Chapter 18 This doesn't work, that doesn't work

Zelianke actually has a layout in terms of video.

Storm Video.

A few years ago, when Storm was just starting, Zhao Zejun acquired the majority of Storm's shares and became the real backstage boss of Storm. In the past few years, Zhao Zejun has 'scrupulously' adhered to the 'duty' of an investor and chairman, and has not exerted any influence and pressure on the operation of Baofeng at all, only providing convenience.

Storm really lives up to expectations, and in a few years, it has become the well-deserved first among similar products in China, with more than 20 million active daily users, and is the largest video player software. In turn, Baofeng technology has also provided a lot of help to Zeliankede's various video services.

However, this advance layout is not enough to support the next online video business.

Video online playback, after all, is still very different from audio and video players, technology, market, industry direction, etc., and it is unlikely to do online video on the basis of storm. It can only be said that it provides very good video technical support.

If Zelianke wants to get involved in the field of online video, there are two ways in front of it: one is independent research and development, and the other is to acquire a video website that has been formed and has a certain scale.

"Independent R&D is not cost-effective, as Mr. Zhao said, online video websites and video playback are two different fields. The latter, which attaches more importance to technology, while the former, in terms of market and content, as for technology, does not have too much difficulty and is very easy to imitate. Moreover, in terms of the current situation, the major giants have been one step ahead of Zelianke, have entered the market, at this time we start from scratch, even with Zelianke's high efficiency, put into the business incubator, it also needs a relatively long period of growth, not as fast as buying directly. ”

The one who spoke was the minister of Zelianke's Entertainment and Media Division, Song Zhidong.

In the future, the online video playback project will be placed under his business department, so Zhao Zejun will directly hand over the research and other work to him.

Song Zhidong's accent is weird, and it sounds like a bit of a treasure island accent. In fact, he is a native of Baodao, graduated from the University of Pennsylvania, and once served as a vice president of WPG Group on Baodao, specializing in the Internet business.

WPG Group is the largest and largest electronic components company in Baodao, a listed group, and one of the largest Internet companies in Baodao.

However, the Internet industry in Hong Kong and Taiwan is not developed, strictly speaking, it is very backward, not to mention compared with Europe and the United States, even compared with the second-tier cities in the mainland, it is quite inferior, there are no Internet giants like Baidu, Tencent Zelianke, and almost all Internet products in the region are monopolized by the mainland and Europe and the United States.

The reasons are varied, one of which is the inefficiency of RTHK's administration, which seriously hinders Internet innovation.

The law is sound and the enforcement is strict, on the other hand, it is easy for 'creativity' to fall into a bloated and complex bureaucratic document system, with layers of approvals and difficulties.

After Song Zhidong served as the vice president of WPG's Internet direction, he soon found that it was impossible to have much future in Baodao, and WPG Group would not focus on the Internet, and the restart volume was just a propaganda tool, rather than a career to develop.

He is young and strong, and it is the right time to do his career, how can he be willing to live on a platform with limited development space for a long time.

In contrast, the mainland's Internet industry is vibrant, with unlimited possibilities, Song Zhidong set his sights on the mainland, and soon became interested in the emerging Zelianke, it happened that Zelianke was in the restructuring during that time, Zhao Zejun learned about the other party's resume, and after chatting with the other party a few times, both sides felt that it was very suitable, so they offered a high price and hired Song Zhidong as the deputy minister of the business department.

Song Zhidong is also worthy of this price, his work is impressive, and he soon provoked the pillar of the business department, and was promoted at the beginning of the year, officially becoming the head of Zelianke Entertainment and Media Division.

However, he himself is an American citizen.

"At present, in the mainland market, Youku, Tudou, Tencent Video, iQiyi, and Ku6 are in the first-line ranks, of which Youku has the largest market share, but the market value is too high after listing, and it is difficult to acquire, so it can be directly excluded. Tencent Video and iQiyi, each with its own parent company, will not be sold to us, the same can be ruled out. Tudou was once the largest video playback station in China, but due to the personal marriage problems of its founder, Tudou had a relatively big crisis, and the market confidence was insufficient, and it was not a good acquisition target. ”

In the conference room, Song Zhidong looked at the slides and introduced them one by one, "Then what can be considered now is Ku 6, although Ku 6 was acquired by Shanda and has been listed, but its own market value is not high, and it is completely within the affordable range of Zelianke." Another key point is that with Shanda's consistent style, as long as our money is given to Mr. Chen, he will definitely be willing to sell the cool 6. Ku6 is still a long way from Shanda's core business. ”

Zhao Zejun listened while nodding and asking, "Is there any other choice?"

Song Zhidong was not too surprised, this boss has always been improving, nodded and turned to the next slide, and said: "In addition to these few companies, there are currently several more mature video websites in China, such as Six Rooms, 56, Excitement.com, and First Video.

The first video is mainly for news, the field is too professional, and we want to 'online video playback', and it has long been listed, the market value is not low, it is not worth considering; the market share of the agitation network is too small, the nationality is unknown, and the acquisition has no market effect at all; the remaining two, six rooms and 56 can be considered......"

He paused and said, "I personally recommend 56.com, in terms of mode, 56 is the closest to Youku." I received rumors that Renren is also interested in entering online video playback, and has begun to contact 56. ”

After speaking, he added with a smile: "The amount of this acquisition is about 6,000 to 8,000 million US dollars. ”

"Mr. Song's market research is very detailed. ”

Zhao Zejun nodded with satisfaction. As soon as Renren contacted 56, Song Zhidong actually figured out the price of their acquisition negotiation intention, and the ability to work in this market is by no means extraordinary.

"Only by knowing oneself and knowing one's opponent can one win a hundred battles. Song Zhidong was polite.

"Hmm......" Zhao Zejun thought for a while and asked, "Are there any other alternatives?"

This time Song Zhidong was stunned for a moment.

These are all the online video playback sites that the mainland is currently theoretically worth acquiring, and if these are excluded, the mainland will have no options.

Thinking of this, he had a flash of inspiration and said, "Mr. Zhao, what do you mean, to acquire something other than the mainland?"

In this way, even he realized that it was really a good choice, and overseas video sites, especially those of Hong Kong and Taiwan, were very valuable.

Hong Kong and Taiwan's Internet business is not developed, but it is very strict and standardized, and the acquisition of Hong Kong and Taiwan enterprises, on the one hand, is of good quality and low price, and on the other hand, it is necessary to consider the national conditions: Hong Kong and Taiwan enterprises, although there are not many users in the mainland, can be used for publicity, but 'mainland enterprises acquire Hong Kong and Taiwan enterprises' is a very good gimmick.

There is MYTV in Xiangjiang, and I'm Vlog in Baodao.

Unexpectedly, Zhao Zejun still shook his head, still looking dissatisfied.

Song Zhidong is speechless now, this is not good, that is not good, do you want to buy YouTube?