Chapter 588: Like a Dog
Anpo District is the most prosperous business and financial district in the Eastern Capital, and even if you look at the whole Dahua and even the whole world, the big names of Anpo District are among the top few. Pen & Fun & Pavilion www.biquge.info
The location of the eastern capital is the same as that of Huhai in the previous life, and when the grandfather of Dahua set the eastern capital as one of the four accompanying capitals, he positioned the eastern capital as a financial capital and a commercial capital.
After more than 400 years of development, Dongdu has become the most famous financial city in Dahua and even the world, if it is described according to Washington and New York in the United States in the previous life, the Eastern Capital is equivalent to New York, the Big Apple City in the United States in the previous life.
And the Anpu district is the Manhattan of the eastern capital.
In Anpo District, the world's top 500 companies have branches here, and many of the world's top 500 companies are simply stationed here. The world's largest stock market by market capitalization, the Dongdu Financial Index, is also here.
Generally speaking, in this world, you will definitely be more enjoyable in Anpu than in your previous life in Manhattan, New York. Because here, as long as you have money, then you can buy any commodity in this world.
Dongdu Building is one of the landmark buildings in Dongdu. At 568 meters tall, with 118 floors above ground and 6 floors underground, it is the tallest building in the Eastern Capital and the third tallest building in the world after the United Overseas Royal Hotel and the Nandu TV Tower. More than 50 of the world's top 500 companies have branches or headquarters in this building.
The 37th floor of the building is divided and leased by four companies, all of which are domestic companies in Dahua. It's just that these four companies can't compare with those of the world's top 500 companies, and people can rent an entire floor or even two floors to work with deep pockets, and they can only share a whole floor.
In the northeast corner of this floor is the location of Qibo Advertising Agency.
Qibo is a time-honored advertising company in Dahua, which was established even earlier than Zhong Lao's Dazhong Advertising, and Qibo was not only established earlier, but also ranked among the best in all Dahua advertisers in terms of scale and efficiency.
Since the 70s, Qibo has participated in the production of public service advertisements by the Ministry of Culture and Sports, and its fame and strength have given it enough confidence to participate in the production of public service advertisements of the Ministry of Culture and Sports. Moreover, in the year-end selection, the public service advertisements produced by Qibo can always be among the best, and almost every three years, Qibo can win the championship once.
But this year, in the office of Qibo's boss, Qibo's boss Lu Qiming was alone with a sad face.
As an advertising person who has been cultivated by his family since he was a child, Lu Qiming is not only the boss of Qibo, but also the creative director of Qibo's advertising. In the past 20 years since he took the helm of Qibo in place of his father, Qibo has not only developed more heavily, but also won the first place for Qibo nine times in the public service advertising competition for more than 20 years.
The frequency of this award has far exceeded that when his father was at the helm of Qibo.
For such a requirement, Lu Qiming is ambitious and has great confidence to win the first place this year, so as to achieve the unprecedented feat of three consecutive championships in history.
After receiving the task, Lu Qiming gathered these advertising planners every three days, let these advertising planners express their opinions, and then brainstormed, and finally spent three full months to determine how to shoot this year's public service advertisement for environmental protection.
Lu Qiming was extremely confident in this advertisement, and even did not hesitate to rent an airplane and two helicopters for aerial photography during the shooting, and it took a whole month to craft this public service advertisement with a length of only three minutes.
This public service advertisement cost Lu Qiming more than 2 million Chinese yuan in production costs, and the picture shot is naturally beautiful, so Lu Qiming is very confident in this advertisement.
According to Lu Qiming's experience, the public service advertisement shot by his own company, whether it is the shooting picture or the content, is enough to make other advertisers sigh that even Qibo's biggest competitor, another giant advertiser of Dahua, Sideya Advertising, cannot produce such a beautiful advertisement.
And Lu Qiming knows very well that the task Sideya received this year is to produce a public service announcement about respecting the elderly and caring for the young. What wonderful shots can be taken by respecting the old and loving the young? Where can it be compared with the magnificent mountains and rivers of the motherland?
Therefore, Lu Qiming is very confident in defeating Sideya. It's not that Sideya's strength is worse than Qibo's, it's really because Sideya's luck is so bad that she was assigned to such a theme, and Sideya is congenitally out of disadvantage.
As for other advertisers, Lu Qiming doesn't care about it, those advertisers are still a little bit worse than Qibo and Sideya.
Now, the commercials are finally on the air, and Lu Qiming can finally see the advertisements produced by other advertising companies.
Originally, Lu Qiming was not worried about the advertisements produced by other companies, after all, the task assigned by Qibo this year can be said to be the most brilliant of all the ten public service advertisements, after all, environmental protection is not like other themes, this kind of theme can use a large number of majestic shots to highlight the high-end atmosphere of the whole advertisement, in terms of subject matter, Qibo has already won at the starting line.
As a result, looking at it today, Lu Qiming, who was originally in a good mood, suddenly seemed to have eaten a green-headed fly while eating.
The advertisements produced by other advertisers are easy to say, but the public service advertisement produced by this big bell advertisement is really a battle between the two forces that Lu Qiming can't help but have.
Lu Qiming never thought that the advertisement could be filmed with this shooting method, the most important thing is that this advertisement is really so touching that even he, the boss of the Qibo advertisement, felt a little impatient somewhere in his heart after seeing the advertisement.
Lu Qiming knew that he also knew that more than 20 years ago, Dazhong Advertising was a well-deserved leader in the domestic advertising industry, and even Qibo and Sideya had to succumb to Dazhong Advertising. However, the accident more than ten years ago made the big bell advertising decline as quickly as the popularity fell to the ground, and the sub-level power of the advertising industry back then can only survive.
But this year, Daejong Advertising not only won the invitation of the Ministry of Culture and Sports, but also produced such an advertisement, which is simply incredible.
The big bell advertisement is about the theme of helping others, and there is almost no difference from the theme of respecting the old and loving the young produced by Sideya, but the beautifully made advertisement of Sideya is like a dog flying in front of the advertisement of the big bell advertisement.
Lu Qiming even felt that the advertisement he spent more than 2 million yuan to carefully create seemed to be no different from a dog in front of this advertisement that seemed plain but could actually hit people's hearts......