At present, it seems that there are only a few ways to make money. Pen % fun % Pavilion www.biquge.info

First, financing. This is the fastest and most expensive way to get money.

Both Zeyue and Zelianke are industry leaders, operating well, and are high-quality enterprises with great potential and prospects.

As long as they are willing to carry out the first round of financing and are willing to invest in a large number of venture capitalists, Baidu and Tencent will definitely join without hesitation. Especially Zelianke, although it is not as profitable as Zeyue at present, its potential and market are not at the same level as Zeyue, and its valuation is very high.

However, the equity price that needs to be paid for the first round of financing is too great, Zhao Zejun is not the same as the entrepreneurial stage when Baidu and Tencent couldn't even pay salaries.

Second, loans. Mortgage loans are commonplace for private enterprises, and the development of private enterprises is almost in the continuous cycle of loans and repayments, and the income of loans is greater than the bank interest, so they can empty their gloves and snowball.

However, the risk of loans is also large, and the dependence on banks is too serious, which is a tightrope walking behavior, and any failure in any aspect will bring disaster to the enterprise. Lao Zhao is not in a hurry to wait for the money now, so this article will be dispelled.

Then there is one last one left, develop new products and open up new markets.

At present, among all the Internet industries, the most ferocious money-making is naturally online games, Shanda Cheng Tianqiao has become the richest man by virtue of the agency legend, and NetEase has relied on the agency miracle to make a perfect turnaround, and even the stock price has been greatly affected, and the geometric price has risen wildly.

There is also Tencent, the QQ game platform has been online for a year, and it is said that the profit has increased by more than 60%.

"Online games are a cash cow!" Knowing that Zhao Zejun had this idea, Li Mingran was the first to agree, "The traffic of Blog China and Zeyue Chinese Network is amazing, and it should indeed be used well." In particular, users of Zeyue Chinese Network, for online games are high-quality users, basically can be lossless drainage, we have a survey, online novel users and online game users, the overlap degree is more than 95%, in other words, 100 people who read online novels, 95 will often play games. ”

"What about blogs?" Zhao Zejun said: "The gap between the number of registered users of Zeyue Chinese and the number of users of blogs is still obvious. ”

"Blogs are a new thing, and it's too late to investigate. However, judging by common sense, the proportion of blogger users in games must be far less than that of online novel users. Take my surroundings as an example, almost everyone at HKUST has a blog, and almost everyone in the company is a blogger, but there are very few people who play games, teachers are not interested, and employees in the company have no time. ”

"What if you develop a game that is suitable for all ages and doesn't take up a lot of time?" Mr. Zhao said.

Li Mingran didn't catch the point of Zhao Zejun's words for a while, was stunned, and said, "Do you want the company to develop it by itself, not as an agent?"

"That's right, the agent wants to share the money with the agent, besides, a group of network companies led by domestic Shanda and NetEase already have very mature experience in agent operation, if you represent good foreign games, you will inevitably need to compete with them. Zhao Zejun said with a smile.

"This should be a reasonable upfront investment, and cattle also have to eat grass. And I'm sure that with your ability, it shouldn't be difficult to compete for one or two good games. ”

Li Mingran smiled, got back to the point, and said: "At present, the technology and concept of domestic online games are far behind foreign countries, and it is not a problem that can be solved by spending money. Developing an online game is a big investment, time-consuming, unpopular, and thankless. ”

"It doesn't have to be a big online game. Zhao Zejun returned to the topic just now, and said: "You can change the mode of thinking, and think about it the other way, even if there are all kinds of disadvantages of large-scale games, then we will develop a small game, with a brief picture, simple operation, you can play anytime and anywhere, and the system requirements are not high." In this way, there is no problem of technical difficulty, R&D cycle and large investment. ”

"What do you mean?" Li Mingran frowned, the current mainstream of online games in the world is large-scale online games, a client is hundreds of megabytes, and it is easy to get on G, and the future trend of online games is also very clear, as the system becomes more and more complex, the picture effects continue to be exquisite, and the client will become larger and larger.

At this time, Zhao Zejun suddenly went the opposite way, doing a small game, saying that it sounds good, it is called reverse thinking, to put it bluntly, it is actually moving against the current.

'Creativity' is not a fantasy, let alone nonsense.

