Chapter 89: Commercialization of Literature
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As one of the highest-level literary conferences in China, the Chinese Young Writers Literature Summit naturally gathers elites in major literary fields, such as traditional literature, fairy tales, history, science fiction, military, martial arts, and so on.
After each of the young writers who were named to speak gave their speeches, there was a "hundred schools of thought" that "contended." Literati have their own literary bones, and many young writers have different writing ideas and literary concepts, and there will naturally be no shortage of ideological collisions among them. As a result, in the auditorium, as more and more people put in the speakers, the conference finally had a real academic atmosphere.
The atmosphere of the meeting gradually warmed up with the speeches of each representative writer, some people agreed with it, some people argued with it, and those who seconded it.
Zhou Guoguo, winner of the "Maoton Literature Award", delivered a speech at the conference - "The Reform of Classic Literature in the New Era", pointing out that under the popularization of the Internet, the knowledge explosion of classic literature should adapt to the ever-changing speed of knowledge, keep up with people's reading rhythm and ideological dimension, and so on.
Such a large and pertinent topic naturally triggered the discussion of many traditional literary writers present, and it was one of the wonderful sources of the speeches at the conference.
At the meeting, the focus also focused on another writer, that is, Guo Jingming, one of the young banner writers of youth fantasy literature.
This person was invited to speak on stage, and before he could speak, it caused a commotion among some young writers in the audience. The reason for this is that Guo Jingming is a relatively special person in the writer's circle -- a person who vigorously advocates the values of money worship in his books, and his works are sought after by many teenagers and high school students aged seventeen or eighteen, and his works sell well all year round, occupying a place on the "Forbes Chinese Writers Rich List" for five or six consecutive years.
This person's work is vividly called "17-year-old" reading in the circle, jokingly saying that it is a kind of recreational reading for 17-year-old girls and teenagers, although it is not enough literature in the general sense, but it is highly sought after, well-known throughout the country, and has become a "spectacle" in the circle.
The reason for the formation of this "phenomenal level" is, in the final analysis, the success of Guo Jingming's "literary commercialization". In addition to his creation, he also opened a magazine company, which is called "The Smallest Story", which is one of the few best-selling magazines in China. And sometimes he invests in his novels and makes movies, and from time to time he appears in front of the media camera, and promotes them through guò "successful businessman writers", hyping and packaging himself like an artist to increase his popularity.
On the podium, Guo Jingming was dressed in a neat white suit, standing on the podium, not tall, looking like a villain, but he looked sharp.
And the content of his speech is what he is good at, and it is about the topic of "literary commercialization".
"Literary commercialization", as the name suggests, even in order to obtain commercial and economic profit from the literal benefits. It is mainly composed of publishing and distribution, publicity, adaptation of film and television, games, and even packaging hype including my author.
As a typical successful example of "literary commercialization", Guo Jingming talked eloquently in this regard, citing classics. Among them, he took the online novels that are gradually becoming the mainstream, combined with the rapid development of the modern Internet, as an example.
"As we all know, a book from writing to publishing, then to being read by readers, and finally being sorted out on a dusty shelf, although it will occasionally be turned out again, it cannot change the fate of being shelved, and with the advent of the Internet era, people have fewer and fewer requirements for physical books. If literature is commercialized, just like the current online literature, the text is simpler, and some kind of program deliberately caters to the preferences of readers, or caters to the possibility of commercial excavation, and is adapted into movies, TV series, anime, games, etc., can this fate be changed? ”
Guo Jingming raised his voice on the podium, paused, and his sharp eyes scanned the many young writers sitting in the venue, and then said indifferently: "I personally think it's okay, if contemporary literature wants to develop, it must take a new path, and the commercialization of literature may provide a better opportunity." That's all for today! ”
After speaking, the faces of the writers in the audience were different. Many people in the traditional literary circle couldn't sit still, and immediately bombarded Guo Jingming's speech, fighting with words.
Some people scolded him for talking nonsense, but of course, the literati didn't speak so rudely and directly, they all scolded around the corner, and they had to be more subtle and subtle, but the literary background was not shallow, and it could be heard at once.
Some writers ridiculed his works for trumpeting money worship, a value that is often "deviant" from social ethics, and the content of his speeches has no credibility at all, and is completely fabricated.
Among them, the traditional literary writers led by Zhou Guoguo opposed it most fiercely and vigorously "denounced". Zhou Guoguo spoke in the audience: "If literature is born for business and exists for economic interests, then how can literature have any 'Yan Ruyu in the book, and the golden house in the book', which is full of copper smell." “
The sentence is sonorous, and the meaning is insinuation, saying that you Guo Jingming smells of copper.
All of a sudden, Guo Jingming became the target of criticism by many traditional literary writers.
The young writers who participated in the summit were from all fields, and there were also writers in some fields who agreed with the views, such as online literature, which is very much in line with the commercialization of modern literature.
However, the literary field that caters to business is a small way after all, not orthodox, as one of the highest literary summits in China, most of the participants are orthodox literary circles, and Guo Jingming's speech has been criticized for being incomplete.
However, Guo Jingming looked completely indifferent to everyone, and when arguing with others, he was expressionless, and others were angry and red-faced, but he was not shocked by the humiliation, he was simply calm.
As everyone knows, it's not that Guo Jingming has no temper and no personality, on the contrary, he has a lot of personality and has always done his own thing in the circle. It's that he's used to it, and he's never had many friends in writers' circles. In the past, he was just famous, young and vigorous, and he argued with other writers many times, but then he seemed to figure it out, and felt that it was those peers who saw him famous and made money, and were jealous of him, so they came to "find fault"! Thinking about it like this, he was also proud in his heart, and privately called those people "sour talents". Perhaps this is a fact that he unilaterally admits in his heart, or perhaps it is a psychological suggestion to eliminate troubles!