In any online game, the core function is two words: upgrades. Pen ~ fun ~ pavilion www.biquge.info

The source of all the user's pleasure also comes from the advantage after upgrading, which can be compared with other users, NPCs in the game, or even compared with themselves before upgrading.

In other words, whether a game can be attractive or not, the key points are two, first, the way to upgrade, and second, the benefits that can be obtained after upgrading. ”

In the small conference room, Zhao Zejun was in front of the blackboard, giving a lecture to a group of young people in the project team. On the blackboard, a simple piece of land in the shape of a field was drawn with a paint pen, and there were several small houses on the edge of the farmland.

The upgrade mode of Happy Farm is very simple, the user plays the role of a farmer, and harvests experience points by planting various vegetables and fruits in the farm, and the farm will be upgraded when the experience points reach a certain level.

After the farm is upgraded, users can get better plant seeds, more land, more powerful farmhouses and production tools, and even pet production materials, turning the original small farm into an independent small world.

It is basically copied from the early days of Happy Farm in later generations, and if the response is good after it is launched, Zhao Zejun will gradually add new features. For example, the pond function, the forest function, the mythical beast function, and so on are more cool and more money-burning things.

The biggest difference is in the interaction mode.

Zhao Zejun's current advantages far exceed the initial stage of Happy Farm in his previous life, and it can even be considered that he has surpassed QQ Farm.

Although the number of QQ users is slightly larger than that of the blog, you must know that when QQ Farm was launched, the vegetable stealing game has been popular in the country for a long time, and it has reached the middle and late stages of the entire life cycle of the vegetable stealing game, and the time to squeeze value is limited, and there are many large-scale 'farm games' in the market to compete with it.

Within a year, the revenue of the QQ game platform increased by 30% because of QQ Farm.

The current market in front of Zhao Zejun is completely blank.

A large piece of empty land, just waiting for Lao Zhao to harvest.

Zelianke's Happy Farm is based on Blog China, and all blog users can open an exclusive farm for free. After opening, A follows B in the blog, then there is B among the initial friends of his farm, of course, you can keep adding friends or deleting friends.

"I have discussed with you in detail before, the biggest fun of Happy Farm is to 'steal vegetables', when the crops are ripe, you can not only pick your own, but also pick your friends'. Zhao Zejun said, focusing on drawing a circle on the friend column.

The blog-based Happy Farm, compared with the previous Happy Farm, has one of the biggest features: the well-known friend vegetable garden reward.

The so-called well-known friends refer to well-known bloggers with more than a certain number of followers, and the current tentative number of followers exceeds 10,000.

The reward system for well-known friends is two-way, to steal the dishes of 'well-known friends', there are a few wisps to get special rewards, such as more experience points and gains than normal, or a small probability of special items;

Conversely, if the well-known blogger friend comes to steal another regular user's food, the user will also receive a reward, but this reward will not affect the game leveling, but will receive some special medals. For example, if you have stolen a dish ten times from a well-known singer, you can get the medal of 'so-and-so came to my house'.

In addition, there is also a fan value function, whether you steal a well-known blogger or be stolen by a well-known blogger, you can increase the fan value of this blogger.

Medals and fan points will not directly affect the farm upgrade and disrupt the balance of the game.

The emergence of this feature further strengthens the interaction between bloggers and fans in Blog China, and shortens the distance between bloggers and fans.

Obviously, famous bloggers can attract a large number of fans in this way, improve the adhesion with fans, once the blog farm becomes popular, there is no need for blog China to advertise, take the initiative to invite, will naturally attract a large number of celebrities to take the initiative to settle in.

The meeting of the farm project team lasted for almost a whole day, and the newly recruited technicians were deeply attracted by Zhao Zejun's peculiar thinking, and only felt that a door had suddenly opened in front of them and entered a world that they had never experienced before.

To be recruited into the project team, these members have a lot of project experience, mainly related to the game related flash development, but no one from them ever thought that flash can still be played like this!

Just relying on flash, you can support a game.

What surprised them even more was that the young Mr. Zhao, who had a deep understanding of online games, put aside the prosperous surface of the game in just a few words, and pointed to the core elements of the game that can attract people.

"Mr. Zhao, where is the profit model of our game?" asked Qian Xiaojun, the temporary leader of the project team.