Zhao Zejun explained: "Specifically, it is a game that does not require a client, and can be played directly on the web. In other words, the client is very small, and the game can be downloaded automatically within minutes or even tens of seconds after the user opens the web browser and enters the game. ”

Li Mingran's main direction of research is computer artificial intelligence, which requires a large number of basic computer and mathematics knowledge support, so it is not an exaggeration to say that he is an expert in computer technology*********. ”

Li Mingran almost didn't squirt out the tea, and shook his head vigorously: "Flash development is really simple, but the functions are very limited, and it is difficult to make exquisite picture effects of large-scale online games. ”

"I said, it's simple. Zhao Zejun smoothed out his thoughts and said: "Large-scale online games need to download clients, require high-configuration computers, and in the game, the operator also needs to pay attention to the screen at all times, otherwise he will be accidentally killed by monsters, which limits the audience of the game." Well, for example, the audience of large-scale online games, similar to the Zeyue audience, is a minority relative to the screen name of the entire network, after all, concentrated in one age group. And simple web games, whether you work in the office or at home, as long as you have a computer, you can play without too complicated operations, in theory, like Blog China, all netizens are the target users. ”

"The simpler the game, the more fun it is?" Li Mingran shook his head: "This ...... It's the first time I've heard of it. According to common sense, with the continuous development of the human brain, the initial simple games will gradually be eliminated, such as playing poker, we liked to play kitten fishing when we were children, and when we became adults, we disdained this simple way to play and began to play landlords. ”

"The reason is not that kitten fishing is easy, but that it is not fun. Zhao Zejun smiled mysteriously: "The game, whether there is a client or not, whether the picture is beautiful or not, whether the technical content is high or not, it doesn't matter, the key is the 'human heart', as long as you grasp the psychological needs of people, I think it is successful." Large-scale online games don't just satisfy the desire to be the king and dominate. ”

"There is some truth to what you say, is there any specific idea?"

"There is already an idea, you recruit a group of flash development talents as soon as possible, and form a FLAS*** project team under the Zelian R&D Center. In this project team, I personally took charge and developed an interactive game based on blog China in a short period of time. ”

Li Mingran saw that Zhao Zejun's attention had been decided, as a consultant, his duty to speak had been fulfilled, and if he continued, it would not be a suggestion, but a contradiction with the leader, so he said: "Okay, there is an animation laboratory in the school, there is a young man who specializes in flash, and the technology is not bad, I will ask if there is anyone willing to come to our company." ”

"Before joining the company, you still have to sign a non-disclosure agreement. Zhao Zejun instructed.

Three days later, in the large office of Zelian R&D Center, a group of newcomers came to the rightmost area, and a new nameplate was pasted on the semi-open desk: Happy Farm Project Team.

The online game that Zhao Zejun is preparing to develop is the Happy Farm, commonly known as 'stealing vegetables', which later became popular all over the country.

Before choosing this game, Zhao Zejun considered a number of games, including Audition, Karting, Tank Battles and even Plants vs. Zombies and other 'mini-games' that were all the rage in later generations, and finally chose Happy Farm based on flash technology.

Happy Farm should be the most widely used and popular of these games. From an eighty-year-old lady to an eight-year-old girl, as long as you can use a mouse, you can play.

After this game came out in the previous life, many middle-aged and elderly people who had little contact with the Internet and computers became familiar with the Internet through this game.

The revenue of this game is also very good, Tencent opened QQ Farm in the later stage, and in one year, the financial data of the entire Tencent game platform increased by nearly 30%. You know,That's the Tencent game platform after 08 years,An increase of 30%,The benefits that can be brought by QQ farm are very terrifying。

There are actually a lot of flas*** that can make money, but the current flash technology is not too mature, and it can only be done at the level of QQ farm.

But the most important thing about choosing this game is its 'interactive mode'.

Stealing vegetables is carried out among friends,The original happy farm,With the function of adding friends,The reason why it can be popular in Tencent,In addition to Tencent's strong user base,The most important reason,I'm afraid it is to combine QQ friends and stealing vegetables,Let QQ friends interact with each other by stealing vegetables。

Blogger China also has this advantage, with bloggers and followers having the same relationship as Tencent's friends.

At the same time, as Zhao Zejun and Li Mingran initially analyzed, Zeyue Chinese Network has a limited user base, and the current growth has entered a stable period, and the number of registered users in the next ten years is tens of millions;

And the number of users of blogs can reach hundreds of millions. QQ Farm is suitable for all ages, cultural levels, and the user base of the blog just corresponds, and the traffic can be connected almost losslessly.

To develop other games, of course, you can also use blogs to attract traffic, but it is tantamount to spending a lot of effort on farming, but in the end you only get three points of results, while Happy Farm, where you spend a lot of effort on blogs, at least eight or nine points are grafted into the game. At the same time, it can also make the connection between users and bloggers China, and between users and users closer, which is one of the most suitable for Zhao Zejun's current business model among many popular games.

At the first internal discussion meeting, Zhao Zejun introduced the demand design of Happy Farm in detail to the project team members who had signed a confidentiality agreement.