girl.

In 2005, Super Girl created a miracle in the ratings of entertainment programs, with an average rating of more than 8, and the final rating at the end of August, breaking 11! In one fell swoop, it became the hottest variety entertainment program in China, and it was several streets away from the second place. Jingnan Satellite TV, the broadcaster, is a traditional entertainment variety show powerhouse, because of Supergirl, it has become the national ratings hegemon, and has established the status of top satellite TV.

Zhao Zejun never expected his show to break 11, this kind of data is really unattainable, it requires the right time, place and all factors, not just personal efforts can be done, even if he comes to operate this year's Supergirl, or time again, and repeats the 2005 Supergirl, he may not be able to break 11.

In fact, after this year's glory, the ratings of Supergirl in the later period are getting lower and lower year by year.

However, the exclusive naming fee will increase year by year in the next few years.

The first place is Supergirl, the last place is Non-Honest Do Not Disturb, ranked one in front of Non-Honest Do Not Disturb, and the ninth place happens to be the imitation king of Provincial Taiwan.

Of the ten search list programs, nine are well-known entertainment programs on Star TV, and the ratings all broke 2.

Do Not Disturb is the only one in the top 10 that doesn't have a show on TV.