If you follow Fang Xing's idea, you can make up a Weibo again...... In order to facilitate the distinction, it is called 'Fang Weibo', and Zhao Zejun's current Weibo is called 'Zhao Weibo'. Pen, fun, pavilion www. biquge。 info

Then the main competitor of Zhao Weibo has become Fang Weibo, which has a high homogeneity, which seems to relieve the pressure of blogging China, but in fact, it will lead to Fang and Zhao Weibo, and at the same time gnaw meat from the blog business.

What is the purpose of the new waste of so much effort to become the main blog in China?

It's not for any microblogging, but for the most popular blogs at present.

Weibo is good, not fake. Can Weibo really surpass blogs? Or can Weibo be operated well in the hands of Zhao Zejun, and will it be good in the hands of others?

It's all unknown.

But the status of the giant in blogging China is visible.

Therefore, Sina, it is impossible to sacrifice the interests of the blog and run to do Weibo because it sees that Weibo is good, if it does not conflict with the blog, it is fine, but the two are still in conflict.

How can the policy that has been set be easily changed because of uncertain external influences, and pay core interests to pursue unplanned gains?

"Moreover, if you run a blog and a Weibo at the same time, the investment is very large, and Blog China has no money in the account now!"

Speaking of money, Mr. Bai couldn't help but scold Zhao Zejun in his heart.

Before this guy resigned, he used all the funds in the blog China account through legal means, and the investment of investment, and the project of the project, and did not leave much usable wealth to the successor Fang Xing.

What's even more odious is that as soon as Zhao Zejun left, the blog Chinese advertisers almost left a quarter at once. Most of the rest are waiting, and after the Weibo project gradually took off, many of them chose to cooperate with the two at the same time.

As a result, the current blog in China is very, very financially tight.

There is no problem in maintaining normal operations, but before Zhao Zejun left, he also launched a large number of supporting projects, which must not be stopped, and played an important role in the development of the blog. In order to sustain these ongoing projects, significant investments must be made on an ongoing basis.

Therefore, although there is no economic plan in China, it does not have the financial resources to make a big move.

"Well, you do your research to see if it's feasible. If it is feasible, I will communicate with the board of directors again, maybe the board of directors of Sina and Mr. Cao will be interested. Mr. Bai said.

After Mr. Bai left, Fang Xing began to do research.

The so-called feasibility study is divided into many aspects, and when the item of 'property rights' can be found, Fang Xing was stunned.

Weibo, a new product that has just appeared, has actually been registered with the State Property Office!

What is registered is not the Weibo product itself, but a large number of core technologies related to Weibo.

For example, what Weibo generalization, Weibo integration method, Weibo terminal, Weibo list, Weibo topic server and system, Weibo message release method, etc., a lot, a search, the screen is all over the screen, not to mention thirty or forty.

The patent owner is all Zhao Zejun himself.

That's the problem!

Weibo is not a patent, but in order to develop Weibo, it is necessary to have these core technologies.

Even the development of Weibo is not particularly reliable, let alone spending a lot of energy and resources to make something that is not a Weibo?

Looking at the patents on the screen, Fang Xing was completely speechless.

At present, the awareness of intellectual property protection in China is very weak, and many entrepreneurs do not think of registering patents at the first time, but devote their energy to promotion and publicity. Most new products, even first-line popular software, have no intellectual property rights when they are first launched, and it is not until there is a dispute later, or the product is made, that there is room to register a patent.

This Zhao Zejun, who is young, how can he have such a heavy sense of property rights protection?

Besides, how can he register dozens of patents at once, and refuse to let go of even small details such as the style of the message list?

Does this guy have paranoia of being victimized, and when he comes up with some projects, the first thing that comes to mind is not promotion, but for fear that others will imitate his project?

……

Of course, Zhao Zejun is not a victim paranoia, but a victim who has seen too much.

One of the hidden dangers brought about by the rapid development of the Internet is the prevalence of software piracy and the lack of effective protection of intellectual property rights, and too many companies have suffered such losses.

In later generations, there were several microblogs competing with each other, and to a certain extent, it had something to do with intellectual property rights. It wasn't until two years after the launch of Weibo that the company successively patented Weibo technology, but these small technical points were not enough to stop copycats.

Zhao Zejun really didn't want to suffer from the enemy, and while competing with Sina, other large companies came out to do Weibo.

At the same time as the development of Weibo, an additional task was assigned to the R&D project team:

In the process of R&D and operation, each technology that can be proposed separately is packaged and patented.

As a result, the most frustrating patent application activity in the history of the mainland began: the entire Weibo project, from technology research and development to operation mode, etc., all-round, Zhao Zejun went crazy, and applied for a total of 189 patents.

Even if there is technical content and meets the requirements of innovation, even if Zhao Zejun has a good relationship and background in government units, it is almost impossible for all of these patents to be approved.

Of these 189 patents, only about a quarter were finally granted.

Rao is so, Zhao Zejun's goal has been achieved, more than 40 patents, enough Weibo will not be copied.

Even if the exterior is copied, in a short period of time, it will not be able to obtain the true essence of Weibo, and after the other party has corrected and improved, its own Weibo has already occupied a large market share.

"Weibo has been developing very strongly since its launch, and the gap between Blog China and Weibo is constantly narrowing. Gianna reported with a report, "But the size of blogs in China is so large that Weibo can't catch up with blogs in a short period of time by relying only on conventional means." ”

"Short, how long?" Zhao Zejun asked, with his eyelids rolling.

"According to the statistics of the data department, according to the current momentum, in about a year and a half to two years, Weibo can be compared with blogs. Gianna paused, "This is when there are no new major growth points for the blog." ”

Zhao Zejun waved his hand: "Okay, I know." ”

After Gianna left, Zhao Zejun got up, put his hands behind his back, and was alone in the office, looking out of the window at the blue sky and white clouds in the distance through the floor-to-ceiling window.

A year and a half is too long, and now is not a period of steady development.

At the cost of blogging China, the core project of the previous Internet, in exchange for the stability and rapid development of Weibo, the core project of the Internet in the next few years, in the early stage.

The period between the decline of blogs and the rise of microblogs is a transition period.

Just like the 'river crossing period' in war, the art of war is cloudy, and it is attacked half-crossing, and any army is the most vulnerable when it crosses the river, and it is easy to be hit hard by external blows.

Therefore, the shorter the transition period, the better, and the sooner this river is crossed, the better.

Just now Gianna said that 'relying on conventional means' cannot defeat blogging in a short time.

This is not wrong, but it is not accurate.

Corporate competition requires intrigue, but most of the time, it is more necessary to launch a large-scale battle on the frontal battlefield to defeat the opponent in an all-round way.

Weibo defeated blogs, QQ defeated MSN, and Baidu defeated Google, although there are thousands of schemes, but they can never be accomplished by relying only on a few so-called clever schemes.

In the final analysis, the fit between the product and the market, the promotion intensity and other conventional indices are the ultimate basis for whether the product can finally gain a firm foothold.

The previous battle with Jingda Ouyang De was a minority, after all, it was no longer a dispute between products and markets, but a personal contradiction between life and death.

If you want to catch up with blogs in a short period of time, establish a leading position in Weibo, and let this core Internet product related to the next few years mature as soon as possible, and then free up your hands to clean up the blog mess, what is needed at this time is a dignified battle, or even a series of big battles.

The victory or defeat of the war depends on logistics and the strength of the army.

It's the same in the shopping mall, relying on the quality of the product and relying on the investment of money. Weibo itself is more adaptable to the needs of the times than blogs and has natural advantages.

Then the next step is to invest a lot of money to further give full play to the advantages of Weibo.