Qian Xiaojun is several years older than Zhao Zejun, an undergraduate at the University of Science and Technology, and he was a flash master when he was in school, and he once won the first prize in the school's computer art competition: flash is not a programming technology in these years, but belongs to the art category. After graduation, he has been engaged in flash design and production in an animation company, and has rich experience.

Qian Xiaojun's treatment in the animation company is not bad, and he has become the head of the art team, with more than 6,000 yuan a month. However, Li Mingran didn't take much effort to dig up Qian Xiaojun, among the students and alumni of the University of Science and Technology, especially among the young alumni who graduated in the Internet and computer industries in the past two years, Zhao Zejun's fame is too great, and his reputation is also 'outrageous'.

The other members of the project team almost all came to Zhao Zejun.

Even if you don't rush to Zhao Zejun himself, being able to join Zelianke is also a job that many young people can't ask for. Blog China, now a little bit of the Internet will be heard of by people, faintly become a new force on the Internet.

Hearing Qian Xiaojun's rhetorical question, the rest of the project team also looked at Zhao Zejun, who should have the same question.

Although this game has not yet been developed, no one is sure what the future popularity will be, but from Zhao Zejun's description, there is at least a general impression that this is a very novel game, creating a genre that has never been seen before, and it should be a little interesting.

But at the end of the day, the purpose of developing games is to make money. Where is the profit point of this novel and simple game?

At present, the charging mode of domestic online games is divided into monthly and timed, but this farm vegetable stealing game does not need to spend a lot of time, every time the fruit is ripe, you can complete picking, sowing, upgrading, stealing vegetables and a series of other work in a few minutes after landing, whether it is a monthly fee, or an hourly charge, it seems that it is not appropriate.

Zhao Zejun's eyes swept over the faces of several people in the project team, and finally looked at Qian Xiaojun, nodded and said: "You asked this question very well, this game itself is free, you don't need to spend a dime, you can play it all the time." ”

"Free?" Several people were stunned and looked at each other.

If in a few years, there is no need for Zhao Zejun to explain, people who often play online games know that free games are actually more expensive than paid games.

"Don't make a fuss, the meaning of free means that you can play without spending money. But if you want to be better than others, you need to spend money. The income of Happy Farm mainly depends on the sale of props. We have developed different items for various functions of the game. ”

Zhao Zejun did not directly say those props, the future farm not only needs him to add the good things of the future, but also needs the brainstorming of the designers, from the beginning he has consciously cultivated the awareness of the project team members, with a pen on a field, step by step asked: "For example, here is a field, free of charge, five minutes can produce 5 wheat plants, so what do you think, what special props can be developed?"

The guidance was already clear, and someone immediately replied, "Develop a power-up prop that can be produced in just 3 minutes." ”

Or develop a high-yield prop to produce 8 wheat plants in 5 minutes. ”

"Yes!" Zhao Zejun cast an encouraging look and nodded: "Look, just this field, we have come up with two kinds of props in a blink of an eye, we can call it fertilizer, increase production fertilizer, and accelerate fertilizer." So expand your thinking and think about what needs we need for farmland cultivation in our daily life?"

The word fertilizer is easily associated with 'pesticides', and under the guidance of Zhao Zejun, some people quickly thought of 'powerful pesticides'.

"That's right, that's how the mind opens up little by little. Zhao Zejun smiled: "In fact, as long as you are willing to think, there are too many props that can be developed." Prevent others from stealing vegetables, you can raise dogs, feed dogs can have all kinds of dog food, free dog food, after the dog eats, the success rate of catching the thief is relatively low, the charge of high-end imported dog food, after the dog eats, the waist is not sore, the back does not hurt, and the ...... of catching ten thieves in one breath is not with panting"

"You can also do the function of a villa, you don't spend money, you can only live in a broken thatched house, and you can buy a cement house, a small western-style house, a large villa, and ......

The atmosphere was mobilized, and all the young people present were active thinkers, and they soon came up with a lot of interesting ideas.

Zhao Zejun finally said: "Everyone's proposal just now is very good, but I want to emphasize that there are two core issues to pay attention to when using paid props in free games!"

The audience fell silent, looking at Zhao Zejun, someone even took out a small notebook to prepare for the record.

"First, the props should be launched gradually, the props function should not be too exaggerated, and the existence of props should take into account the balance of the game; ”